Assessing challenges of Qantas Airways in Australia

Running head: PROPOSAL
Assessing challenges of Qantas Airways in Australia
Name of Student
Name of University
Author Note

PROPOSAL
Table of Contents
I. Introduction...................................................................................................................3
II. Problem Statement.....................................................................................................3
III. Aims Objectives and Research Questions.................................................................4
i. Aim...............................................................................................................................5
ii. Objective/Scope of the Research.................................................................................5
iii. Research Question......................................................................................................5
IV. Research Justification Potential Output.....................................................................6
i. Justification...................................................................................................................6
ii. Potential Output...........................................................................................................7
V. Conceptual Framework..............................................................................................7
i. Challenges Faced by Qantas Airways..........................................................................8
ii. External Environmental Analysis of Qantas: Lack of Investors.................................9
VI. Methodology............................................................................................................10
i. Research Approach.....................................................................................................10
ii. Type and Data Source...............................................................................................10
iii. Data Collection Method...........................................................................................11
iv. Data Analysis Method..............................................................................................11
VII. Research Project Organization Budget and Schedule..........................................12
i. Organization of Study.................................................................................................12
1

PROPOSAL
ii. Budget........................................................................................................................13
iii. Schedule...................................................................................................................14
VIII. References............................................................................................................16
2

PROPOSAL
I. Introduction
Qantas airways is the third oldest airline in the world that ranks after KLM and Avianca.
It is the largest airline in Australia. The airline has recorded a principal profit of $1.6 billion in
the financial year of 2018. The employee count of the organization exceeds 26000 employees.
Qantas was originated in Winton Queensland on 16 November 1920. The airline is
centered in Sydney and therefore its main point is in Sydney Airport. The airline has 65% of
share of domestic market of Australia (Homsombat, Lei & Fu, 2014). However, although the
Qantas airline is one largest airlines in Australia, it has been facing several business problems
and challenges over the years. The challenges and the problems are needed to be identified to
reduce the business loses and enhance the business performances.
The key problem that is associated with Qantas Airline is to maintain their competitive
advantage in this highly competitive business world. Although there is an increase in the flow of
visitors both inbound and outbound, the drastic surge in the small cost carriers increases the
market competition (Sarina & Wright, 2015). The primary reason behind the business loss of
Qantas is the low cost new airlines that are quite fast in catching the market having modern fleet,
comfort, competitive pricing, and inflight technology along with greater opportunities for
employment.
This particular research is proposed to identify and evaluate the key challenges that
Qantas Airlines is facing. The research aims in finding solution to the existing problem to bring
on needed improvements in existing business processes of Qantas.
II. Problem Statement
3