Course Code: 7004MKT_3211_OL Course Description: Marketing for Social Change
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Added on 2021-05-12
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ASSESSMENT COVER SHEET DATE RECEIVED: Postmark: DATE RECEIVED: Postmark: Please complete section below Course Code: 7004MKT_3211_OL Course Name: Marketing for Social Change Due Date:21/04/2021 Assessment Item #: 1 Enrolment: External On Campus Campus (Enrolled) Nathan GC Logan Mt G SB Course Tutor: Course Convenor: Sharyn Rundle-Thiele
Course Code: 7004MKT_3211_OL Course Description: Marketing for Social Change
Added on 2021-05-12
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ASSESSMENTCOVER SHEETPlease complete section belowCourse Code: 7004MKT_3211_OLCourse Name:Marketing for Social ChangeDue Date: 21/04/2021 Assessment Item #: 1Enrolment: External☒ On Campus☐Campus (Enrolled) Nathan☒GC☐Logan☐Mt G☐SB☐Course Tutor:Course Convenor:Sharyn Rundle-ThielePlease provide your STUDENT DETAILS here:Student Number: s5246180Student Name: Aruzhan JakanovaACADEMIC INTEGRITY DECLARATIONBreaches of academic integrity (cheating, plagiarism, falsification of data, collusion) seriously compromise student learning, as well as the University’s assessment ofthe effectiveness of that learning and the academic quality of the University’s awards. All breaches of academic integrity are taken seriously and could result inpenalties including failure in the course and exclusion from the University.Students should be aware that the University uses text-matching software to safeguard the quality of student learning and that your assignment will be checked usingthis software. I acknowledge and agree that the examiner of this assessment item may, for the purpose of marking this assessment item:☒reproduce this assessment item and provide a copy to another Griffith staff member; and/☒submit this assessment item to a text-matching service. This web-based service will retain a copy of this assessment item for checking thework of other students but will not reproduce it in any form.Examiners will only award marks for work within this assignment that is your own original work. I, hereby certify that:☒except where I have indicated, this assignment is my own work, based on my personal study and/or research. ☒I have acknowledged all materials and sources used in the preparation of this assignment whether they be books, articles, reports, lecture notes, or anyother kind of document or personal communication.☒I have not colluded with another student or person in the production of this assessment item unless group work and collaboration are an expectation of theassessment item.☒this assignment has not been submitted for assessment in any other course at Griffith, or at any other University or at any other time in the same coursewithout the permission of the relevant Course Convenor.☒I have not copied in part or in whole or otherwise plagiarized the work of other students and/or other persons.☒I have not made this piece of work available to another student without the permission of the Course Convenor.Providing this declaration falsely is considered a breach of academic integrity.I have retained a copy of this assessment item for my own records.Acknowledged by:Aruzhan JakanovaDate:18/04/2021 (insert name here)Where the item is submitted electronically Clicking “I Agree” constitutes an electronic signature for the purpose of assignment declaration compliance.Griffith University collects, stores and uses personal information for administrative purposes only. The information collected is confidential and will not be disclosed to third parties without your consent, except to meet government, legal or other regulatory requirements. For further information consult the University’s Privacy Plan at http://www.griffith.edu.au/about-griffith/plans-publications/griffith-university-privacy-plan. Updated: February 2017DATE RECEIVED:Postmark:
STUDENT CONSENT(to be completed by the student before their essay, assignment or other work is uploaded to an internal/online learning University website or used for the purpose ofmoderation (not to be used if there is to be public access to the work)At Griffith, the use of assessment exemplars by academic staff is encouraged to inform students’ understanding of the performance standards associated withlearning and achievement in the course. An assessment exemplar is an authentic example, actual sample or excerpt, of student work that has been annotated toillustrate the ways in which it demonstrates learning, achievement and quality in relation to the intended learning outcomes (including graduate outcomes) for thecourse. Assessment exemplars may be made available in a range of ways. In order to collect assessment exemplars students are asked to consent, on everyassessment item submitted, for their work, without disclosure of the contributor’s identity, to be used, and reproduced as an assessment exemplar for standard settingand moderation activities.I acknowledge that for the purpose of standard setting and moderation activities the examiner of this assessment item may wish to store, reproduce, annotate, andcommunicate my work to others, including future students, without disclosure of my identity.☒I consent to my Work, , without disclosure of my personal details, being stored, reproduced annotated and communicated within the University’s secure online learning environment.☒I do not consent to my Work, , being stored, reproduced annotated and communicated within the University’s secure online learning environment under any circumstances. Acknowledged by:Aruzhan JakanovaDate:18/04/2021(insert name here)Where the item is submitted electronically Clicking “I Agree” or “I do Not Agree” constitutes an electronic signature for the purpose of student consent.Extension Requests:Assessment Item Number:Due Date:Extension Granted: ☐Y ☐NAmended Due Date:Extension Approved by:Approval Date:Examiner’s Use Only:Tick Where Appropriate:Name:☐Submitted late without extension – returned to student to seek extension /special assessment.Mark Given:☐Suspected plagiarism: referred to the Course Convenor.Second Examiner:☐Returned to student to be resubmitted by:(if required) (date) for the following reasons: Mark Given:Examiner’s Comments:Griffith University collects, stores and uses personal information for administrative purposes only. The information collected is confidential and will not be disclosed to third parties without your consent, except to meet government, legal or other regulatory requirements. For further information consult the University’s Privacy Plan at http://www.griffith.edu.au/about-griffith/plans-publications/griffith-university-privacy-plan. Updated: February 2017
ContentsIntroduction................................................................................................................................21.Social Change Initiative Overview........................................................................................22.NSMC Benchmark Criteria Analysis.....................................................................................32.1 Clear Behavioural Goals.....................................................................................................32.2 Customer Orientation..........................................................................................................32.3 Insight..................................................................................................................................42.4 Competition.........................................................................................................................42.5 Segmentation.......................................................................................................................52.6 Methods Mix.......................................................................................................................53.Social Change Initiative Improvements.................................................................................6References..................................................................................................................................71
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