Organisational Theory and Practice

This document discusses the organizational theory and practice, focusing on ASOS Plc, a British online fashion and cosmetic retailer. It analyzes the managerial style of the CEO using Henry Mintzberg's managerial roles, examines the steps taken by the CEO to bring changes in ASOS Plc to achieve high performance, and analyzes the organization structure and its influence on employees. It also describes the leadership style of the CEO to enhance organizational effectiveness and examines the effects of power, influence, and conflicts at ASOS Plc. Additionally, it explains the various types of motivation strategies used by ASOS Plc and provides recommendations for the company.

Organisational theory
and practice

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Analyse the managerial style of the CEO using Henry Mintzberg’s managerial roles...............3
Examine the steps taken by CEO to bring changes in ASOS Plc. to achieve high performance
and analyse organisation structure and its influence on employee..............................................5
Describe the leadership style of the CEO of that firm to enhance the organizational
effectiveness................................................................................................................................6
Examine the effects of power, influence and conflicts at chosen firm........................................8
Explain the various types of motivation strategies used for Asos Plc.........................................9
Use appropriate corporate example to and literature to justify the stand..................................10
Recommendations..........................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
The organization theory and practice are related to a rigorous theoretical introduction of any
industrial organization that gives an empirical form of data as well as real world applications in
which industry can easily perform on its functions. Apart, from this organization theory is related
from the study of organizational design, relationship as well as structure. This focuses on such
different dimensions as get identify the level of organization formalization as well as authority
complexity and aim or objective of the organization (Arieli, Sagiv and Roccas,2020) However,
in respect of industry ASOS Plc. This is a British online fashion and cosmetic retailer that is
founded in year 2000 in London. The company also concerned with global, internet fashion,
retail business aged between 20 to 30 years. The company is offering branded and own label of
products and womenswear, The company also focused on distribute its products globally.
MAIN BODY
Analyse the managerial style of the CEO using Henry Mintzberg’s managerial roles
The Asos business is related with maintaining the common platforms in between the two
parties that is consumer and fashion companies. This also get involves in designing and
developing their private label offerings. The company is also getting focus on manufacturing to
the third party of contractors. Apart, from this, Asos primary target audience are really young
adults and company is become focused to providing all size at the same prices. Now, the further
discussion is about the managerial style of CEO using Henry Mintzberg managerial role of Asos
PLC (Bower, 2019)
Managerial role;
As the CEO of Asos plc ltd. They are holding a position that will need to perform and
manage a variety of responsibilities in a regular manner (Cleland, and et., al2020) However,
these are the task that will fall under the duties of Asos plc, in relation to simplify, the
complexities of the management duties, the further discussion is about various managerial roles
that is divided into three categories is as follows-
Interpersonal roles This role will be helpful to cover the
behaviours and responsibilities that is related
from interaction of employee within the
organisation Asos plc. By the help of this

interaction, the manager of Asos plc. Can
easily get achieve their organisational goals
that also incudes the figurehead, leader and
liaison. In these roles and functions the figure
head performs the ceremonial duties. These
are the examples of greeting and attending
every employee in appropriate
manner(Dadashnejad, and Valmohammadi,
2019) So, they can easily get influence by the
behaviour. The second important thing is the
leader, CEO of Asos plc, has taking the
responsibility for every work of subordinates
as well as keep motivating and encouraging
employee in organisation. as well as they
owner if big fashion retail brand of Asos plc.
Ltd, CEO have to be, the Liaison, that have to
be focused on making contacts outside their
vertical chain and that includes their peers in
other company as well as department (Danese,
Lion and Vinelli, 2019.).
Informational roles This information roles involves in processing
of information that means to send, pass as well
as analyse the important information. Because
as the CEO of Asos Plc (Eva, and et., al2019).
They are the linking pins of organisation that
are expected to flow of the vertical information
of the subordinates and will help to horizontal
flows of the information with the help of their
fellow managers and the boards of directors.
Furthermore, manager also performs monitor
as a monitor to manage and gather all the

internal and external information that is related
to the organisation Asos plc (Lu, Papagiannidis
and Alamanos, 2018) Secondly, CEO have to
perform as the disseminator that transmit the
factual information related to the subordinates
and also other peoples within the organisation.
also, the CEO have to perform as the
spokesman that represents the company and
will communicate with the outside world and
will perform the corporate policies, that is
related information to the external parties
(Miles, 2017).
Decisional roles The CEO of company Asos Plc, are also get
responsible for decision making and they are
chosen to do things in different way and at the
different levels (Friedmann, 2020).
Examine the steps taken by CEO to bring changes in ASOS Plc. to achieve high performance
and analyse organisation structure and its influence on employee
The change is really important for the big fashion brand for meet the needs and demands of
the customers and employee. As the CEO of company, they need to get understand that every
business needs to be change with the time and this will be the right time for changing fast.
Because this will be a new approach of the technology. Now, in context of bring changes within
the company there are some of the steps to be get followed-
Put people first- The primary reason why the business makes changes and will remain
successful for long terms, The CEO of ASOS Plc, also get focus on these things. Due to every
business cannot sustain without the employee. as well as when employee get thrive. And second,
thing will be considered is the satisfaction of employee that find out comfortable zone of
employee in organization (García-Sánchez, and et., al2019). As well as the leadership style is
also important for decision- making. Due to an authoritarian leader is vastly able to make
decisions on behalf of organisation. Asos plc (Horvat, Dreher and Som, 2019) The good things

about every satisfied employee are that they are really be active and productive. The CEO of
ASOS plc have to speak with them politely and timely giving them incentives in order to get
motivate them and will regularly showing them the value (Jurburg, and et., al2019)
Improve communication- This is also related one of the valuable steps for company
between the employer and employee. some managers will like these things done in an
appropriate way. As the CEO of company, they have to do regular interaction with their
employee and this is most important for employee who are quite new to the organization. As
well as leader have to consistently assign the task and take regular feedback in terms of specific
task assigned to them. This is the appropriate way to deliver the feedback to get analyze
willingness of every employee As the CEO of company listening to every employee helps to
watch some important obstacles and will get avoid them, if the appropriate communication in
taken place in ASOS plc.
Distribute ownership among employee- as the CEO of ASOS Plc. If they want to make
proper changes make this as a conversation and not a decree. Then manager or CEO will notice
that in case of any of the changes. People will connect into the best way if everyone is become
part of that process. However, every team can onboard and will easily listen to the opinions. This
gives a proper result to adopt and switch the proper things that can be easier to everyone within
the organization, and this can get to learn a few things in order to enhance the changes on its
way.
Describe the leadership style of the CEO of that firm to enhance the organizational effectiveness
Most of the leadership is usually will preferred the styles of leadership in which they can
feel really comfortable but there are some of the challenges is that great leaders have the multiple
leadership styles. That they are adopting in relation to diagnosing the various situations and
using the right leadership styles at the right time. There are five styles of leadership is as follows
that will assist the organisation in further productivity and gaining the profit for the organisation
(Khaola and Coldwell, 2019)
Leadership styles
Directive This leadership styles means; the CEO is not a
dictator but they have to be really clear while
establishing the performance objectives of
Team Asos plc. The CEO have to adopt at

providing the structure and will highly skilled
for clarifying the perceptions related to their
roles. When these things will be needed within
the organisation, this is actually not a bad thing
due to some of the situation will need these
things in order to micro-managing.
Supportive If the leader of organisation is getting
approachable and empathetic. Then they have
to be probably supportive leader. The leader
has to show concern for employee and treat
them with the proper dignity and respect. The
respect in terms and will feel them valued and
they are cared for. As well as in the time of
change, they trust their leader and will manage
to help them for manage uncertainty within the
organisation.
Participative If the leader or CEO of company is working
hard for buy- in by the help of soliciting the
input of employee then you must have the
capabilities of the participative leadership
(Kline, 2020). This will be helpful to
encourage the involvement of employee in
relation to decision making and more, the main
important thing is to be make sure that the
employee within the organisation know the
view of leaders that will be further considered
within the organisation. that totally depends
upon the situation of organisation Asos plc.
The leader of Asos plc. Will delegate the
authority to every employee that will be
engaged in decision making

Transformational Mostly, the leaders of company have to get
inspire the transformational; if the leader is that
one them, they have to be considered as to lead
through the vision of organisation. They have
their eye on future and the model of
communication in order to thinking forward to
the commitment, as every leaders are the
inspiration for the employee and they are
following their believe for achieving their
common goals that leaders will going to share
with them (Malik, Sarwar and Orr, 2021)
Examine the effects of power, influence and conflicts at chosen firm
Having the power and will using that power are the two different things as for example, to
imagine the company CEO in order to reward and punish employee. When the manager is
making the request. This is the fact that in every organisation manager have the ability to provide
the rewards as well as punishment that is enough for employee and they should be follow every
request within the organisation (Mc, Ragab and Arisha, 2019) now, let’s take a look to continue
their job in an effective manner is as follows-
Legitimate power- the legitimate power is the power will come from the one organisational
role as well as position as for example any of the boss have to assign for the projects. In order to
comply with the request these are the individuals that is get known for their position. as well as
they are enjoying their legitimate power as the CEO of ASOS plc. The CEO could set the
deadline and employee that will comply, when they think the deadlines are important for them.
The Asos Plc is the organization have founder that will using its legitimate power in order to
influence the individuals to work in long hours in relation to survival of company (Mol,
Spaargaren and Sonnenfeld, 2021).
Reward power -The reward power is only ability of CEO to get grant the reward, as for
example increase in pay, perk and the attractive assignment of job. The reward power is getting
tend to accompany the power of legitimate at the highest. Anyone can raise the reward power,
however, in relation to public praise as well as giving something in return of the compliance.
They are his company a new idea of launching the other new companies as soon the company

Asos plc. Can develop the viable new ideas. If any of the members of the company will convince
them for idea that is viable for them or not (Murphy, Curtis and McCloughen, 2019)
Coercive power- in relation to the coercive power this is related the capacity to take
something away in order to punish someone that are not responsible for them. The coercive
power will also often work for the fear and this also forces every people to do something in
proper way. There is the most important example of coercion such as the grounding of yelling at
the employee as well as threatening to fire them but this is not the positive way to dealt with the
employee
Expert power- this power will come from the knowledge of the peoples that is the
capability to know their customers as well as other who have the expert power within the
organization that includes the long-time employee. The retail company like Asos Plc need the
expert power to know the legitimate power that is needed to become to the everyone who wants
to get communicate within the organisation in an effective manner. Now, in context of the
influence power of the organisation is as follows (O’Dwyer and Gilmore, 2019)
Direction of influence;
There are the several types of tactics that will be used to get tends on the basis of their
target. As for example. They would be probably can be useful for the different types of influence
tactics with the manager that would be with peer as well as employee that is working under the
CEO of the organisation (Ospina and et., al2020)
Explain the various types of motivation strategies used for Asos Plc.
When the employee has the emotional commitment to engage the employee that is
genuinely will care about their work as well as the company. The engaged employee will be not
to be focused on pay checks. Apart, from this, they work for deliver the goals of company
because they wanting to see this as successful.
Scheduled should be shared- The CEO of Asos Plc. Have to must get schedule the meeting
in advance. That will improve the quality of employee. This can create the ultimate work life
balance. As well as employee can get better night sleep if they have their early shift in schedules.
They can spend their quality of time of them with their family and relatives that will give them a
comfortability in their life (Perkins and Jones, 2020)

Offer rewards and incentives- when this comes to the motivation of employee in
organisation like Asos plc. This will work on boosting the employee engagement and motivation
by providing the rewards for the employee for doing the job in an appropriate manner.
Use of technology and give advantage- running the organisation like Asos plc. For running
the business that need to reduce the time spent in managing the employee and easily keeping
everyone on the same page, when the CEO of the company is not get focused on looking at the
employee on retail sector, that they are focusing on profits and their customer satisfaction
Run regular operational activities- with the real time access the digital reports and their
forms to gain the clear information of Asos retail business. This can be helpful to immediately
fill the complete open and close checklist of the operational activities (Pham and Kim, 2019)
Use appropriate corporate example to and literature to justify the stand
According to the viewpoint of author (Thompson, 2017). by the help of above strategies, the
CEO of company ASOS is getting more relaxed than before because they do not feel any of the
discomfort while running the organisation, because these motivational strategies will help in
many ways to the organisation. The organisation Asos plc. Is being well managed than before,
because these are strategies that will be helpful to assist in both of the way by the side of
employee and employer because this can encourage the breaks and physical activity of employee
(Rutter, L. and Brown, K., 2019) This will provide strength to the organisation Asos plc. Their
overall performance within the organisation is getting enhanced. Apart, from this employee can
perform better when they are getting capable to get exercise regularly. However, when employee
within the organisation is feeling valued on the workplace this will also encourage them to
perform every work in an effective manner and will boost the productivity of the organisation.
rewarding for personal accomplishment that is getting connected from the organisation overall
mission and objective accomplishment in an appropriate way (Sawyerr and Harrison, 2019)
Recommendations
As the ASOS plc is big fashion brand in retailing sector. so, the CEO of company is getting
focused on several things while dealing with the staffs and employee of the organization for
enhance the productivity of organization is as follows-
 Advance communication- As the boss of company, they have to do consistent
communication with their member and this is most important for employee who are

relatively new to the association. As well as CEO have to constantly allot the duty and
take consistent response in relations of detailed task allotted to them. This is the suitable
method to distribute the response to get examine preparedness of every member as the
boss of firm hearing to every worker benefit to watch approximately vital difficulties and
will get avoid them, if the suitable communication in taken place in ASOS plc.
 Place individuals first- The main motive why the corporate makes changes and will
continue effective for long terms, The manager of ASOS Plc, also get emphasis on these
things. Due to each corporate cannot sustain without the efforts of employee. as well as
when employee become succeed. And additional, thing will be measured is the fulfilment
of employee needs that will be helpful to increase the motivation of employee and give
the positive results to the organization.
CONCLUSION
From the above report the it has been concluded that, this report consists of the key concept of
and principles of organisation Asos plc. As well as basic skills and roles and functions of
management of Asos Plc. As well as the how the interaction in between the organisational
structure as well as different complexities of the organisational culture and what are the impact
of the organisational and what are the impact of CEO on the company. Apart, from this report
also helpful to get understand the nature and change of organisation and management dilemmas
that will be faced by the managers in order to enhance the effectiveness of organisation.

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