Influence of Social Media on International Strategic Business Management

MENTAL WEALTH:
PROFESSIONAL
EXCHANGE AND
APPLIED RESEARCH

Table of Contents
REFLECTIVE ACCOUNT ...........................................................................................................1
REFERENCES................................................................................................................................4

REFLECTIVE ACCOUNT
Current reflective statement is based on the influence of social media tools for
international strategic business management. This topic provide wider scope to the company in
enhancing their competitive image at global market. It also provide vast knowledge to me that
support me in enhancing my experience in undertaking research on the basis of influence of
social media (Lamberton and Stephen, 2016). For analysing my whole experience of carry out
current investigation, I have use Gibb's model as it is consider as an effective tool that help in
explaining own experience of entire activities that I have done in the investigation. Mainly, it is
also support in analysing as well as undertaking research activities in more effective and at the
same time also evaluating my own experience. Mainly, this model includes various stages that
provide entire experience of doing activities of investigation. All the steps of reflective model
can be understood by following description:
Description: I am glad to get an opportunities for undertaking research as it helped me in
analysing the specific area on which I have evaluate the study. In a initial stage i.e. week 1st, I
have develop my knowledge that how to develop a research proposal so that I perform all the
activities of research successfully. After that, in 2nd week I have learnt about how to set research
aims and objectives because on the basis of this entire aspects of phase of research is carried out.
On the basis of this, I have developed a structured literature review that includes in-depth
evaluation on the basis of determined research objectives or questions. This research provide me
huge opportunities in developing knowledge about influence of social media tools for
international strategic business management. The main purpose of carried out current research is
to evaluate how different tool of social media for developing the brand image at international
market. For analysing the same, I have used secondary method of data collection which includes
different sources. As, I putted my best efforts of collecting realistic and authentic information
that helped me in improving the overall effectiveness of the study. Along with this, it is also
provides various tools that used by company to develop a strategy for strategic business
management at international level. At the time of completing research activities, I have analysed
that my communication and analytical skills was developed as I have easily done research and
gather information. For this, I have used various sources of secondary methods like books,
journals, articles, magazines and many more. With the help of these sources I had collect
qualitative information.
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