Individual Management Report on Strategic Marketing Management

·
Strategic Marketing
Management

Table of Contents
INTRODUCTION:....................................................................................................................................... 3
MAIN BODY............................................................................................................................................... 3
Explain the macro environment of PESTLE analysis of Ashanti marketing solutions and to providing
the possible opportunity and threats for client could face within the market of your choosing country?...3
Explain the three modes of market entry strategy and out of choose the one suitable strategy options for
the client. Justify it?................................................................................................................................. 5
Explain the concept of market targeting and market segmentation and how to target market to the
potential customers effectively. Justify in detail?...................................................................................... 6
Explain the porter's generic strategy, how to gain the competitive advantage of client to choose the one
of porter generic strategy?........................................................................................................................ 7
CONCLUSION............................................................................................................................................ 9
REFERENCES........................................................................................................................................... 10
Books and Journals................................................................................................................................. 10

·INTRODUCTION:
Strategy Marketing is termed as a firm to effect way to differentiates from the rival of competitor
by capitalize on strong of new and expected to providing consistent improved value to the customers than
the competitors (Chernev, 2018). It is achieving the organization goals by develop and maintain a
sustainable advantage. The term strategic marketing management is the use of strategy such as to select the
real based goals and objectives, to develop more effectively, to set the priority for the business activity
change and to improve the performance of firm. This respective report will cover under the strategic
marketing management report with the idea to help the improvement in the organisation.
·MAIN BODY
· Explain the macro environment of PESTLE analysis of Ashanti marketing solutions and to providing
the possible opportunity and threats for client could face within the market of your choosing country?
Recommending a marketing services such as advertising, promotions and public relations etc in India for
Ashanti Marketing Solutions Limited.
PESTEL stands for political, economic, social, technological, environmental and legal forces. It analysis
referred to tool used to identify the macro environment forces (Chernev, 2019). It is a framework to assess
the factors of business concern environment in which a firm operates.
·Political Factors: It is a factors that are made by the government. India is the largest democracy country
in the global. Ashanti Marketing solutions utilize the benefits of the marketing services in India. They are
closely work and interact with the government to protect the interests of organization. They support the
government as a fair trade of services. The government spending is high it finally develops the economy. It
brings a positive impact on the services marketing. If the government increases the tax on services then the
company of marketing services will also increases the tax in economy. It create a negative impact on the
government.
·Economic Factors: It include the factors such as interest rates and inflation rates etc. Fiscal and monetary
policy of government finances are properly managed in India. It successful maintained at a low rate of
inflation in marketing services (Parsons, and Lepkowska-White, 2018). Services firms affected by less cash
spend on the advertising and marketing a product. It determine the different income levels in a particular
company that determines the pricing strategy of the services in the market.
·Social Factors: It affects the demand for a company services and how they run the Ashanti Marketing
limited company. Also it improving the marketing services in according to the customer trends (Sahaf,
2019). And they allowed the customers to payment through the credit cards that company took the benefit
of opportunity to increasing the marketing services along with profit margins. Marketing is a process that