Role of ICT in Travel and Tourism Industry

Assessment

Table of Contents
INTRODUCTION ..........................................................................................................................3
COMPONENT 1..............................................................................................................................3
Critical evaluation of ideas, concepts, models, frameworks in ICTs for travel and tourism.....3
Critical analysis of the role of ICTs for the strategic development of tourism or hospitality
businesses....................................................................................................................................4
what is strategic creativity and strategic innovations and ICT tools/applications/systems in
travel and tourism or hospitality.................................................................................................5
Information technology systems and applications used in tourism or hospitality......................6
Critical assessment of the online presence of the organisation...................................................7
The ICT and online presence issues found at the organisation...................................................8
Recommendations for deploying the strategic technology solutions..........................................9
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Information and Communication Technology is the expanded version of the information
technology. This term is mainly referred to as the convergence of the telephone networks and
audiovisual with the computer network by a link system or the single cabling. UK is considered
as the largest ICT market in the world. The digital technology is part of the daily life of every
person which includes tablet, computer, mobile phones, emails, browsing the internet or making
a video call. The ICT plays a pivotal role in the tourism industry and the integration of the IXCT
in this industry is necessary for the success of the travel and tourism industry. The tourism
industry needs its target market which is grabbed by a single click after the emergence of the
digital technology (Antolini and Grassini., 2020). The ICT is playing a major role in
transforming the tourism sector globally. The organisation chosen for this report is Booking.com
which is an online travel agency. It is a global company which is headquartered in Amsterdam,
Netherlands. This report shall cover the evaluation of idea, model, concept and framework of
ICT for the travel industry, role of ICT for strategic development of this industry, concept of
strategic creativity and innovation and tools of ICT in the tourism industry. Further it will deal
with the IT system and applications which are used in tourism industry, online presence of
booking.com, ICT and online issues found in the company and at last the recommendations for
deploying the solutions for the strategic technology.
COMPONENT 1
Critical evaluation of ideas, concepts, models, frameworks in ICTs for travel and tourism.
ICT has revolutionised the world and and has impacted the economic and social
development of the country. The use of technology has become popular due to the ability of the
ICT to produce, provide and distribute the access of the information to the people. Tourism is
one such industry where the application of the ICT is found which provides long term benefits to
this industry and helps in enhancing the economy. The technology has played a major role in
shaping the travel and tourism industry. The wide use of ICT has transformed this industry
beyond recognition and has gained benefits tremendously. The idea behind the ICT for giving
shape to this industry lies in its practical approach where it works for the management of the
sustainable tourism development (Booyens., 2020). This approach helps in curbing the negative
impact of the tourism where the technology will help in making use of the destinations. Another

idea behind ICT for revolutionising the travel and tourism is that it want to reduce the role of the
travel agents so that customers can themselves search for their needs through a single click. ICT
works with an approach to shift this industry from the traditional tourism approach to the new
tourism industry where technology plays a major role in shaping the value chain of this industry.
It works to make the consumers adopt the new era where they can adapt new values, products
and lifestyle.
The ICT encourages business to customer application and has an application of the Use
Diffusion model which is considered as more appropriate for the consumer technologies. The
inherent complexities and nature of the evolution. This model is applied to conceptualise the
adaptation of the ICT in the tourism industry where the adopters are categorised in terms of their
variety of the use of ICT and the rate of the use of ICT (Chakraborty and Sengupta., 2019).
There are two dimensions of this model of which The variety of dimension focuses on different
application of the ICT which is being tried by the companies and the usage rate dimension sees
the extent to which it is being used by the firms.
Booking.com has taken advantage of ICT and revolutionised its business globally. The
company has flourished in this new era where ICT has taken a shift of tourism industry from
traditional tourism to the new tourism. The support of ICT has helped Booking.com to capture
the global market where it conduct its activities from business to customer application.
Critical analysis of the role of ICTs for the strategic development of tourism or hospitality
businesses
The ICT infrastructure is effective and of high speed. It is very crucial for the
development of this industry. The ICT has transformed the contemporary environment of the
business which has led to new information economy. It has played a major role in shaping this
tourism industry which involves firstly that the ICT allows to reach the global audience. For
instance, through ICT, Booking.com has got the opportunity to expand its market share where
people are able to reach globally through a single click. With the help of ICT, Booking.com will
not be able to take a high reach in the global market. It helps in communicating the information
directly to the customers (El-Gohary.,2016).
Another role involves that ICT assist in the marketing and distributing its ware for the
small businesses so that it can develop the small enterprises into the large one. Initially when
Booking.com was launched, it took the help of ICT in promoting its business and got positive