Impact of Fast Food Consumption on Health in India
Added on 2023-01-11
30 Pages12347 Words51 Views
Data Science and Big DataDisease and DisordersNutrition and WellnessPublic and Global HealthHealthcare and ResearchLanguages and CulturePhilosophy
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ASSESSMENT
Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW................................................................................................................4
METHODOLOGY..........................................................................................................................7
DISCUSSION................................................................................................................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16
COMPONENT 2: PROJECT.........................................................................................................17
INTRODUCTION.........................................................................................................................17
Background...............................................................................................................................17
Literature Review......................................................................................................................18
Research Methodology.............................................................................................................20
Discussion.................................................................................................................................23
Time table for the proposed plan..............................................................................................26
Conclusion and recommendations............................................................................................26
Conclusion................................................................................................................................26
Recommendations.....................................................................................................................28
REFERENCES..............................................................................................................................29
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW................................................................................................................4
METHODOLOGY..........................................................................................................................7
DISCUSSION................................................................................................................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16
COMPONENT 2: PROJECT.........................................................................................................17
INTRODUCTION.........................................................................................................................17
Background...............................................................................................................................17
Literature Review......................................................................................................................18
Research Methodology.............................................................................................................20
Discussion.................................................................................................................................23
Time table for the proposed plan..............................................................................................26
Conclusion and recommendations............................................................................................26
Conclusion................................................................................................................................26
Recommendations.....................................................................................................................28
REFERENCES..............................................................................................................................29
INTRODUCTION
Background
In the modern and advance culture the more preference is given to the fast food by the
citizen of India. Not only in India, the fast food consumption trend is increasing all over the
globe as well and this is not much good for the health of the people. The fast food is referred to
as the easy processed food which is served as a snack at the bar and the restaurant and in hotels
as a quick meal for the consumer or to take it away after packing it. These foods are reasonably
priced and being prepared by the hotel staff and the consumer just has to pay money for it and
can consumer it any time. This system is very popular all over the globe and in India also this is
gaining too much popularity. In India there is variety of cultures and every culture has its own
type of dishes in the fast food and also India is very rich in variety of food options being
available in the Indian food market.
In the current highly competitive and modern world the people of India are trying to
imitate the foreign culture and because of this the more preference is being given to the fast food
trend. This is majorly because of the reason that in the foreign culture most of the people are
working and they not have much time to cook food at home and because of this they prefer the
fast food and other packed food. Thus, due to this reason the concept of fact food consumption is
increasing as well in India. The present research will outline the different trends going on in the
fast food consumption of the Indian people and why they like the fast food rather than the home
cooked food.
Aim and objectives
“To assess the impact of the consumption of fast food on the health of an individual. A study
based on India.”
Objectives
To articulate the concept of fast food consumption.
To understand the trends within the consumption of the fast food in India.
To examine the negative aspect of consuming the fast food over the health of the people
of India.
Research question
1. What is the concept of fast food consumption?
2. What are the trends in the consumption of the fast food among the Indians?
Background
In the modern and advance culture the more preference is given to the fast food by the
citizen of India. Not only in India, the fast food consumption trend is increasing all over the
globe as well and this is not much good for the health of the people. The fast food is referred to
as the easy processed food which is served as a snack at the bar and the restaurant and in hotels
as a quick meal for the consumer or to take it away after packing it. These foods are reasonably
priced and being prepared by the hotel staff and the consumer just has to pay money for it and
can consumer it any time. This system is very popular all over the globe and in India also this is
gaining too much popularity. In India there is variety of cultures and every culture has its own
type of dishes in the fast food and also India is very rich in variety of food options being
available in the Indian food market.
In the current highly competitive and modern world the people of India are trying to
imitate the foreign culture and because of this the more preference is being given to the fast food
trend. This is majorly because of the reason that in the foreign culture most of the people are
working and they not have much time to cook food at home and because of this they prefer the
fast food and other packed food. Thus, due to this reason the concept of fact food consumption is
increasing as well in India. The present research will outline the different trends going on in the
fast food consumption of the Indian people and why they like the fast food rather than the home
cooked food.
Aim and objectives
“To assess the impact of the consumption of fast food on the health of an individual. A study
based on India.”
Objectives
To articulate the concept of fast food consumption.
To understand the trends within the consumption of the fast food in India.
To examine the negative aspect of consuming the fast food over the health of the people
of India.
Research question
1. What is the concept of fast food consumption?
2. What are the trends in the consumption of the fast food among the Indians?
3. What are the major negative aspects of the consumption of the fast food on the health of
the Indian people?
Rationale
The major reason behind the selection of the topic that is fast food consumption is that
this is the latest trend and it is essential for the country to know that where the trend in the fast
food consumption going on. This is majorly because of the fact that in India this is the emerging
trend and it is very essential for the researcher to analyse that whether the country is having
positive impact of the fast food consumption or not. Also, in addition to this the other major
reason for the selection of the research topic of fast food consumption in India is the personal
and academic interest of the researcher themselves. This is due to the reason that the researcher
themselves want to know about the recent trends in the fast food consumption going on in the
Indian economy.
Significance
This research over the consumption of the fast food in the Indian market is that this study
will assist the people in gathering knowledge relating to the consuming of fast food in the Indian
market. This is of significance to the people who researching to the same or the related topic and
this is majorly because of the reason that when the researcher will find the existing study then
this will assist the company in managing the thing in the similar manner. Thus, this will help the
researcher as the basis of conducting the other study on different place as well.
LITERATURE REVIEW
Theme 1: Concept of fast food consumption.
As per the views of Sudhagar (2017) the fast food consumption if defined as the
consuming of the food which is made in the hotel and restaurants and other public place as well.
The consuming of the fast food is the recent concept which is relating to the people in India and
majorly among the young mass of the country. This is majorly because of the reason that the
young mass of the youth is attracted towards the foreign culture to a great extent. This is majorly
because of the reason that when the people live in the global world they tend to get attracted with
the foreign culture and the trends and consumption pattern going ion other more developed
company. In the similar manner India is a developing country and the resident of India also gets
attracted with the working and the eating patterns and the lifestyle of the people in the foreign
countries. This is majorly because of the reason that the Indian people have the mentality of
the Indian people?
Rationale
The major reason behind the selection of the topic that is fast food consumption is that
this is the latest trend and it is essential for the country to know that where the trend in the fast
food consumption going on. This is majorly because of the fact that in India this is the emerging
trend and it is very essential for the researcher to analyse that whether the country is having
positive impact of the fast food consumption or not. Also, in addition to this the other major
reason for the selection of the research topic of fast food consumption in India is the personal
and academic interest of the researcher themselves. This is due to the reason that the researcher
themselves want to know about the recent trends in the fast food consumption going on in the
Indian economy.
Significance
This research over the consumption of the fast food in the Indian market is that this study
will assist the people in gathering knowledge relating to the consuming of fast food in the Indian
market. This is of significance to the people who researching to the same or the related topic and
this is majorly because of the reason that when the researcher will find the existing study then
this will assist the company in managing the thing in the similar manner. Thus, this will help the
researcher as the basis of conducting the other study on different place as well.
LITERATURE REVIEW
Theme 1: Concept of fast food consumption.
As per the views of Sudhagar (2017) the fast food consumption if defined as the
consuming of the food which is made in the hotel and restaurants and other public place as well.
The consuming of the fast food is the recent concept which is relating to the people in India and
majorly among the young mass of the country. This is majorly because of the reason that the
young mass of the youth is attracted towards the foreign culture to a great extent. This is majorly
because of the reason that when the people live in the global world they tend to get attracted with
the foreign culture and the trends and consumption pattern going ion other more developed
company. In the similar manner India is a developing country and the resident of India also gets
attracted with the working and the eating patterns and the lifestyle of the people in the foreign
countries. This is majorly because of the reason that the Indian people have the mentality of
imitating more developed people to a great extent. Due to this the Indians imitate the eating
habits as well of the people living in the developed countries.
In the views of Khongrangjem and et.al (2018) the concept of fast food consumption is
very new and becoming common among the Indians. This is majorly pertaining to the fact that
the Indians get attracted towards the other trends very easily and this has a great impact over the
living pattern of the people as well. This is majorly because of the reason that when the people
see other people using the new thing then they also gets attracted towards the use of that same
thing. In the similar manner the Indians saw the foreign people using the concept of fast food and
this attracted the people of India as well to use the concept of fast food consumption.
Theme 2: Recent trends going on in the fast food consumption in Indian markets.
In the thinking of Keshari and Mishra (2016) the major trend going on in the
consumption of fast food in the Indian economy is among the young mass of the country. This is
majorly because of the reason that when the younger people look at the other people and if they
find some interesting thing then they gets attracted towards it and wants to use the same thing.
For instance, if a person goes in a restaurant then many a time the person orders the same dish
which the other person on the next table is having. This is majorly because of the reason that
when we see the thing being eaten by the other person, then the person tends to think that the
thing is very famous and is in trend and the person orders the same thing. Even the person is not
having the knowledge relating to the dish but as they have seen it on the other table next to them
so they orders the dish without thinking much.
Janssen and et.al (2018) states that with this incident it is evident that the people try to
imitate what is happening next to them. Thus, this illustrate that what the person sees the other
they also try to imitate the other people and this makes the people more prone to work in
accordance with the latest trend going on in the market. In addition to this the major trend is the
popularity of the fast food among the people. This is majorly because of the reason that the
people lives in a global world and the world full of technology which connects the whole world
with just a click of button. Also, the use of the social media is a latest trend in the use and
consumption of the fast food among the Indians. This is majorly because of the reason that if
anything is trending over the social media then the person is very much attracted towards the use
of that thing or the dish only. Thus, the social media marketing of the restaurant and the hotels is
habits as well of the people living in the developed countries.
In the views of Khongrangjem and et.al (2018) the concept of fast food consumption is
very new and becoming common among the Indians. This is majorly pertaining to the fact that
the Indians get attracted towards the other trends very easily and this has a great impact over the
living pattern of the people as well. This is majorly because of the reason that when the people
see other people using the new thing then they also gets attracted towards the use of that same
thing. In the similar manner the Indians saw the foreign people using the concept of fast food and
this attracted the people of India as well to use the concept of fast food consumption.
Theme 2: Recent trends going on in the fast food consumption in Indian markets.
In the thinking of Keshari and Mishra (2016) the major trend going on in the
consumption of fast food in the Indian economy is among the young mass of the country. This is
majorly because of the reason that when the younger people look at the other people and if they
find some interesting thing then they gets attracted towards it and wants to use the same thing.
For instance, if a person goes in a restaurant then many a time the person orders the same dish
which the other person on the next table is having. This is majorly because of the reason that
when we see the thing being eaten by the other person, then the person tends to think that the
thing is very famous and is in trend and the person orders the same thing. Even the person is not
having the knowledge relating to the dish but as they have seen it on the other table next to them
so they orders the dish without thinking much.
Janssen and et.al (2018) states that with this incident it is evident that the people try to
imitate what is happening next to them. Thus, this illustrate that what the person sees the other
they also try to imitate the other people and this makes the people more prone to work in
accordance with the latest trend going on in the market. In addition to this the major trend is the
popularity of the fast food among the people. This is majorly because of the reason that the
people lives in a global world and the world full of technology which connects the whole world
with just a click of button. Also, the use of the social media is a latest trend in the use and
consumption of the fast food among the Indians. This is majorly because of the reason that if
anything is trending over the social media then the person is very much attracted towards the use
of that thing or the dish only. Thus, the social media marketing of the restaurant and the hotels is
also a great trend in attracting the consumer towards the consumption of the fast food to a great
level.
On the other side Rathi, Riddell and Worsley (2017) argues that the major trend in the
increasing trend of the fast food is that in the recent highly developed era the most of family
structure is of nuclear family where there are only parents and child. Thus, because of this reason
that people are not wishing to cook food and they prefer to go out and have the fast food and
other junk food and this increases the consumption level of the fast food. The another major
reason behind this is that in most of the nuclear families both the parents are working and to save
the time most of the people prefer to go out for the food in the evening and because of this the
consumption of the fast food has increased.
Theme 3: Negative aspect relating to the consumption of the fast food on the health of Indian
population.
On the analysis of the different secondary sources Mohammadbeigi and et.al (2018)
states that the excess of fast food consumption is bad for the health of the person living in India.
This is majorly because of the reason that the excess of the fast food is dangerous for the health
of the people. This is majorly because of the reason that when the people eat fast and junk food
then it might be possible that the quality of the food is not good and this affects the health and
the stability of the person. This is necessary for the person to have proper consumption of the fast
food and that to in limit only. This is essential as excess of fast food consumption mainly result
in obesity of the person. This is pertaining to the fact that when the person eats too much of fast
food then the ingredients in the food is not good and this results in obesity among the people who
consume the fast food in too much excess.
On the other side Gupta, Kapil and Singh (2018) criticizes that the major negative impact
is that too much use of fast food reduces the nutrients in the body and the other necessary things
and proteins within the body. This has a great impact over the working of the company and this
majorly decreases the working capacity of the person. Thus, this will reduce the working
efficiency of the person and the ability of the person to work and the bones of the person will
also become weak as the fast food does not have the required amount of the necessary
ingredients and the nutrients which need to be presented in the body for the healthy lifestyle of
the person. Also, in addition to this the lack of the essential energy, nutrients and other thing will
result in the decrease in the mental health of the person as well. This is majorly because of the
level.
On the other side Rathi, Riddell and Worsley (2017) argues that the major trend in the
increasing trend of the fast food is that in the recent highly developed era the most of family
structure is of nuclear family where there are only parents and child. Thus, because of this reason
that people are not wishing to cook food and they prefer to go out and have the fast food and
other junk food and this increases the consumption level of the fast food. The another major
reason behind this is that in most of the nuclear families both the parents are working and to save
the time most of the people prefer to go out for the food in the evening and because of this the
consumption of the fast food has increased.
Theme 3: Negative aspect relating to the consumption of the fast food on the health of Indian
population.
On the analysis of the different secondary sources Mohammadbeigi and et.al (2018)
states that the excess of fast food consumption is bad for the health of the person living in India.
This is majorly because of the reason that the excess of the fast food is dangerous for the health
of the people. This is majorly because of the reason that when the people eat fast and junk food
then it might be possible that the quality of the food is not good and this affects the health and
the stability of the person. This is necessary for the person to have proper consumption of the fast
food and that to in limit only. This is essential as excess of fast food consumption mainly result
in obesity of the person. This is pertaining to the fact that when the person eats too much of fast
food then the ingredients in the food is not good and this results in obesity among the people who
consume the fast food in too much excess.
On the other side Gupta, Kapil and Singh (2018) criticizes that the major negative impact
is that too much use of fast food reduces the nutrients in the body and the other necessary things
and proteins within the body. This has a great impact over the working of the company and this
majorly decreases the working capacity of the person. Thus, this will reduce the working
efficiency of the person and the ability of the person to work and the bones of the person will
also become weak as the fast food does not have the required amount of the necessary
ingredients and the nutrients which need to be presented in the body for the healthy lifestyle of
the person. Also, in addition to this the lack of the essential energy, nutrients and other thing will
result in the decrease in the mental health of the person as well. This is majorly because of the
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