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Aspects Of International Management | Sony Corporations

   

Added on  2020-01-07

10 Pages3369 Words171 Views
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Table of ContentsINTRODUCTION ...............................................................................................................................3TASK ...................................................................................................................................................31 Analysing Sony resources, capabilities and competence as per the case study. Explaining the success of entity in competitive customer electronic industry. ......................................................3CONCLUSION....................................................................................................................................6References............................................................................................................................................72

INTRODUCTION The international management is the practice of managing business functions in more thanone nation. With the integration of economies by globalization, it has become crucial fororganization to expand in overseas market. This further help company in assuring growth andsuccess. In order to facilitate international management experts must have proper knowledge ofbusiness practices, culture, language and economic, political environment etc. of nations in whichmultinational corporations actively trade (Tessler, 2016). In this report, various aspects of international management will be studied in the context ofprovided case study of Sony Corporations. It is a Japanese multinational conglomerate companythat was founded in 1946 and headquartered in Tokyo. It is renowned company that is positioned116th on the 2015 list of Fortune Global 500 (About us. 2016). In this report, learning will be shownregarding the resources, capabilities and competencies as showcased in case . Thereafter, discussionwill be provided on the role played by corporate culture of Sony. TASK Overview of the case studyFrom the detailed analysis of the provided case study , it has been identified that Sony isfamous company founded by Masaru Ibuka and Akio Morita. On 1967 entity launched successfulproduct the ultra sharp Trinitron colour Tv system. However, there were products that dramaticallyfailed in the market like Betamax home video recorder. Later in 1980s company launchged anothersuccessful products like Walkman (Ernst and O'CONNOR, 2014). The prosperity of organizationwas further followed by the launch of unique products like PlayStation which was sold across theglobe and added to 10% of the total revenues of Sony Corporation. The company diversifiedthrough US acquisitions into music and film production industries. In the financial year 1995,company faced massive loss of US$3.29bilion while the sales was US$44.75 billion (History ofSony Corporation. 2016). One of the reason for loss was write off of goodwill and acquisitions offilm production industry. By the year 2000, Sony was having operating income of 6.6 trillion yenand holder second leading position in consumer electronics market. By 2001 the Sony merged withEricsson company to meet the demand of telecommunication cation equipments. 1 Analysing Sony resources, capabilities and competence as per the case study. Explaining the success of entity in competitive customer electronic industry. From the provided case study, it has been identified that core competence of SonyCorporation lies in the efficiency of company to innovate and use creative ability. The key strategy3

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