Impact of Social Media Marketing on Consumer Buying Behaviour in UK Fashion Sector

MENTAL WEALTH: PROFESSIONAL
EXCHANGE AND APPLIED
RESEARCH

Table of Contents
REFLECTIVE ACCOUNT ...........................................................................................................3
REFERENCES ...............................................................................................................................7

REFLECTIVE ACCOUNT
The chosen topic is impact of social media marketing on consumer buying behaviour
within UK fashion sector. In conducted research over studying the consumer behaviour after
influence of social media based on collection of response by digital marketing campaign.
Through the Gibbs's model, I explained my journey in completing of research over Impact of
social media. Gibbs's reflective cycle is an effective model of explaining own experience of
doing work. It is a framework used for conducting the research effectively and analysing own
self. This model helps to know different ways for evaluating self experience and working on
weakness. This is a useful model that includes five steps such as description, feelings,
evaluations, analysis, conclusion and action plan. All these steps will be explained as below:
Description: In week 1, I learnt about how research proposal is developed and what is the
structure of writing it. It is analysed in Week 2 that literature review is developed on the basis of
research aim and objectives. In week 3, I have learnt about how to write research aim and
objectives. I got an effective opportunity for doing research over the topic of Social media
impact on consumer behaviour within UK fashion. This study is conducted for analysing the
consumer behaviour towards social media. I have consulted different articles and books while
completing this research. I gathered data and information from different secondary sources. I
tried my best to collect relevant and authentic data which will help in maintaining the research
work in positive manner. This research was conducted for analysing the new trends within
consumer behaviour and how customers can be affected by social media. I have evaluated that
my research and communication skills are developed while managing the completion of
research. I used number of secondary sources for gathering secondary data such as magazines,
books, articles, publication study etc. These are useful sources for me when I need qualitative
information. I have concluded that research work is properly planned and managed by me so
that I can attain the goals within time. This is essential for me to manage the work and enhance
my research skills.
Feelings: In week 4 and 5, there is discussion of research philosophies and methods.
Week 6 helped me to understand about various methods of research methodology. By doing
research project over mental wealth I felt good and motivated through my tutors. They felt me
proud where I need of gathering information from respondents. I felt at job satisfaction is
important for employee because it increase metal wealth at workplace that turn to effect on