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Marketing Strategies for Earthbound Organics - Report

   

Added on  2020-06-06

14 Pages4428 Words34 Views
Marketingstrategies

Executive summaryThey planning to sell the services of herbal beauty products in Australia market. For that,they will need to acquire PESTLE analysis of macro environment and also adopt some planningtools to accomplish the business objectives. Along with that, it will also help to make goodimage in front of the market share. Furthermore, it will also explain about critically analysis ofmodes of entry that suitable for the Earthbound Organics . Before making business plan orentering into the market. Earthbound Organics also needs to analyse external environment andprocess making good task in terms of garbing the market opportunities. Ashanti marketingsolutions needs to determine Australia market condition with the help of external environment.For that, they will need to acquire PESTLE analysis of macro environment and also adopt someplanning tools to accomplish the business objectives. Along with that, it will also help to makegood image in front of the market share. Furthermore, it will also explain about criticallyanalysis of modes of entry that suitable for the Earthbound Organics. Earthbound Organics is theclient of Ashanti marketing solutions for which Earthbound Organics makes plans and strategiesto takes its business in Australia market.

Table of ContentsINTRODUCTION ..........................................................................................................................4MAIN BODY ..................................................................................................................................4PESTLE Analysis...................................................................................................................4Critically assess three modes of market entry .......................................................................7Concepts of market segmentation and targeting critically evaluate the potential target market. ................................................................................................................................................9Porter's Strategy and competitive advantages by adopting generic strategy........................10CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13

INTRODUCTION Marketing strategies is a long term and the combination of all of its marketing goals intoone comprehensive plan. A good marketing strategy should be drawn from market research andfocus on the right place. Marketing strategic is very helpful to make the competitive advantagesfor the Earthbound Organics . Present report based on marketing strategies for EarthboundOrganics, it is the UK based Company which deals with organic beauty products and planning tobuild new market into another country. They planning to sell the services of herbal beautyproducts in Australia market. For that, they will need to acquire PESTLE analysis of macroenvironment and also adopt some planning tools to accomplish the business objectives. Alongwith that, it will also help to make good image in front of the market share. Furthermore, it willalso explain about critically analysis of modes of entry that suitable for the EarthboundOrganics . It will also look upon the concepts of market segmentation and targeting critically thepotential target market for the Earthbound Organics. It will also explain about the porter'sgeneric strategy. Through which Earthbound Organics can easily get competitive advantage andbetter services for making business more productive. Earthbound Organics is the client ofAshanti marketing solutions for which Earthbound Organics makes plans and strategies to takesits business in Australia market. MAIN BODY PESTLE AnalysisBusiness environment is the most essential and required to analyse before planning togrow the business activities. It is the external environment or factors which may affectEarthbound Organics environment or business activities (Arrighi, Le Masson and Weil, 2015).Australia market is very much growing and wide market which provides great expansionopportunities for the new entrants. Before making business plan or entering into the market.Earthbound Organics also needs to analyse external environment and process making good taskin terms of garbing the market opportunities. Earthbound Organics needs to determine Australiamarket condition with the help of external environment. All external market factors includespolitical, legal, social, political and environmental. All these factors that will affect EarthboundOrganics management activities. Political

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