Unit 14: Digital Business in Practice

Assessment Brief
Student Name/ID
Number
F14-209: Nguyên Thị Minh Tâm
Unit Number and
Title
Unit 14: Digital Business in Practice
Academic Year Semester 1, academic year 2021-2022
Unit Tutor Mr. Martin Ortega Azurduy
Assignment TitleDBP1: Digital Business Approaches (1 of 2)
Issue Date16th September 2021
Submission Date To be announced by Office
IV Name & Date Dr. Pham Manh Hung (IV) and Dr. Roberto Ercole (class
Lead IV), 5th August 2021
Content
A. Introduction of Digital Business:
1.Definition:
-The digital.
-The digital business.
2.The role of digital business.
B. Digital approaches in organisation and business:
1. B2B marketplace.
2. Social network application and groups.
3. Search engine optimization.
C. Emering trends and influence.
1. Internet of things.
2. Blockchain boom.
3. Smart data management.
4. How businesses apply emerging trends to create success
5. Evaluate the level of effectiveness
D. Contemporary approaches and digital business:
1. Music track streaming.
2. Social network offering image sharing.

3. Video sharing and rating.
E. Effective use of digital technology to achieve business goals:
1. Deffinition of digital technology.
2. Global scope.
3. Domestic scope.
F. Conclusion and recommendation.
G. Reference.
A. Introduction of Digital Business.
_ Definition:
-The digital business: was created as a comprehensive solution to create new value in
the business models, customer experience and internal competencies that support its
core operations. Digital businesses using technology This term includes both digital-
only brands and traditional players transforming their businesses with digital
technology.
_ The roles of digital in business:
- it helps to cut costs, collect data and provide a better customer experience. Digital
businesses focus on the competitive advantages that technology gives them, whether it's reducing
costs or providing new value to customers.
- it helps the broader market reach not only domestic but also international customers. it
creates a globally competitive environment.
- Data processing speed is fast and accurate, creating more competitiveness with old
services, helping businesses develop faster and more stably.
- The foreign and Vietnamese businesses using digital business: Tiki, Amazon,Walmart...
_ Digital business includes:
- Could computing: is the provision of computer resources to users according to their
intended use through an Internet connection. That resource can be anything related to computing and
computing, such as software, hardware, network infrastructure to servers and large networks of
servers.
- KPI in an enterprise means a job performance evaluation index, which is a tool to
measure and evaluate work efficiency expressed through data, ratios, and quantitative indicators, in
order to reflect operational efficiency.
-Hybrid work: Hybrid Work allows employees to both work from home and go to the office on
certain days. Employees will have the flexibility to choose the working time and space to
optimize benefits for both employees and the business.
B. Digital approaches in organisation and business:
1. B2B marketplace.
-ebay.com is an online shopping and auction website belonging to the eBay corporation in the
United States. Today, eBay is one of the major B2B companies in the world. It was officially

established in 1997. eBay is an auction site with a wide variety of goods and mostly second-
hand goods, turning into a significantly larger array of products. Additionally, through the
acquisition of PayPal, eBay has revolutionized the digital payments profile, disrupting the
business in 2015, further supporting the growth of e-commerce payment platforms. According
to Investopedia eBay's total revenue was just $10.71 billion, up 3.4% from 2019 and $2.1
billion in stream income in 2020. As of June 30, 2020, eBay has a growing rate. Net income
growth after 12 months is 109.25%. eBay owns 109.4 million monthly users. Ebay has been
successful in applying digital options, the company's Kpis has been competing with giant
Amazon. The weakness of eBay is that the search bar for goods has too many items that are
inconvenient for buyers and the prices are not accurately priced. Additional, eBay's strategies
are limited in flexibility because of geographical differentiation and analysis of customer
needs. The strength eBay is not only a big brand that is trusted by customers, it also has
effective internal and shipping costs.
2. Social network application and groups.
-Metaverse is an internet corporation that operates social networking sites. in which,
Facebook is the largest website when reaching 1 billion users. The strength of
facebook is that it has a large user environment, facebook integrates with other
applications such as instagram, message or google maps. In addition, Facebook also
learns about customers ' needs, preferences, habits by analytical algorithms.
Facebook's weakness is that it only relies on advertising to generate income. On the
other hand, Facebook is also accused of poor protection of user information or lack of
privacy attitude of users.
3. Search engine optimization.
-Snowflake is a software provider, they lease cloud algorithms from Amazon (AWS),
Microsoft (Microsoft Azure), and Google. It is a company that collects data from
different sources and helps companies analyze and organize them. Snowflake owns a
data warehouse, which helps to improve the quality of reports and supports decision-
making businesses. Thanks to the sublease of big companies, snowflake didn't need to
invest in servers. Storage capacity is the strength of this company. Besides, the
disadvantage of snowflake is that it cannot work independently and must depend on
suppliers . Snowflake is one of the fastest-growing companies in 2020. The business
of providing cloud data technology has grown well before 2020. However, this
company's role is even more important during the pandemic, when businesses need to
track supply chains, test drugs, and health records. In 2020, Snowflake revenue
reached $592 million, up 124%. Shares of the company rose 106% after the IPO in
September last year. Snowflake's revenue this year could exceed $1 billion. Currently,
the company has 77 customers who spend $ 1 million on products each year
(Thu,2021).
C. EMERGING TRENDS AND INFLUENCE: