Assessment

Assessment
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
SWOT analysis of the company..................................................................................................4
PESTEL analysis of the company...............................................................................................5
Questionnaire ..................................................................................................................................6
Recommendations............................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES .............................................................................................................................11
Appendix........................................................................................................................................12
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INTRODUCTION
Marks and Spencer group is the British multinational company in London which
was founded in year 1884 by Michael Marks and Thomas Spencer. Company deals in
selling clothing, home products and food products. There are about 80,000 employees
working at 1,463 locations on all over the world. Fast fashion refers to the clothing
designs that move very fast from the catwalk to stores to meet the new trends. Fast
fashion is used as a term to describe the business model based on the catwalk trends,
high fashion designs and and mass producing at low cost. These are the collection that
is based on the designs presented at the Fashion week events. Sustainable fashion is
refers to the meeting about current needs and it ensures that person is going to meet
those future needs as well. In addition, sustainable fashion is the all about the benefiting
to the customers through the supply chain of fashion. It is from the manufacturers to the
customers to everybody working in the recycling factory. Emerging of new payments
methods in the UK retail market. Issues has been faced by many customers and
shopkeepers. About 60% of the shopping cart desertion rate in all over the country in e-
commerce sectors (Broughton and et.aI., 2019). This involves that there is a need of
cresting new accounts and problems with the security of payment and there is a
complexity on checking out the process.
Now a days, in market there are various dominants by debit and credit cards,
new services are being established for the payment of money. These services give
promise to deliver real benefits to the customers and retailers both. Marks and Spencer
offers 'buy now and pay later model' in the company to attract young customers and
boost their trade. ClearPay, which is from Australia and launched in UK, 2019 with
5,00,000 customers and this involves M&S, Pretty little thing. In this customer can pay
there cost in four instalments within six months. Also, customers are referred to the
credit agency at Clear pay discretion. The Marks and Spencer is contacted with the
ClearPay to offer customers a option of paying there orders in many instalments. By this
company is able to increase its customers and profits. The ClearPay services enable
customers to pay there cost in four equal instalments or within the six weeks (Ervural
and et.aI ., 2018). By this customers can mange their payments through an mobile app.
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The impact of online retailers is on the company is that it has various competitors
such as H&M, Zara etc. There are various new wave that is digital connection which is
from various e- commerce websites are Asos, Boohoo, Amazon. These company are
also applying fast fashion in the country. So this can create a very severe impact on the
Marks and Spencer profile. The store needs to be an integral to the pull model in which
feedback is taken from the customers after the use of the product. Other companies
take regular feedbacks from the customers for the products they use. Company is using
Artificial intelligence and Machine learning process in their organisation. AI is the era of
creation of intelligent machines that work and react like machines. It is studied that AI
function offers million dollar opportunity found that most of the retailers are spending
approx US$7.3 billion the Artificial intelligence (Mintz and Brodie, 2019). AI enables
employees to make decisions. Machine learning is the process of making computers
learn like humans do. Big data is easier to understand as it is the big volume of data
that is collected from various sources. AI has improved the store experiences for the
customers and efficiency of wider operations performing in the company. AI has a
power of amplifying the human ingenuity. In this Covid pandemic, company is making
good profess by implementing transformational programmes. The total dividend of the
company is 3.9p. For the week ended of February clothing and home products of the
company earns a revenue of increased in 0.3%. it before the beginning of crisis.
MAIN BODY
SWOT analysis of the company
SWOT analysis shows the strength, weaknesses, opportunities and threats for
the business environment. It is done to analyse the current situation of the market and
implement new strategies to work on those issues or problems which can create a
threat for the company.
 Strength: Marks and Spencer has various strength as it sells different types of
product such as clothing, food products etc. so many customers comes on the
store because it sells wide variety of products which helps customers in choosing
the best (Sarsby, 2016). Also company has 1300+ stores in all over the country.
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