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Marketing Strategies for Hospitality Industry PDF

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Added on  2021-02-20

Marketing Strategies for Hospitality Industry PDF

   Added on 2021-02-20

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Marketing Plan ForHospitality
Marketing Strategies for Hospitality Industry PDF_1
EXECUTIVE SUMMARYThis report mainly summarize that essential documents of marketing plan, competitiveanalysis and current situation that includes appropriate analytical tool to determine the marketstrends. This summary also includes strategies position statements and business canvas model thatis helpful in making marketing strategy. Marketing budgets, summary that includes rational forsales and promotional activity is further helpful in conducting various operation in profitablemanner.
Marketing Strategies for Hospitality Industry PDF_2
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................12. SUMMARY OF THE MARRIOT INTERNATIONAL.............................................................13. Application of Analytical tools....................................................................................................14.Comparison and benefits between Strategic Position Statement and Business Model Canvas. ..65. Marketing budget ( non- calendered)...........................................................................................76. Marketing operations including rationale for the sales and promotional activities ....................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
Marketing Strategies for Hospitality Industry PDF_3
INTRODUCTIONHotel and restaurant management includes entertainment, commercial ships fordestinations, tourist attractions, accommodation, conference and lodging facilities, refreshmentsetc. it contributes to economic development by increasing the country's income. In presentenvironment service sector contributed valuable aspects to people (Avraham and Ketter, 2016).Living standards of individuals are enhancing on a massive scale around the borders. This studyincludes the promotional schedule paper wherein the quantitative instrument has been researchedin order to evaluate the market situation properly. Marriott international is the organisation takento undertake this study. It provides class leisure, accommodation, conference, hospitality andhotel management services across the world. Marketing costs is developed with a quantitativeratio to compute a brief concept regarding the current expenditure. In addition, the businessCanvas model is compared over other systems and their advantages are noted with analyticalapproach. The market conditions and push them to make modifications in their policiesaccordingly analysed with strategic tools. In relation, multiple sales instruments, such as media,social media platforms, substantial handing, are used to sell their products or services. In order toincrease branding quantity, these instruments are being used to achieve their prospective clients.2. SUMMARY OF THE MARRIOT INTERNATIONALMarriott international retains great legacy form decades. It is divided in two business asMarriott Corporation and Host Marriott. The business mainly operates four major sections asNorth American full lodging services, International hospitality services, North American Limitedservice lodging. Key branches and hotels are located in Anaheim, Baltimore, Boston, Cancunhotels, London hotels, Chicago Hotels and Dallas hotels. It provides clients services like businessmeetings, weddings, group travel and social events, meetings and events overview. MarriotBonvoy is one of the latest programme initiated with best offers and class accommodationservices. Its elite services are creating a difference and setting new benchmarks for clients forbetter accommodation services. 3. Application of Analytical toolsSWOT analysis:It is detailed analysis of an organisation to determines its internal strength and weaknessalong with external opportunities and threat. SWOT analysis evaluates organisation's competitive1
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