This document discusses the organizational theory and practice, focusing on ASOS Plc, a British online fashion and cosmetic retailer. It analyzes the managerial style of the CEO using Henry Mintzberg's managerial roles, examines the steps taken by the CEO to bring changes in ASOS Plc to achieve high performance, and analyzes the organization structure and its influence on employees. It also describes the leadership style of the CEO to enhance organizational effectiveness and examines the effects of power, influence, and conflicts at ASOS Plc. Additionally, it explains the various types of motivation strategies used by ASOS Plc and provides recommendations for the company.