Role of Effective Communication in Business

This report discusses the role of effective communication in business, specifically focusing on Jaguar Land Rover. It explores the importance of communication skills within a business setting and elaborates on the role of effective communication in enhancing business performance, reducing conflicts, and increasing employee efficiency. The report also discusses the impact of different methods of communication, such as verbal and written communication, in a business and managerial context.

Business Communications

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Apply communications skills within a business setting..............................................................3
TASK 2............................................................................................................................................4
Elaborate the role of effective communication within business:................................................4
TASK 3............................................................................................................................................5
Discuss the impact of different methods of communication in business and managerial
context.........................................................................................................................................5
CONCLUSION................................................................................................................................6
REFRENCES...................................................................................................................................7

INTRODUCTION
Communication refers to exchange information between sender and receiver of a
message. It is essential for mangers to transmit necessary information with employees as well as
stakeholders in order to enhance productivity of work force as well as organization (Bergel and
Steed 2018). The report is about Jaguar Land Rover that is a multinational company based in
UK. It deals in automotive industry and produce highly efficient and luxurious cars. The report
give insights about communication skills along with its roles within business. At the end it also
discuss about various method to exchange information along with its impact on company' s
performance.
TASK 1
Apply communications skills within a business setting.
It is mandatory for every single organisation to consider employees with effective
communication skills within workplace because it has been found that without this, information
cannot be transferred in right ways. In context with Jaguar Land Rover, it is said that
communications skills plays an important role for this company because, communication skills
are needed to be spoken in right ways with wide variety of staff members belonging to the
company or customers of it (Bergel and Steed, 2018). Effective communication skills can easily
be applied by Jaguar Land Rover in different ways where they can train staff to develop good
eye contact with clients who have visited to purchase car, also demonstrate an effective and
appropriate way of vocabulary which may effectively tailor the language to audience, presenting
the ideas appropriately, listening effectively to each other, work well in a group through
considering the common language and write clearly and concisely format based language
(Dhillon, Huang and Viswanathan, 2017).
With the help of this, it can be said that Jaguar Land Rover may effectively improve
customer and staff engagement in right ways and also it is may be possible that this organisation
may become able to deliver high range of satisfaction to both staff and customers through
developing an effective business environment. It is almost a cliché that personal relationships
need communication. On the other hand, failure to talk has been blamed for the breakdown of
any number of partnerships and relationships but the ability to listen is also an important
element. In present context, it is also said that communication plays an important role in order to

develop proper relationship with each other where appropriate discussion may effectively ensure
that all the employees are being served with equal opportunities in rightful ways (Hari, Yousefi
and Kschischang, 2016).
Away with this, it is said that successful communication if developed by Jaguar Land
Rover then it will be helping organisation to improve overall understanding situations and people
as well. Including this, it may help Jaguar Land Rover to overcome diversities in rightful ways,
also, creating conditions for sharing creative ideas, building trust and respect which would help
this organisation to resolve all the problems in much effective and in efficient ways (Scott and
Hasty, 2016).
Also, through acquiring strong communication skills, staff of Jaguar Land Rover may
effectively develop better connections among top, lower and medium level management. Putting
better control on different verbal and non-verbal communication within workstation of Jaguar
Land Rover, it is may be possible that organisation may effectively reach to an all new level in
the marketplace.
TASK 2
Elaborate the role of effective communication within business:
Communication is really essential in the current business environment. It helps to
enhance in performance of employees as well as organization. To reduce down conflicts,
disputes arises at workplace, it is crucial for managers to communicate with employees in an
effective manner. In case of Jaguar Land Rover, roles of communication within organization are
listed below:
Enhance business performance: Effective communication with external as well as
internal parties helps an organization to enhance its performance. Through various channels
managers provides necessary message to external parties such as customers, suppliers, investors.
In context of Jaguar Land Rover, they are able to deliver appropriate message to potential
buyers through various mediums such as T.V., newspapers, digital media and so on. It assists
them to grab the attention of significant customers (Dhillon, Huang and Viswanathan, 2017).
With this, they are able to face competition and earn higher profit margins. In addition, they
manage relationship with stakeholders such as suppliers,investors, vendors with the help of
effective communication channels.

Reduce down Conflicts: To maintain positive environment at work place and reduce
down disputes, it is crucial to have proper communication model within organization. So that
there will be proper flow of information between employees and employer. To get appropriate
reply, it is important to be concise while sending message. Managers of Jaguar Land Rover
ensure to provide necessary information to subordinates in order to minimize conflicts and
confusions arises during work. It assists them to maintain good relationship with staff members
and retain them for a longer period of time. To have proper communication, they make sure to
use appropriate words, phrases so that subordinates interpreted message correctly (Segerstrale
and Molnár, 2018).
Increase employee efficiency: Human resource are key elements of an organization as
they put their efforts for future growth and success of organization. They are responsible to
undertake various business functions to achieve objectives. For this, they should be get necessary
information from top management of company. With this, they get clarity about roles and
responsibilities within company. It will improve overall efficiency and productivity of employees
to perform a specific task. Jaguar Land Rover designed organizational structure in such a manner
that facilitates efficient flow of information from superiors to subordinates. With this, staff
members get all required information pertaining to different aspects of business. It increases
efficiency and productivity by providing by clearly define their roles and responsibilities towards
business entity (Hari, Yousefi and Kschischang, 2016).
Above discussion lighten up on the role of communication within company. It helps to
develop effective relationship with internal as well as external parties of organization by
providing them right information at right time.
TASK 3
Discuss the impact of different methods of communication in business and managerial context
There are different methods of communication such as verbal, oral, written and many
more. Organization may opt any one or more methods as per their working conditions and
environment. In context of Jaguar Land Rover, the impact of various approaches to communicate
with different parties are given below:
Verbal communication: It refers tom exchange information between sender and receiver
using words. It may be through face to face interaction, telephonic meeting, chat and so on. It is

time as well mas cost effective manner. Mangers of Jaguar Land Rover adopts this approach to
communicate within company It helps to maintain good relationship between top management
and staff of entity as they there is effective interaction between both parties. It is an informal
way to exchange information within organization as there is no written document. It helps to
motivate employees and enhance their work efficiency to achieve organizational goals. Hence,
this approach of communication put significant impact on overall business functions through
transmitting information between various parties in an efficient manner (Waisbord and Amado,
2017).
Written Communication: It is an essential way to communicate with employee and
stakeholders. This approach is widely used by mangers as it provide authentication and
relatability. In Jaguar Land Rover, managers emphasis on written approaches such as email in
order to maintain future references. They use formal emails to deliver message to employees. It
is a formal way to communicate with stakeholders as well as employees. But, it is time
consuming as managers need to draft documents in an efficient manner so that receiver will be
able to interpreted message rightly (Scott and Hasty, 2016). Further, it may work as an evidence
to deal with disputes and conflicts that may arise in future. Although this is a formal method but
there are high chances of misinterpretation due to lack of interaction between sender and
receiver. Hence, it will significantly affect overall performance and efficiency of business as well
as employees.
From above discussion, it is monitored that there are various methods of communication
such as verbal, written and many more. All the methods has drawbacks as well as benefits. So, it
depends on organizational conditions that which method should be opt to exchange information
as it put significant impact on overall efficiency of company.
CONCLUSION
From above report, it can be concluded that it is essential to maintain proper flow of
information with various internal and external parties. It helps to create a positive environment at
work place simultaneously also render necessary information to stakeholders such as investors,
customers and many more. It states how communications is vital to carry out business functions
in an efficient manner. Further, report also comprises various methods to exchange information
such as written, verbal and their impact on business efficiency. Hence, it is crucial to maintain

effective communication with workforce as well as stakeholders to achieve predefined
objectives.
REFRENCES
Books and Journals
Bergel, P. and Steed, A.J., ASIO Ltd, 2018. Data communication system. U.S. Patent
10,025,870.
Dhillon, H.S., Huang, H. and Viswanathan, H., 2017. Wide-area wireless communication
challenges for the Internet of Things. IEEE Communications Magazine, 55(2), pp.168-
174.
Hari, S., Yousefi, M.I. and Kschischang, F.R., 2016. Multieigenvalue communication. Journal of
Lightwave Technology, 34(13), pp.3110-3117.

Scott, S.R. and Hasty, J., 2016. Quorum sensing communication modules for microbial
consortia. ACS synthetic biology, 5(9), pp.969-977.
Segerstrale, U. and Molnár, P. eds., 2018. Nonverbal communication: where nature meets
culture. Routledge.
Waisbord, S. and Amado, A., 2017. Populist communication by digital means: presidential
Twitter in Latin America. Information, communication & society, 20(9), pp.1330-1346.