Organisational Theory and Practice

Organisational Theory
and Practice

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
A. Analysation of managerial style of CEO with using Henry Mintzberg managerial roles......1
B. Examination of steps to be taken by CEO to bring changes in structure of company to attain
high performance and analysation of culture of company brought by CEO of firm as well as its
influence on employees...............................................................................................................2
C. Description of leadership style of CEO of firm to enhance effectiveness of organisation.....3
D. Examination of effects of Power, influence and conflict........................................................4
E. Explanation of different types of motivation strategies of firm..............................................5
F. Use of appropriate example and literature to justification......................................................6
G. Recommendation strategy......................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Organisation is operating in competitive environment which create impact on its market share
and profitability. There are also various challenges and problems occur in business which create
negative impact on their performance in market (Armstrong, Shakespeare-Finch and Shochet,
2016). To overcome these problems, occur in enterprise, managers adopt different organisational
theories as well as practices. There are different theories introduced by managerial experts which
provide direction to managers to take effective steps in company. This project also include study
of ASOS Plc which is one of British fashion retailer. It is one of online fashion retailer which is
established in 2000 by Nick Robertson. Company has around 4000 employees in their
organization and provide their products in 196 countries. Company has various brands under
their name and providing clothing and accessories to their customers. Company is targeting
customer for their product and adopting digital marketing strategies for promoting their products.
This project report discussed about managerial styles of CEO with using Mintzberg managerial
roles along with changes in organisation structure for high performance in organisation. It
includes different leadership style to improve performance of company and examination of effect
of influence, conflict and power. This report also includes differ motivational strategies for firm
which helps them to increase efficiency.
MAIN BODY
A. Analysation of managerial style of CEO with using Henry Mintzberg managerial roles
Henry Mintzberg include ten roles of managers which can be adopted by CEO of ASOS plc.
These roles include figurehead, monitor, leader, disseminator, liaison, spokesperson, negotiator,
disturbance handler, resource allocator, entrepreneur (Collewaert and Sapienza, 2016). These
roles are implemented by CEO of ASOS Plc in following manner:
Figurehead: CEO is head of all department in an organisation who is expected to have
ceremonial as well we symbolic duties. CEO of ASOS Plc represent their team in both internally
as well as externally and work to build as well as improve confidence level. They are working
with maintaining image, reputation, behaviours.
Leader: In leader’s role, CEO of ASOS Plc need to motivate their employees and also develop
positive working environment. Leader act as coach who provide support to team members and
assess training and development of employees.
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