Digital Communication Strategy for Botannix Studio Cafe
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This presentation discusses the digital communication strategy for Botannix Studio Cafe in Botany, Australia. It covers market research, key performance indicators, goal mapping, principles for successful digital communication, budgeting, cost benefit analysis, risk mitigation strategies, and recommendations.
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BUSINESS COMMUNICATION
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INTRODUCTION •Communication is an effective tool for exchanging information from one person to another. •Digital communication refers to the process in which communication take place digitally and transferred electronically. •Botannix study will be covered in this which is famous and funky cafe in Botany , Australia.
CONTD.. •It will include digital communication strategy to increase their positive image in mind of customers by promoting their products and services. •Furthermore,itwillincludebudgetforimprovingtheperformanceof organisation in the market.
Digital communication strategy Digital communication strategy provide interact with people through use use social media sites such as Facebook etc. Botannix studio cafe serve coffee to its customers and providing various information about their food products.
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CONTD.. There are some effective digital communication strategy which helps in promoting the brand image of the organization such as : •Market research and analysis •Key performance indicator selection •Goal mapping
CONTD.. There are some effective digital communication strategy which helps in promoting the brand image of the organization such as : •Market research and analysis •Key performance indicator selection •Goal mapping
Principles for successful digital communication •Adaption to the reality of the web •Appropriate digital strategy •Controlled online communication strategy •social media presence
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CONTD.. •Mobile communications •Content creation and management •Web communication based on beliefs •Digital communication perspective
Budget •It is prepared by organization to measure the performance by setting standards for goals . •It helps in effective decision making to improve the performance of organization. •It also assists in increasing profitability and brand image of organization . •Budget helps in identifying errors in performing various activities.
Cost benefit analysis There are various steps includes in analysis of cost benefits which includes : •Define the goals and objectives •list of alternatives actions •stakeholders •measure cost and benefit analysis •Discount rate •effective recommend course of action
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Risk and Mitigation strategies The following are various risk and mitigation strategies used by Botannix: •Avoidance •Acceptance •Reduction and control •Transference
CONCLUSION •From the above report it can be concluded that developing digital communication strategy is one of the important aspect of organization. •It is important for organization to use effective strategy to communicate with their customers and provide them quality services.
RECOMMENDATIONS •It is recommended that digital communication is important for an organization as it will provide information to customers about the organization products and services. •It is recommended to organization to use market analysis strategy it will assist in identifying the trend prevailing in market.
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REFERENCES Morrison, A. M., 2013.Marketing and managing tourism destinations. Routledge. Papasolomou,I.andMelanthiou,Y.,2012.Socialmedia:Marketingpublic relations’ new best friend.Journal of Promotion Management. 18(3). pp.319-328. Rice, R. E. and Atkin, C. K. Eds., 2012.Public communication campaigns. Sage. Chaffey,D.andSmith,P.R.,2013.eMarketingeXcellence:Planningand optimizing your digital marketing. Routledge.
CONTD.. Batra, R. and Keller, K. L., 2016. Integrating marketing communications: New findings, new lessons, and new ideas.Journal of Marketing. 80(6). pp.122-145. Taken Smith, K., 2012. Longitudinal study of digital marketing strategies targeting Millennials.Journal of Consumer Marketing. 29(2). pp.86-92. Armstrong, G. and et. al., 2014.Principles of marketing. Pearson Australia.
CONTD.. Craglia, M. and et. al., 2012. Digital Earth 2020: towards the vision for the next decade. International Journal of Digital Earth. 5(1). pp.4-21. Online Digitalcommunication.2017.[Online].Availablethrough:<https://www.pulsar- informatique.com/en/digital-communication>.
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