Marketing Problem & Implications
Added on -2019-09-24
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ASOS COMPANYMarketing Assignment
Table of ContentsIntroduction.................................................................................................................................................2Marketing problem & implications..............................................................................................................2Proposed solution & objective.....................................................................................................................2PESTLE analysis.........................................................................................................................................2Porter’s five forces Analysis........................................................................................................................4SWOT analysis............................................................................................................................................6Situation Analysis........................................................................................................................................7Conclusion...................................................................................................................................................7References...................................................................................................................................................9
IntroductionIn this present paper, we will discuss the marketing problem of ASOS Company which is a largest online fashion independent brand of UK (ASOS et al., 20161). The company offers sixty thousand branded and label products of its company in two segments. Namely, menswear and women wear. The company deals in various products such as shirts, shoes, beauty, lingerie, dresses, jeans and others. The paper also describes the solution and objective of the problem, PESTLE analysis, porters five forces analysis, SWOT analysis, and situation analysis.Marketing problem & implicationsThe marketing problem of the company is the failure to do effective branding which impacts on the sales volume of a company and mismanagement of resources. The company has major competitors in the market who are providing the similar products which impaction the brand image that directly influences on the revenue of the company (Kotler et al., 2015). Proposed solution & objectiveThe company should adopt various marketing strategies which help to build the brand image in the eyes of the consumers. The various promotional activities should be conducted by the company such as online branding, advertisement on local and national television which helps to build the brand image in the eyes of the consumer. PESTLE analysisBelow is the pestle analysis of ASOS:
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