Global Marketing strategy and planning

GLOBAL MARKETING
STRATEGY AND
PLANNING

Executive summary
This report analyses and examines the current situation of technological advancement related
to smartphones and smart phones. A product has been chosen from the list of Samsung
products such as “Samsung Gear” in order to analyse its capabilities and resources. Further, a
discussion has been undertaken for the internal analysis and the environment.

Contents
Executive summary....................................................................................................................1
Introduction................................................................................................................................3
Organisation structure................................................................................................................3
Capabilities and resources..........................................................................................................3
Products, Markets, Distribution & Supply.................................................................................5
Competitive environment and industry......................................................................................5
Competitive environment...........................................................................................................6
References................................................................................................................................10

Introduction
With the advancement in technology, this report brings out a valuable discussion on
opportunity analysis on Samsung gear. The company paves a great position in the
international market among its competitors with its high technological abilities and
innovation resources. This report analyses internal environmental analysis that will
investigate the capabilities and resources with which it has been working. After the
advancement and introduction of commercial cellular portable mobile phones, Samsung has
launched from chunky thick to sleek to extreme light weighted phones to touch screens. With
the passage of time, the more convenient smart watchers were launched (Michailova, &
Zhan, 2015).
Organisation structure
Samsung electronics Co. Ltd was founded in 13th January 1969. The company serves the
industry such as Telecoms equipment, Semiconductors, Consumer electronics, and Home
appliances. The headquarters of the company is in South Korea and it serves almost 79
countries. The company has the employee base of 308745 in 2017, which operates with the
revenue 178.473 billion in 2016 and in 2017; it has earned nearly 211.812 billion. The
organisation`s profit was 20.092 billion in 2016 and it has increased to 37.298 billion in 2017
(Michailova, & Zhan, 2015). Some of the main competitors are Apple Inc., Intel Corporation,
LG electronics, LG display, Nokia OYJ, Texas Instruments, Hewlett- packed company,
Western Digital Corporation, Lenovo Group limited, Xiaomi, and Sony Corporation. The
organisation mission is to enrich people`s lives and their social responsibilities so that it can
contribute to their sustainable future, design inspiration, and innovative technologies to grab
the huge market share (Hernandez, & Nylund, 2019).