logo

Reflective Account on Research Work using Gibbs Reflective Cycle

   

Added on  2020-09-21

6 Pages1474 Words182 Views
Languages and Culture
 | 
 | 
 | 
Assessment 2Reflective Account1
Reflective Account on Research Work using Gibbs Reflective Cycle_1

A reflective report is made here by considering the research work, which has successfullycompleted. For a systematic reflection, a reflective model, namely the Gibbs ReflectiveCycle, is employed. Figure 1: Gibbs Reflective CycleSource: Husebø et al. (2015)Six steps are discussed by Gibbs for a systematic reflection of events or experiences, suchas description stage, feelings stage, evaluation stage, analysis stage, conclusion stage andaction plan stage (Husebø et al.,2015). 1.Description 2
Reflective Account on Research Work using Gibbs Reflective Cycle_2

Conclusions or judgments are not needed to put in this stage, whereas a description can beprovided on exactly what has happened (Tawanwongsri and Phenwan, 2019). The attempt was research on a specific topic, titled “a study on the role of social mediamarketing in the success of Burberry in Chinese market”. I was firstly trying to understandthe significance of social media marketing in the business success of Burberry in China.Moreover, I also searched the factors affecting the social media marketing of Burberry inChina. Finally, the search was to identify the impact of social media marketing on thebusiness of Burberry in China. The research was based on secondary data. A case study was formulated. Literaturereviews were collected from books, articles and online sources. To analyse the data, thedescriptive analysis method was used (Kumar, 2019). Two important social mediamarketing models were used. In the end, the researcher could meet the research objectivesand provided recommendations for the company. 2.Feelings My previous thoughts and feelings before conducting the present research needed toillustrate in this section (Li et al., 2020). I was only aware of the primary data collection methods in any research. I knew that surveyor interviews are usually applied methods for the data collection. However, the method ofexamining the previous studies for conducting new research was new knowledge for me.The current research helped me to understand two types of data collection methods(Mackey and Gass, 2015). Prior to the present research, I did not know which method isreliable and authentic. My knowledge in the research design was poor (Basias and Pollalis,2018). Importantly, the analysis method and thereby reaching to research conclusions was ahard target for me. However, my knowledge is improved to analyse the secondary sourcesand in that way to meet the pre-determined research objectives. 3.Evaluation Bad as well as good about experience could be discussed in the evaluation section (Li et al.,2020). In the initial stage of data collection, I was confused about which type of data will be addedto current research. As part of this, I did not know that which types of sources, like books orcase studies, will be effective to meet the research objectives. Moreover, I was ignorantabout the importance of using up to date information for ensuring authenticity for thefindings. 3
Reflective Account on Research Work using Gibbs Reflective Cycle_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Research Methods Reflective Report using Gibbs Model
|5
|1389
|313

Reflection | Gibbs Reflective Cycle
|10
|1911
|55

Using Gibbs Reflective Cycle to Reflect on Research on the Impact of COVID-19 on the UK Economy
|6
|1263
|76

Critical Self Reflection of Completing Using Gibbs's Reflective Model
|5
|1255
|304

Reflective Portfolio Analysis 2022
|13
|2663
|45

Research Methods Reflective Report on Gibbs Reflective Model
|6
|1186
|303