Resources, Capabilities, and Competencies of Sony in the Consumer Electronics Industry

Presentaiton And Essay
Question 1

Question 1
Sony possess varied resources, capabilities and competencies in
regard to grow the business successfully in the competitive
consumer electronics industry. However, being a non-typical
Japanese corporation Sony's possess an effective culture within
its firm that attract worldwide market. Business does not limit its
growth till Japan but entered US market and attain growth in
different markets as well. Following are the different resources,
capabilities and competencies such as-

Contd...
Sony possess large number of skilled employees who have expertise and knowledge to
employ best resources in worldwide market. Management of firm effectively
coordinate with the employees and help them in exchanging the ideas so that
culture of the firm could be maintained effectively. However, business utilises the
human resources effectively in regard to deliver quality consumer products and
services. There are different competitors available in market that give tough
competition to Sony and impacts the business to attain desired results. Hence,
business aims to grow alliance and develop innovative Sony PlayStation and other
consumer electronics goods. However, it also contributes to Sony's different
tangible and intangible resources and help firm to sustain and maintain distinctive
competency among rivals that in turn helps to attain sustainable competitive
advantage.

Resources
Resources are considered as the factors that firm own's controls and
uses for the aim of creating value. Sony's different tangible and
intangible resources assists in determining its distinctive competency
and lead to maintain competitive advantage. Tangible resources of
Sony possess its assets which are financial in nature or have physical
properties. It also involves land, building, machinery and equipment in
order to attain high profits and sales. Further, intangible resources
involves non-physical assets which Sony could use to produce products
or services that are demanded by consumers in market. Sony brand is
linked with superior quality, innovation and style. Business also
launches effective products and for that they carry out effective
marketing efforts and product launches. Sony manages to create several
successful sub brands and launched numerous of products to attract
consumers towards the business.