Marketing Plan for Marks and Spencer

Assessment
(Marketing Plan)
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Company Overview................................................................................................................3
Environmental Analysis.........................................................................................................3
Marketing Mix (4P’s).............................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
Marketing a fundamental activity or practice which organisations undertake in order to spread
awareness and be interactive with the external public and most importantly with the targeted
audiences (Chernev, 2020). With the help of marketing function companies potentially promote
their offerings in the external environment and keep people attracted as well as informed about
any new developments taking place. The current report who is a marketing plan for Marks and
Spencer a British retail organisation which is a market leader offering quality and value-adding
stocks as well as services to millions of customers around the world. Marks and Spencer is
headquartered in in United Kingdom and the marketing plan is acknowledging its clothing line.
MAIN BODY
Company Overview
Marks and Spencer group PLC which is abbreviated M&S is it one of the major British
multinational retailers. The company was founded in 1884 by Michael Marx and Thomas
Spence. Since then Marks and Spencer is headquartered in England, UK, but have definitely
enhanced its scope by moving internationally and serving to around 57 countries with their 1400
stores across the world and with 50 international websites. The company offers different types of
products and services within which great value food, clothing, homeware, financial services and
energy services are involved. A marketing plan is a summarised blueprint that offers and
direction to the team and the management for conducting the respective activities in a prescribed
manner which is determined after thorough evaluation. The current marketing plan outlines the
external environment of fashion and Retail industry in which Marks and Spencer is dealing with
its clothing lines. Along with it a marketing mix is presented as well which is overviewing four
major aspects of a product and of marketing.
Environmental Analysis
PESTLE analysis is a measure and a very helpful tool which is used by marketers for gaining
insightful understanding the market in which company is operating (Hollensen, 2019). Enable
marketers in understanding the external environment of business and conduct market research
effectively.
 Political- Marks and Spencer is an international brand which is operating in around seven
countries of the world and that expose it to multiple political environments. Therefore
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