logo

Report on Business Strategy of Qantas Airways

12 Pages3352 Words75 Views
   

Added on  2020-06-06

Report on Business Strategy of Qantas Airways

   Added on 2020-06-06

ShareRelated Documents
Business Strategy
Report on Business Strategy of Qantas Airways_1
Table of ContentsINTRODUCTION ..........................................................................................................................11. Background of Qantas.............................................................................................................12. What is strategy.......................................................................................................................23. Qantas's strategy......................................................................................................................24. Qantas strategic plan...............................................................................................................25. Porters five forces...................................................................................................................36. Porters industry positioning....................................................................................................47. Qnatas's SWOT analysis.........................................................................................................58. Qantas's Core competencies....................................................................................................59. Qantas's strategic competitive advantage................................................................................610. Creation of core values in Qantas.........................................................................................6CONCLUSION...............................................................................................................................7REFERENCES................................................................................................................................9Books and Journals.....................................................................................................................9
Report on Business Strategy of Qantas Airways_2
Report on Business Strategy of Qantas Airways_3
INTRODUCTION Business strategy can be define as art, science or any craft which help organisations inmaking their future decisions. Mission, vision and objectives of a company is specified by itsstrategic management, it also evolve organisational policies & plans, then allot differentresources to apply those programs so that aim of company can be achieved (Scholes, 2015). Thisreport is based on ''Qantas Airways'' which is one of the world's oldest airline. It is situated inAustralia and its nickname is ''The Flying Kangaroo''. In this report its strategy, vision, mission,core values, objectives, forces, strengths and weakness has been explained. Along with this, it isdetermined that how actually it creates values in work place. 1. Background of QantasIt is a multinational airline brand which is located in Sydney, Australia and it have threehubs, these are Brisbane, Melbourne and Sydney Airport. It have strength of near about 28,622employees who are continuously contributing their efforts to make it world's best Airline. It alsohave many subsidiaries like Qantas link, Jet star Airways, Jetconnect, Network aviation, QantasFreight, Australian air Express and so on. Its key persons are Leigh Clifford who is the chairmanof this company and Alan Joyce is chief executive officer. This organisation was started asQueensland and Northern Territory Aerial Services Limited but in 1934 it established a new firmand name that Qantas Empire Airways. The operations of new formed company was started inDecember 1934 it flying betwixt Darwin and Brisbane, QEA start its international flights frommay 1935. At second world war Australian government taken its most of fleets due to enhancewar services. It was get nationalised in 1934 by government authorised person Labour PrimeMinister Ben Chifley. After getting nationalised it started its services outside the boundaries ofBritish Empire to Tokyo, which was its historical moment (Verbeke, 2013). At the same time italso started its services in Hong Kong too. Qantas was get integrated with Australian Airlines, on14 September 1992. When civil law permit the privatisation then it was get privatised byAustralian shareholders. In 1998, it joined other airways with American Airlines which wereBritish Airways, Canadian Airlines and Cathay pacific. This company was privatised under TheQanats Sale act, in this its foreign possession was get limited to 49 percent. It has announced itsfuture structural change in August 2011, because of its financial losses and decrement in market1
Report on Business Strategy of Qantas Airways_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Strategies for Qantas Domestic 2019-2022
|10
|2392
|84

External and Internal Analysis of Qantas Airways
|18
|6512
|144

Marketing Strategy - Qantas Airways
|12
|2615
|45

Assignment on Fundamentals of Marketing
|14
|2683
|18

Qantas Communication with the World - Desklib
|15
|3109
|312

Assignment on Marketing Planning - British Airways
|15
|4546
|31