Marketing plan for Marriott
Added on 2021-01-12
13 Pages3396 Words128 Views
Assessment 1: IndividualWritten Project
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK ..............................................................................................................................................3A) Marketing plan for Marriott hotel products or services ...................................................3CONCLUSION .............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONMarketing is considered to be an important business function that is basically concernedwith promotion of business It is business procedure which has focus on developing relationshipwith customers. Marketing activity also emphasizes on providing the high level of satisfaction toclients. It is one of the main component of business management. Marketing process assist anorganisation in increasing sales and profitability. Marketing plan is basically a comprehensivewritten material that highlights advertising and promotionalefforts that would be taken by anenterprise for accomplishing desired objectives. The assignment will include the promotional plan for organisation that is Marriott hotelin order to assist firm in identifying suitable ways for increasing engagement of customer inbusiness and helping in increasing sales sales during Sunderland Tall ship event. TASK A) Marketing plan for Marriott hotel products or services Executive summary: This section will also include strategies which can be adopted bythe Marriott hotel in order to promote its existing products or services. Marketing plan has beendeveloped considering the marketing as well as overall business objectives. Promotional planalso consists of all the essential elements of marketing mix which will help an organization inachieving goals. (Armstrong and et.al., 2015). The marketing plan will assist Marriott hotel incommunicating their brand value. It will also assist firm, in developing the strong relationshipwith customers. Overview of an organization: Marriott hotel is basically an American Multinationalorganization. It is basically a Full service hotel also located in Suder land. Mariott hotel in sunderland offers banqueting and conference facilities, cocktail bar, fine dining restaurant, free on sitecar parking and superb leisure.Business entity consist of broad portfolio of products. Marriott hotel in Sunderland alsoprovides lodging facilities. It is among one of the largest hotel chain in the world. Anorganization has achieved 33 rank among 100 best companies. Marriott hotel inn sunder land isfamous for selling the food which is completely free of trans fat. The operating income ofMarriott hotel during 2018 was 2.36 billion US dollar. This organization wants to increase theengagement of customers and sales during the Sunderland Tall ship event (Aslam, 2018.). The
marketing plan address following key attributes these are laying the procedure of increasing theengagement of customers in business, increasing the sales and profitability etc. Current products or services offering by an enterprise: Marriott hotel is popular forproviding the food which is free from fat. This organization has 30 brands in more than 130countries. This hotel also consist of 1.2 million rooms in different branches of the firm which isestablished in different countries worldwide. Hotel also provide accommodations as well aslodging facilities to customers. The rooms in the Marriott hotel has been recently refurnishedand new technologies has been implemented in order to provide guest with good experience andhigh level of satisfaction. Marriott hotel also provides the accommodation facilitate to customersaccording to their budget (Camilleri, 2018). Mission: The mission of the Marriott hotel is to enhance the lives of their clients bycreating as well as enabling unsurpassed vacation and leisure experience. Vision: Vision of Marriott hotel is to become the premier service provider in hospitalityindustry. Marketing objectives: Main marketing objectives of Marriott hotel is to increase theirsales and profitability. In addition to this, an organization also intends to increase the customerengagement in business. SWOT analysisStrengths: Marriott hotel has adopted an effectivedifferentiation strategy which has assisted anenterprise in gaining the competitiveadvantage.An organization has flat as well asdecentralized organization structure whichhelps in making quick decision.Marriott hotel has team of highly skilled andtalented workforce.Weaknesses:Ineffective communication as well ascoordination between different functionalunits. High Employee turnover rate.There are few rooms which still requiresrenovation (Chaffey and Ellis-Chadwick,2019).
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