Tourism Case Study
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Added on 2020-01-07
Tourism Case Study
Added on 2020-01-07
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TABLE OF CONTENTSIntroduction .....................................................................................................................................3Literature review .............................................................................................................................5Case study .......................................................................................................................................9Future social media strategy .........................................................................................................12Discussion and Conclusion ...........................................................................................................13REFERENCES .............................................................................................................................142
INTRODUCTION A sound tourism industry is being seen as sign of nation's social development, evolutionas well as progression. Due to the influence of globalization greater number of people now adays are promoted towards purchasing touristic products in varied countries. Information andcommunication technologies has greater impact on all the industries and sectors. The interactiveintegration among the technology as well as tourism in the present era has resulted in bringingalteration in the particular sector (Buhalis and Jun, 2011). Several travel and tourism sectorbusinesses have made adoption of the new technologies of information that has offered newshape to the entire process of tourism service development, management, marketing and wholetourism. This has greater influence on the efficiency and effectiveness of travel and tourismbusiness. Such information and communication technology is considered as the integral part ofthe present tourism firms. Since the tourism is considered as the major industry in the present era many nation's arecompeting towards attracting the tourists by various means of communication and this hasbecome main driver of touristic sectors across the globe. E-tourism is referred to as the tourismtechnology that includes application of information technology. It has important role in travel,hospitality as well as tourism sector. In past times the travel technology was associated with justComputer Reservation system (CRS) applied in airline sector. But in the present era this is usedin much broader perspective within travel and hospitality industry. The concept of E-tourism can be referred to analyzing, designing, implementation of ITas well as e-commerce solution with travel and tourism sector. It acts as an aid in analyzing theparticular economic processes, customer relationship management as well as market structure. Inrelation with communication science, e-tourism can be considered as each application of ICT inboth hospitality and tourism that increase the customer experience and makes the travelcompanies operations much easy (Garcia, Sebastia and Onaindia, 2011). In the recent times e-tourism makes use of monitoring as well as management of travel operations, travel tracking aswell as flight tracking systems. E-tourism is comprised of varied procedures such as dynamic packaging that makesdelivery of effective and new options for the customers. In the present era GPS of smart phone isperforming as tour guide for the users. There is presence of several city audio guides that are3
present through which the traveler can visit the location and can gain more information regardingthe place and their languages. The several format of guidebook is comprised of audioguide,podguide, I-Tours etc. In this relation various nations have adopted biometric passport in relationwith travel technology that can increase visitors experience in positive manner (Schuckert, Liuand Law, 2015). Along with this, XML technologies can be utilized by the travel and tourismsector as it provides assistance to air reservation bookings and other merchandising functionswithin the procedure of booking. Within travel and tourism, role of internet is important in several aspects. Such firmsmakes utilization of the internet technology in an effective way for the sake of enhancing therevenue. They are making use of websites, online advertising, blogs, social media in order toconvince the targets market towards selecting location either for vacations or business events.For instance booking engines assist the users in making reservations and comparing the prices ofseveral travel and tourism firms (Smith, MacLeod and Robertson, 2010.). Such tool cut costs forthe travel firms through reducing the number of calls and affects the decision making oftravellers. In contrast to this through the assistance of computer system there is greateropportunity for the tourism business in establishing communication among the several branchesas well as locations that increases ease in streamlining the reservation as well as cross thepolicies of business. In addition to this it assist the organization in keeping all the personnel onthe similar page and increases ease in accessing the data for the sake of enhancing the experienceof guest, housekeeping procedure, preferences of guest, checking details regarding reservationfrom a particular system. For the purpose of attracting prospective tourists suitablecommunication strategies are required. As today an individual lives in digitalized world thus it isimportant for the tourism industry to depend on the information and communication technology.This is comprised of specifically internet as well as tools of international communication. Thesystem of online reservation is the greater impact of ICT on tourism and hospitality sector. In the present essay discussion is made on e-tourism. This is comprised of gainingknowledge regarding the significance of ICT in the firm (Usoro, Shoyelu and Kuofie, 2010). Inthis regard small size hospitality firm that is Brooklands in UK is considered. Brooklands hotel isbeing situated within South East of United Kingdom. The hotel was being opened in the year2010. It possess 103 employees who have average age of 26 years. The ratio of the female and4
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