Impact of Fast Food Consumption on Health in India

This research aims to assess the impact of fast food consumption on the health of individuals in India. It examines the concept of fast food consumption, trends in India, and the negative effects on health. The study is based on qualitative research and follows an inductive approach.

ASSESSMENT

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW................................................................................................................4
METHODOLOGY..........................................................................................................................7
DISCUSSION................................................................................................................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16
COMPONENT 2: PROJECT.........................................................................................................17
INTRODUCTION.........................................................................................................................17
Background...............................................................................................................................17
Literature Review......................................................................................................................18
Research Methodology.............................................................................................................20
Discussion.................................................................................................................................23
Time table for the proposed plan..............................................................................................26
Conclusion and recommendations............................................................................................26
Conclusion................................................................................................................................26
Recommendations.....................................................................................................................28
REFERENCES..............................................................................................................................29

INTRODUCTION
Background
In the modern and advance culture the more preference is given to the fast food by the
citizen of India. Not only in India, the fast food consumption trend is increasing all over the
globe as well and this is not much good for the health of the people. The fast food is referred to
as the easy processed food which is served as a snack at the bar and the restaurant and in hotels
as a quick meal for the consumer or to take it away after packing it. These foods are reasonably
priced and being prepared by the hotel staff and the consumer just has to pay money for it and
can consumer it any time. This system is very popular all over the globe and in India also this is
gaining too much popularity. In India there is variety of cultures and every culture has its own
type of dishes in the fast food and also India is very rich in variety of food options being
available in the Indian food market.
In the current highly competitive and modern world the people of India are trying to
imitate the foreign culture and because of this the more preference is being given to the fast food
trend. This is majorly because of the reason that in the foreign culture most of the people are
working and they not have much time to cook food at home and because of this they prefer the
fast food and other packed food. Thus, due to this reason the concept of fact food consumption is
increasing as well in India. The present research will outline the different trends going on in the
fast food consumption of the Indian people and why they like the fast food rather than the home
cooked food.
Aim and objectives
“To assess the impact of the consumption of fast food on the health of an individual. A study
based on India.”
Objectives
 To articulate the concept of fast food consumption.
 To understand the trends within the consumption of the fast food in India.
 To examine the negative aspect of consuming the fast food over the health of the people
of India.
Research question
1. What is the concept of fast food consumption?
2. What are the trends in the consumption of the fast food among the Indians?

3. What are the major negative aspects of the consumption of the fast food on the health of
the Indian people?
Rationale
The major reason behind the selection of the topic that is fast food consumption is that
this is the latest trend and it is essential for the country to know that where the trend in the fast
food consumption going on. This is majorly because of the fact that in India this is the emerging
trend and it is very essential for the researcher to analyse that whether the country is having
positive impact of the fast food consumption or not. Also, in addition to this the other major
reason for the selection of the research topic of fast food consumption in India is the personal
and academic interest of the researcher themselves. This is due to the reason that the researcher
themselves want to know about the recent trends in the fast food consumption going on in the
Indian economy.
Significance
This research over the consumption of the fast food in the Indian market is that this study
will assist the people in gathering knowledge relating to the consuming of fast food in the Indian
market. This is of significance to the people who researching to the same or the related topic and
this is majorly because of the reason that when the researcher will find the existing study then
this will assist the company in managing the thing in the similar manner. Thus, this will help the
researcher as the basis of conducting the other study on different place as well.
LITERATURE REVIEW
Theme 1: Concept of fast food consumption.
As per the views of Sudhagar (2017) the fast food consumption if defined as the
consuming of the food which is made in the hotel and restaurants and other public place as well.
The consuming of the fast food is the recent concept which is relating to the people in India and
majorly among the young mass of the country. This is majorly because of the reason that the
young mass of the youth is attracted towards the foreign culture to a great extent. This is majorly
because of the reason that when the people live in the global world they tend to get attracted with
the foreign culture and the trends and consumption pattern going ion other more developed
company. In the similar manner India is a developing country and the resident of India also gets
attracted with the working and the eating patterns and the lifestyle of the people in the foreign
countries. This is majorly because of the reason that the Indian people have the mentality of

imitating more developed people to a great extent. Due to this the Indians imitate the eating
habits as well of the people living in the developed countries.
In the views of Khongrangjem and et.al (2018) the concept of fast food consumption is
very new and becoming common among the Indians. This is majorly pertaining to the fact that
the Indians get attracted towards the other trends very easily and this has a great impact over the
living pattern of the people as well. This is majorly because of the reason that when the people
see other people using the new thing then they also gets attracted towards the use of that same
thing. In the similar manner the Indians saw the foreign people using the concept of fast food and
this attracted the people of India as well to use the concept of fast food consumption.
Theme 2: Recent trends going on in the fast food consumption in Indian markets.
In the thinking of Keshari and Mishra (2016) the major trend going on in the
consumption of fast food in the Indian economy is among the young mass of the country. This is
majorly because of the reason that when the younger people look at the other people and if they
find some interesting thing then they gets attracted towards it and wants to use the same thing.
For instance, if a person goes in a restaurant then many a time the person orders the same dish
which the other person on the next table is having. This is majorly because of the reason that
when we see the thing being eaten by the other person, then the person tends to think that the
thing is very famous and is in trend and the person orders the same thing. Even the person is not
having the knowledge relating to the dish but as they have seen it on the other table next to them
so they orders the dish without thinking much.
Janssen and et.al (2018) states that with this incident it is evident that the people try to
imitate what is happening next to them. Thus, this illustrate that what the person sees the other
they also try to imitate the other people and this makes the people more prone to work in
accordance with the latest trend going on in the market. In addition to this the major trend is the
popularity of the fast food among the people. This is majorly because of the reason that the
people lives in a global world and the world full of technology which connects the whole world
with just a click of button. Also, the use of the social media is a latest trend in the use and
consumption of the fast food among the Indians. This is majorly because of the reason that if
anything is trending over the social media then the person is very much attracted towards the use
of that thing or the dish only. Thus, the social media marketing of the restaurant and the hotels is

also a great trend in attracting the consumer towards the consumption of the fast food to a great
level.
On the other side Rathi, Riddell and Worsley (2017) argues that the major trend in the
increasing trend of the fast food is that in the recent highly developed era the most of family
structure is of nuclear family where there are only parents and child. Thus, because of this reason
that people are not wishing to cook food and they prefer to go out and have the fast food and
other junk food and this increases the consumption level of the fast food. The another major
reason behind this is that in most of the nuclear families both the parents are working and to save
the time most of the people prefer to go out for the food in the evening and because of this the
consumption of the fast food has increased.
Theme 3: Negative aspect relating to the consumption of the fast food on the health of Indian
population.
On the analysis of the different secondary sources Mohammadbeigi and et.al (2018)
states that the excess of fast food consumption is bad for the health of the person living in India.
This is majorly because of the reason that the excess of the fast food is dangerous for the health
of the people. This is majorly because of the reason that when the people eat fast and junk food
then it might be possible that the quality of the food is not good and this affects the health and
the stability of the person. This is necessary for the person to have proper consumption of the fast
food and that to in limit only. This is essential as excess of fast food consumption mainly result
in obesity of the person. This is pertaining to the fact that when the person eats too much of fast
food then the ingredients in the food is not good and this results in obesity among the people who
consume the fast food in too much excess.
On the other side Gupta, Kapil and Singh (2018) criticizes that the major negative impact
is that too much use of fast food reduces the nutrients in the body and the other necessary things
and proteins within the body. This has a great impact over the working of the company and this
majorly decreases the working capacity of the person. Thus, this will reduce the working
efficiency of the person and the ability of the person to work and the bones of the person will
also become weak as the fast food does not have the required amount of the necessary
ingredients and the nutrients which need to be presented in the body for the healthy lifestyle of
the person. Also, in addition to this the lack of the essential energy, nutrients and other thing will
result in the decrease in the mental health of the person as well. This is majorly because of the

reason that if the necessary nutrients will not be present in the body then all the load and stress
will be on the brain of the person only. Thus, this will have a great impact over the working of
the mind of the person.
In addition to this Maheswari (2018) articulates that this more consumption of the fast
food among the people will increase the chances of the person in getting affected with the
diseases and this will affect the health of the person to a great extent. Thus, it is essential for the
person to limit the use and consumption of the fast food as this will directly impact the intestines
of the body. This is majorly because of the fact that the ingredients of the fast food are not much
good and because of this the major impact of consuming the fast food is over the digestive
system only. This is majorly because of the reason that the fast food includes the harder
ingredients which are tough to digest and because of this the major impact of this is on the
digestive system of the body and in turn this affects the whole body to a great extent.
METHODOLOGY
Research type- this is the most essential thing to be decided as the type of research is the
process through which the whole research is carried on. This is majorly of two different kinds
that is qualitative and quantitative type of research. The selection of the type of research in
advance is necessary as this will provide a guideline to the researcher as in which direction they
have to work. The qualitative research is the one which deals with the analysis of the attributes
relating to the topic of the research and on other side the quantitative research is the one which
includes consideration of numeric data and facts and figures for the consumption of the work.
For the current study the researcher has made use of the qualitative research as they want to
develop an insight relating to the basics of fast food consumption in India.
Approach of research- this is defined as the assumptions on which the whole research is
based. This is essential for the researcher to decide that with help of which approach the research
will be completed either inductive or deductive. The inductive is the one which includes making
of the aim and objective relating to the research topic, whereas the deductive is related to the
forming of hypothesis and its testing. For the purpose of completion of the research the
researcher has made use of the inductive approach and this is due to the reason that when the aim
and objective are formulated then the whole research is easy to be conducted and reach to some
of the conclusion.

Philosophy of research- the philosophy is defined as anything or the belief and the values
which underlies beneath the happening of any of the activity or event. Behind the selection of the
various methods of the research there is some or the other principles and the beliefs which are
necessary to be understood. The philosophy for the research is of two types that is interpretivism
and positivism. The interpretivism is the philosophy which includes the integration of the human
interest within the study and this makes the study more effective and efficient. On the contrary
the positivism is the philosophy which includes the study and analysis of the factual information
which is related to the research topic. For the completion of the present research on the fast food
consumption is the interpretivism and this is majorly because of the reason that this will build up
the interest of the people in the research.
Collection of research data- the data is the most essential aspect of the research as the
whole research is based over the data of the research. Thus, for this it is essential for the
researcher to collect all the relevant and reliable data so that the research gets successful. The
data can be collected from a variety of sources and the major source is the primary data source
and the secondary data source. The primary source is the one from which the information is
being collected for the first time and this can be collected with help of observation, survey
questionnaire and many other sources. On the other side the secondary source is the one which
includes the analysis and collection of data from the published sources like books, articles,
journals and other published data. For the completion of the present research the use of the
secondary source is preferred as this will assist the researcher in getting more valid and reliable
data which will assist in more good and effective research.
Analysis of the collected data- after the collection of the data the next major stage in the
research completion is the analysis of the data. This is essential because of the reason that if the
collected data will not be analysed then it is of no use and it will have no meaning in the
research. Thus, for this the analysis of the data is very crucial and necessary for the success of
the research. For the analysis of the data in the present research the use of thematic analysis was
made wherein the themes has been created and then the published data that is various types of
books, articles and journals and other type of other published sources of data. This is the most
better and clear type of analysis method as this will assist the researcher in getting more clear
and effective data relating to the fast food consumption patterns of Indians. The major benefit of

using this source of data is that this data has already being used in some of the other researcher
earlier and this will be more reliable and relevant and valid for the current research as well.
Ethical consideration- this is the most essential thing for the research to be completed in
effective manner as this will make sure that the research is completed in the ethical manner. This
is the most important thing for the successful completion of the research. The first and foremost
thing for ensuring the research to be completed in ethical manner is to get the research approval
and ethical approval form signed by the respondent. This is majorly because of the reason that in
the research the use of personal information being provided by the respondent is being used in
the research as well. In the present case the use of secondary information and data source is
being used and for this the most important ethical consideration is the use of the authentic and
reliable data relating to the research topic and the data must be used in proper manner. Thus, for
this the most important thing is the use of good and reliable sources of data for the secondary
information to be used relating to the research topic that is fast food consumption relating to the
Indian people.
Research limitation- this is also an essential part of the research as with everything there
are both the positive and negative side attached with the use of the thing. In the similar manner
the research also includes both the positive and the negative aspect relating to the research. The
major limitation of the research is that the budget of the research. This is the limitation as the
finance or the money is the most essential aspect through which the research needs to be
completed and this is very limited with the researcher. The money is the thing which is necessary
for the successful completion of the research and for this the most essential thing is proper
allocation of the money to all activities of research. Thus, with help of the proper allocation of
the money the researcher was able to manage the working and completion of the research in
successful manner. In addition to this another major limitation for the researcher was the time as
the time allocated to the research completion was very low. Thus, for this the researcher
managed the working of the research in effective and proper manner.
Gantt chart
Task Mode Task Name Duration Start Finish Predecessors
Auto
Schedule
d
topic selection 4 days Mon 8/3/20 Thu 8/6/20
Auto
Schedule
reviewing the different
sources of literature
8 days Fri 8/7/20 Tue 8/18/20 1

d
Auto
Schedule
d
listing the various
methods of research 5 days Wed 8/19/20 Tue 8/25/20 2
Auto
Schedule
d
formulation of
questionnaire 6 days Wed 8/26/20 Wed 9/2/20 3
Auto
Schedule
d
providing questionnaire to
respondent 7 days Thu 9/3/20 Fri 9/11/20 2,4
Auto
Schedule
d
collecting the data 4 days Mon 9/14/20 Thu 9/17/20 5
Auto
Schedule
d
data interpretation 15 days Fri 9/18/20 Thu 10/8/20 6
Auto
Schedule
d
conclusion and then
recommending changes 5 days Fri 10/9/20 Thu 10/15/20 7
Auto
Schedule
d
formatting the data 3 days Fri 10/16/20 Tue 10/20/20 8
Auto
Schedule
d
taking feedback 3 days Wed 10/21/20 Fri 10/23/20 9
Auto
Schedule
d
doing the changes in
accordance with the
feedback
6 days Mon 10/26/20 Mon 11/2/20 10
Auto
Schedule
d
final submission of
research 1 day Tue 11/3/20 Tue 11/3/20 11

DISCUSSION
Theme 1- Concept of fast food consumption
With the analysis of the data it is essential for the people to understand that the fast food
consumption in India is increasing with the help of the globalization. The main reason
underlying this statement is that when the people see the global market and the trends going in
the global market then the people are more attracted towards the use and consumption of those
trends. With the whole of the secondary study it was seen that it is essential for the researcher to
make the effective use of all the different types of articles, books and other publications which
are essential effective study of the concept of the fast food consumption of the Indians. With the
analysis of the whole universe it was seen that the use of the fast food is being addicted among

the Indians by seeing the various trends and patterns of consumption in the foreign market and
the trends going on in the market of foreign countries and with this the research will not take
place in the effective manner. Along with this some of the authors are relating to the view that
fast food consumption of fast food in limit will not have much impact over the working of the
company. This is majorly because of the reason that when the company will make sure that
whether the fast food consumption is the use of the fast food for the families which assist then to
take care in the good and effective manner.
Theme 2- Trends among the Indians relating to the fast food consumption
Also, as per the views of various types of authors it is very essential for the researcher to have a
look at the various different types of trends which is undergoing in the consumption of the fast
food. This is majorly because of the reason that the researcher makes use of anything in the
evening and morning itself. This creates a negative impact over the consumption pattern of the
Indians. This is majorly because of the reason that when the people will consume the Indian food
the when she came out and this is no one in the neighbourhood. Also in addition to this the most
effective thing for this the analysing the pattern of the Indians as to how much they will have to
take into consideration the latest techniques of the people living in the other countries. This is
essential because of the reason that when the researcher will first analyse the need and the trends
among the consumer of the fast food and then analyse that whether the people are using the same
method of fast food as per the use of other foreign people or it is still using the same Indian
products only. The first and foremost trends as suggested by the most of the authors and scholars
are among the young mass of the company. This is majorly because of the reason that when the
habit is being used in the research or the study which is being applied in the same manner as the
private student doing and consuming the whole of the research in successful manner.
In the other side another major type of trend among the starters and men it is very low class
English and do not have watt of selling the goods and services of the company. This is majorly
because of the reason that when the person attached the fast food consumption and due to this the
most important thing is the use and consumptions of the use of fast food and the people are
copying it to a great extent. In addition to this the use of the marriage of engagement and the
wedding of her died. Thus, this calls Salmon Khan to enter in my territory and because of this it
is evident that the t is Onida on the other side includes some of the authors and ir is required to
manage the sales of the company so that the use fast food consumption is necessary.

Theme 3- Negative impact of the fast food over the health of the Indians
With the help of the above discussion and the above fact and figures it is clear that the Krishna
dhupiya is not present there. Thus, for this the most essential thing that is the management of the
whole guest is not tackled in proper electronic format. Thus, this is the most essential thing for
the impact of the working of the company and the sugar level of the company if ay thing happens
then you also bring in together the different types of food. With the analysis of the above data
and facts and figures it is clear that the major negative impact of the excess consumption of the
fast food is the obesity. This is majorly because of the reason that if the company will not have
other food then the company will not be able to manage the health of the company. The obesity
is very high and for this the most essential thing is the use of the some excising and the
consumption of the fast food. This is majorly because of the reason that when the use of the fast
food consumption is extremely popular and evens the consumer carries the different types of
material and this will assist the company in managing the trends going on in the fast food
industry. Thus in addition to this another major type of trend is the ones which includes the
transferring the shares from account to another person. Another major trend going in within the
market is the use of the charts tables, graphs and other different types of data for the illustration
of the fact, this is the most essential thing for the effective analysis of the trends among the fast
food consumption within the Indian market.
Theme 4- Recommending ways of reducing the consumption of the fast food among the
Indians
From the above whole discussion it is clear for the people to be safe and secure it is very
essential for the company to make use of the excess amount of the fat within the fast food. This
is necessary to be removed as this strategy includes the use of the various strategies which will
reduce the working efficient of the company. With the different types of opportunities it is will
be seen that they will study the effective ways of reducing the fast food consumption. With the
analysis of the different types of books and the articles it was seen that the most common type of
recommendation for reducing the high fast food consumption is to promote less relating to the
consumer. This is majorly because of the reason that when the fast food consumption will be
banned again and this will reduce the variety of the different types of advertisement will not be
shown to the companies and the consumer. The packing of the company is being done in the
effective and efficient manner (Solomon, 2016).

CONCLUSION
With the above whole study it was clear that the with the help of the study it is clear that the
majority of the fast food companies and the restaurants are delay and this is up to the
consumption level of the child. The goods and toys are the product and services which are very
helpful in the child living in the society. Thus, for this is essential for the company is that the fast
food must be controlled and for this it is essential for the effective use and consumption of the
fast food. It was seen that the major negative impact over the working efficiency of the company.
The most important this is the use of good pattern and design for the consumption of the total.
With the help of the above study it is clear that the night has arrived and no work of the company
has been tooted and this is essential for the company and the people of India not to take and
consumer much of the participant.
With the help of the study it was also seen that the use of the various research things and
the requirements of the research are necessary. This is majorly because of the reason that is the
chain of the motor cycle is not completed then they can be purchase the new machine. Thus, in
the present report the madhav and the other team members were very help- phool and also in
addition to this the use of the aim and objective and its framing was the most important task in
the whole research. This is basically because of the reason that when the bravo made the use of
the hart het correctly use the framing of the effective aim and objective.
This is the most important thing as the whole study is directed on the aim and objectives
only. This s majorly because of the reason that when the aim and objective are correct then the
whole study is good and successful. In addition to another major important type of research
article that is the research methodology. This research method is defined as the methods which
are being used in by the researcher in completing the research in successful manner. This is the
most important thing for this the company as the research methods guided that what method are
being used by the researcher in getting knowledge relating to the schools.
Further for the use of the data collection it was seen that the place of dadi was not n the
vase of the angel. Thus, if the child lives and if share grows up to a gig girl then they will earn
their own leaving and in that technique that the maids of that company are for more than two
periods. In the end it can be concluded that the use of all the practices are necessary ad because
of this the tent will be use and the remaining of the people were in their home and on offices as
well.

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COMPONENT 2: PROJECT
Topic: “fast food consumption upon individual’s health”
INTRODUCTION
Fast Food culture is one of the fast developing cultures in entire world. It is describe as a
quickly prepared and reasonably price and readily available alternative of home cooked food. In
every country, because of changing youngsters lifestyle, most of the people also start consuming
thee fast food because it is easy to make and consume. In the same way, the current study will
shed a light upon negative impact of fast food consumption upon the people’s health. For the
current study, researcher uses quantitative research study in which different respondents are
selected in order to determine their views related to topic so that it will help to meet the define
aim and objectives. Further, the current study will also help to examine the trend of fast food in
India and as there are many factors which influenced the Indian Culture and its living standards
and that is why, it lead to promote fast food culture in entire world. Through data analysis, the
study will also discuss the findings and helps to answer the research questions as well.
Background
The concept of fast food is prevailing from last many years in entire world. As in India
the taste and flavors of food preparation keep changing from one state to another. Such that in
early age, mostly people prefer to home cooked food but after the urbanization, the entire
scenario changes. The sudden change in people lifestyle also added to consume fast food instead
of home cooked food. That is why, Indian fast food industry is widening day by day but it also
has many drawbacks, one of them is negative impact upon the health of people (Majabadi and
et.al., 2016). Hence, fast food culture is continuously rising trend among the youngsters whether
they belong to middle class people or lower middle class people. Moreover, consumption of fast
food has become a global phenomenon and India’s fast food industry is also expanding at the
rate of 40% in every year.
So, the great taste and attractive appearance along with best advertising plays a major
role in order to attract the people towards them. But on the other side, current world’s adaptation
to a system of consumption of fast food has resulted in variety of adverse effects on health. In
the same way, current study also shows how the trend of consumption of homemade food change

towards a fast food among people. Also the study will also present the negative impact of fast
food consumption upon the health.
Aim: The aim of this study is To determine the impact of fast food consumption upon
individual’s health : A study on India”
Objectives
 To ascertain the trend of fast food consumption in India
 To explain all negative impact of consuming fast food upon people’s health.
Research questions:
 What is the latest trend of fast food consumption ?
 What the several adverse effect of fast food consumption upon the health of people?
Rationale
The reason for choosing this topic is such that it will help to determine the current trend
in India and how its affect the overall lifestyle and health of Indian people. So, study on this
particular topic will help to increase existing knowledge which will further assist in future life.
Also, another reason to study on this particular topic is such that researcher have their own
interest to study on this particular topic so that they will also come to know the adverse impact of
fast food consumption upon human health. Further, another reason is such that may be
University assign to study on this topic and that is why, researcher have to study and answer the
research questions as well.
Literature Review
Theme 1: Current trend of fast food consumption in India
According to Mahmoodabad, Asadpoor and Lotfabad (2019) Southern California is the
first one who conceive the fast food industry and then the trends follows in other country as well.
Such that it becomes a regular diet of all the people whose age is in between 14- 21. In the same
way, India is also seen a massive rise in the consumption of a fast food from the last many years.
Therefore, there are various factor that helps to increase the take of fast food among youngsters
i.e. change in living standards, adoption of western culture will help to hike the fast- food
industry during 2011- 2015. This in turn affect the overall physical health of people in opposite
manner.

On the other side, Janssen and et.al., (2018) also stated that most of the people who live
alone are generally prefer to take fast food because it is prepared quickly without making any
efforts. As India is famous of its different culture and the food is changes from one place to
another but along with this almost 40% of the young generation is completely relies upon the fast
food and that is why, it leads to affect the entire behavior and physical changes in the body.
Yadav and Nath (2018) present their opinion in the study that this is consumption of fast food is
majorly changes the lifestyle of young generation people because its taste and physical
appearance attract most of the people towards them and as a result, it affect their overall physical
health and also changes their diet as well.
Moreover, Tengiz and et.al., (2019) share their views and state that income and
population increase the demand of food and changes the food habit of people because the food
intake study is also shows that majority of the people do not take healthy food which leads to
create positive impact upon their health. Instead of this, they prefer to pay amount and purchase
fast food, this increase the chances of intake fast food among youngsters. As per the record, India
did not stand in the top countries who eat most fast food, but still the increase rate of fast food
industry clearly indicate that people live in India are start influencing towards fast food and that
is why, from 2014 onward, there is a 40% growth in the fast food industry.
Theme 2: Adverse effect of fast food consumption upon the health of people
In the view of Ghofranipour and Tavousi (2018) there are many harmful effect off taking
Junk food upon human health. Such that author stated that overconsumption of junk food can
hamper the development and eventually affect the brand in negative manner. It also leads to
increase obesity which is consider one of the biggest disadvantage because it is a root cause of
making imbalance in health of a human being. Mason, Pearce and Cummins (2018) also stated
that when a people eat fast food on regular basis then it can lead to increase chronic disease such
that Cardio vascular disease, type 2 diabetes and non- alcoholic fatty liver disease. Research also
shows that Australian eat too much junk food and that is why, the rate of obesity is higher among
all other countries. That is why, easting fast food is consider unhealthy for humans.
As fast food contain high in sodium, saturated fats, trans fat and cholesterol which is not
good or health and eating too much food for a long period is leads to increase the blood pressure
and unwanted weight gain as well. on the other side, author also stated that it also leads to loss of
Memory and learning problem. It is so because a study published in American Journal of Clinical

Nutrition stated that people who continuously eat junk food are perform poorly in cognitive test.
As a result, it also leads to deteriorate the memory and weaker the brain as well (Harmful effect
of eating Junk food, 2019). overall, it causes to a sudden inflammation in the hippocampus in the
brain which is also responsible for loss of memory as well as recognition.
Majabadi and et.al., (2016) stated in their study that fast food is full with the high sugar
and fats which cause certain chemical reactions in a brain that also affect the functioning. As a
result it leads towards a depression because consuming high quantity of fast food, then body will
losses the essential amino acids and nutrients and this, these are the symbol of inability of brain
to deal with the stress and as a result, it leads a person towards a depression which affect the
overall person health in opposite manner. Thus, it is clearly reflected that taking fast food will
leads worsen appetite and digestion and this affect the complete body in negative manner.
Heiens, Pleshko and Ahmed (2019) stated that when any individual intake excessive
amount of fast food, then their respiratory system got affected in negative manner such that
excess calories from the fast food meals may actually cause weight gain and which further leads
to increase obesity. Therefore, this increase in obesity increases the risk of respiratory problems
which includes asthma and shortness of breath. This is mainly affect the children health because
study found that children who eat fast food three times a week are more likely to develop asthma
as compared to the people who do not intake the fast food. On the other side, Ghofranipour and
Tavousi (2018) also analyzed that junk food also cause short term effect upon the health such
that it’s a human nature to think about the risk and benefits over the short term rather than
determine the impact of choices which they have over a short term. Also, it has a long term effect
upon the health such that a few days of junk food could changes individual’s metabolism.
Further, a small study of 12 healthy young men found eating junk food for just five days will
also led to reduce the ability to their muscles in order to turn the glucose into energy. Though
they did not eat more calories as a part of the study. Also, it may lead to increase the diabetes as
well.
Research Methodology
It is the specific structure and techniques which are used by the researcher in order to
select and analyze the data which is relevant to a topic. Through this section, researcher critically

evaluate the entire study’s validity and reliability. There are many key aspect which are consider
under this section and its detail analysis is as mention below:
Research Type: There are three main types of research i.e. Qualitative, quantitative and
Mixed. Under qualitative, all non-numeric figures are used and it is also focus on gathering
information through open ended. While, in quantitative, all numbers are used and it is a
systematic investigation off gathering quantifiable data which is perform through statistical and
mathematical techniques (Kumar, 2019). Further, for mixed research type, research involves
collecting, analyzing and integrating quantitative as well as qualitative.
Among all, quantitative research type has been chooses by researcher in which SPSS tool
is used that helps to determine exact results as compared to qualitative research. This method
took time but provide accurate results that help to determine the impact of fast food consumption
upon individual’s health.
Research Philosophy: It is a notion about a way through which a data related to
phenomenon is gathered, analyzed and used. In a research study, it involves being aware and also
formulating the beliefs as well as assumptions. It is of four types I.e. Pragmatism which only
accepts the concept that are relevant and provide variety of ways to interpret (Fletcher, 2017).
Next is Positivism, which comply with the factual knowledge that is gain through observation or
primary research, third is Interpretivism, which involves researcher in order to interpret all
element of a study and also make assumption. Last is Realism, which completely relies upon the
idea of independence from a human mind.
Among all, Positivism research philosophy has been choose by a researcher because it
depends upon the quantifiable observation which helps to lead towards a statistical analysis. That
is why, in order to meet the aim and conduct the research in more precise manner. Researcher
chooses this strategy in which researcher will easily examine the impact of fast food
consumption upon the individual’s health.
Research Approach: It is the plan and procedure which consist of broad assumptions
into a detail methods of data collection as well as data analysis. So, it is also based upon the
nature of problem research (Mohajan, 2018). It is of three types i.e. Inductive, which is relies
upon the reasons that are start with an observation and theories are also proposed at the end of
the process of a research. Next is Deductive which is only concern with the hypothesis that is
also based upon the existing theory which is formulate in a research strategy. Last is Abductive,

which is introduce in order to address the weakness that is link with the deductive and inductive
research approaches.
Among all, researcher chooses Deductive research approach because it helps to determine
the relationship between the concepts and variables and in the current study, there are two
variables which are dependent upon each other i.e. fast food consumption and health of
individuals. Therefore, this is tested against the observation whereas other research approaches
actually finds a pattern within them. Using this strategy, researcher also answer research question
and easily meet the define aim in a specified time period i.e. to determine the impact of fast food
consumption upon the individual health.
Data Collection: It is the method which is used to collect the information that helps to
answer the research question and test the hypothesis as well. further, there are two types of data
collection methods such that primary and secondary (Bar-Ilan, 2019). Under primary data,
researcher collect the first handed sources such that surveys, experiments etc. On the other side,
under secondary research method, researcher uses already published articles and books in order
to answer the research question.
By referring to the current study, secondary data collection methods are used by the
researcher which help to meet the define aim and objectives. Under this method, articles and
Journals are selected from 2016 onward that assist to determine the impact of fast food
consumption upon the individual health. Also, this methodology further reach to address the
research question and conduct study in better manner.
Data Analysis: Data analysis is define as a process which is used for cleaning,
transforming and modeling the information in order to discover the information for taking right
decision for a business. Also, its main objective is to select the useful information from the
information and then take better outcome as per the requirement (Tyagi and Tripathi, 2019).
There are two types of data analysis such that qualitative in which non-numeric forms of data are
used, on the other side, quantitative data analysis in which numeric form are selected that assist
to answer all the research question.
Among all, thematic data analysis has been used by the researcher in which all the
observation are taken through which researcher determine the impact of fast food consumption
upon India. Further, this type also assist to meet the define aim and answer the research question
in better manner. Through this type, researcher also determine whether the fast food

consumption in India is high or low as compared to other countries and thus, researcher is able to
accomplish the define aim and objectives.
Data Validity: or the current research, researcher select some articles in order to collect
the data. In the same way, for the current study researcher select latest articles and books or
Journals which assist the researcher in order to attain the define goals. Thus, by collecting the
articles clearly shows the validity of data and these are published latest and that is why, data
validity is true for the research.
Ethical Consideration: for the current study, researcher has to make sure that the
privacy should be maintained and for that Data Protection act should be complied in which no
third party may use this research without the permission of a researcher (Hemming, 2019). On
the other side, it is also determine that all the relevant articles and books are used in order to
collect the information in better manner and it will also further assist to meet the define aim an
objectives of a research.
Limitation: For the current research, lack of time is the major limitation that affect the
entire project and sometimes it also delays the project too. Further, it is also analyzed that as
Indian people do not take fast food in frequent manner and that is why, the articles do not present
the accurate data related to Indian people fast food consumption. Therefore, it is difficult for the
researcher to present the exact outcome but determine that excessive in taking of food will
creates negative impact upon the entire body of a people.
Discussion
Theme 1: Current trend of fast food consumption in India
From the observation, it is discussed that sudden increase in the Junk food business is
consider one of the highly concern for the country and it is so because there are many negative
impact upon the health as well. it is also supported with the article under which Niven and et.al.,
(2019) stated that school children in rural India needs nutrition interventions in order to help of
in- taking the Junk food consumption. Further, study also reveals that the most popular junk food
item was chips which are consumed by 71% of the children and further, chocolates which is
consumed by 14% and then comes baked foods and sugary drinks. Along with this, researcher
also noted that most of the Junk food is consumed was from the shops outside school and during
the schools lunch time.

On the other side, researcher also observe that most of teenagers and youngster chooses
to eat fast food and this is because of their busy schedule. As foods which resembling vegetables
and meat take long time to cook properly while on the other side, easing anxiety is another factor
that force teenagers to consume the fast food. It is also supported by Petimar and et.al., (2019) in
which , author stated that results of this fast culture is accrued level of stress and anxiety which
further cause the body to expend additional energy and stimulating hunger for calorie- dense.
Thus, this shows that it clearly affect the overall system in negative manner and lead to cause
negative impact upon health. Beside this, Samoggia and Riedel (2019) also explain in their study
that fast food trends affect the youngsters and teenagers in fast way and as a result, they did not
see even the negative side of this.
Therefore, author state that fast food is typically void of fiber while vegetables and fruits
are full of fiber. But, people have to follow the trend and that is why, they mostly prefer to intake
of fast food, though it cause negative impact. Even as per the recent statistic of 2020, it is
analyzed that the Indian fast food market is expected to grow at a compound annual growth rate
of 18% and it is all because of sudden changing behavior and demography. Thus, it is clearly
analyzed that India is also sailing in the same boat of US when it comes to fast food
consumption. Montgomery and et.al., (2019) argued that US is one of the top country where
people completely depend upon the Fast food and that is why, the majority of revenue is also
generated through this sector only.
Thus, it can be stated that India is now consider a leading country where people also like
to invest into the fast food, while on the other side, people are also conscious related to health but
it is not applicable among young people. Currently the First Fiddle Restaurant is known as one of
the largest restaurant chain in India which is run by business tycoons Priyank Sukhija. Such that
the company also makes its efforts in order to make sure that it attract most of the customers
towards it. For that it mainly focus on the marketing strategies which help to let people know
about new offers made by company (Lee, O’Donnell and Hust, 2019). In addition to this, it also
focus on the innovative products and its presentation style that definitely help to attract range of
new customers towards it. Thus, it is clearly analyzed from the secondary study, that fast food
companies in India is frequently increases its chain because of increase in the demand of people
and this in turn helps to increase the overall economic condition of the country as well.
Theme 2: Adverse effect of fast food consumption upon the health of people

In India, most of the people prefer fast food because of low availability of time and the
good taste and effective presentation will also attract range of people towards it. As researcher
analyzed that Fast food contain fat and sugar that somehow affect the people’s life in opposite
way. It is so because many secondary article stated that high fat content leads to increase Blood
pressure among people, while on the other side, soaring calorie content with sugar lead to obesity
(Cadario and Chandon, 2019). Thus, it creates short term effect upon the people life and which in
turn leads to lack of energy as well. This it also supported by the literature review, in which
author stated that obesity increase the risk of respiratory problems such that shortness of breath
and asthma. Such that people face issue to walking, climbing stairs and exercising.
Many articles also stated that excessive consumption of fast food leads of effect on the
skeletal system i.e. bone. It is so because the food only contain carbs and sugar and that is why,
body lack of calcium and other important ingredients, as a result, bones affected in negative
manner. In addition to this, obesity can also lead to complications with the bone density and
muscle mass. Such that Sunderland and et.al., (2019) stated that people who are obese have a
greater risk and breaking bones that is why, there is a need to do regular exercise. But it is not
possible when the individual take fast food. Thus, it directly leads to affect the overall system of
the body in negative manner. Moreover, as per the article it is also analyzed that there is a
positive relationship between the frequency of consumption of fast food and body mass index.
This also reveals that when an individual start taking only fast food, then it will definitely affect
the overall body functioning in opposite manner.
Moreover, it is further explain by Izquierdo-Yusta and et.al., (2019) that in India the rate
of death is increase and cardio vascular is one of the major cause of death. That is why, it is
necessary to keep create awareness among people in order to determine the harmful impact upon
the body. Many researches also shows that eating poor quality of diet junk food leads to increase
obesity, depression, many digestive issue and cancer. Overall, this is leads to early death as well
and it is so because there is no proper ingredients use while cooking food and this in turn affect
the entire body functioning. Also, under the literature review section, it is also analyzed that fast
food is not good for health and this is due to containing high level of fat and some saturated fatty
acids that affect the body and also raise cardio- vascular issues in a body. That is why, eating fast
food everyday decrease the life and increase the risk of metabolic syndrome.

On the other side, it is also observe that impact of fast food also affect the nervous system
of an individual such that most off the food contain highly saturated fatty acid and this in turn
affect the brain function and memory in negative manner. As a result, people start losing their
memory and many time, they frustrated with this life and that further lead to cause death as well.
That is why, more than half of the secondary study proves that people of India should start
avoiding junk food and take healthy diet because it will assist to create positive impact upon their
life. In addition to this a study in the Journal Health Promotion Perspective determine that
sometimes irreparable effects of eating fast food on a person’s health and these risk includes
obesity, insulin resistance and different cardio- vascular disease as well (Heiens, Pleshko and
Ahmed, 2019). Thus, it clearly indicate that there is no positive sign of taking fast food, all the
study shows the adverse impact upon the body and relationship between the excessive fast food
consumption leads to increase the chances of early death.
Time table for the proposed plan
Activity
2019 2020
September October November December January Feb March April May
Research area
Research Aim
and objective
Preliminary
research
Introduction
Literature Review
Research
Methodology
Data Analysis
Conclusion and
Recommendation
Proof reading
Submit
dissertation
Conclusion and recommendations
Conclusion
By summing up above report it has been concluded that fast food consumption creates
negative impact upon the human body such that from the literature review it is clearly determine

that it affect the overall part of a human body and that is why, there is a need to control its
excessive in-taking. As per the literature review it has been concluded that majority of article are
in favor that fast food consumption creates direct impact upon body in negative manner. Such
that from the literature review, author stated that in India, the trend of fast food consumption is
increases frequently and most of the youngsters and children prefer it. Even they also know the
harmful effect of consumption of fast food but still they intake it. Thus, through a secondary
research it has been concluded that it directly affect the physical and mental health of an
individual and as a result, people suffering from obesity and it also affect the nervous system of
an individual as well.
On the other side, it is also concluded from the research methodology section that by
using quantitative research strategy, the results are generated in better manner as compared to
qualitative study. That is why, by using the Positivism research strategy, researcher collect the
information related to impact of fast food consumption upon the individual’s health. As the
entire study is based upon the secondary research and that is why, it is concluded that majority of
the article are in favor that it affect the human health and also, decrease the human’s decision
making skills too. Further, research methodology also concluded that researcher select Deductive
research approach and that is why, it helps scholar to conduct the study in better manner. In
addition to this, researcher chooses thematic data analysis in which all the articles which are
publish latest should be analyzed and review in order to get the exact information related to the
study.
Moreover, through the results and discussion section, it can be stated that Journals and
books state that diet with high sugar and salt saturated fat are major factor for disabilities such
that obesity, hypertension and dyslipidemia. Even many research also present that there is a
positive relationship between the frequency of consumption of fast food and body mass index.
As a result, it is clearly identify that most of the individual especially young age people whose
age is in between 19 to 30 are consuming fast food and as per the trend they also prefer to rely
upon the fast food. This is the only reason of sudden growth of restaurants in India, as most of
the people know its side effect but still they prefer to take fast food without concerning about
their health’s future. That is why, it can be stated that majority of the due to having high rate of
cholesterol and saturated fat, there is a need to avoid such type of food because it may lead to
unwanted weight gain and some chronic disease as well. through results and discussion section,

it is also concluded by new research that people who eat highly processes food such that chicken,
then the chances of having cancer is also increases and this in turn affect the overall working
performance of an individual in negative manner.
Recommendations
From the above, it is recommended that there is a need to avoiding the junk food because
it has many side effects and that is why, creates awareness on junk food facts so that people
come to know about its harmful effect upon body. As a result, there is a need to encourage eating
healthy snacks and food which contain low in fat. On the other side, government should also take
an initiative in order to let the people know about the facts related to fast food consumption.
Such that the World Consumer Rights Day will also begin a campaign against the marketing of
unhealthy foods to children. Thus it is recommended that ban on marketing of fast food will help
to minimize the issue up to some extent and instead of this, there is a need to promote the healthy
food habits.
As people start conscious about their health and that is why, they prefer to take healthy
foods and by referring to the same, fast food restaurants should start offering healthy dietary food
which helps to attract the people towards it and minimize the health issues as well. On the other
side, for children, schools and University should also take an initiative in order to promote or
identify the promising strategies to develop fruit and vegetable environment which in turn assist
to maintain the positive and healthy environment to the people (Yadav and Nath, 2018).
Moreover, it is also recommended that news paper and media should research on the facts
and present the live and practical facts and figures related to fast food consumption and its
impact upon the individual. This will also help to analyze the impact of fast food upon health and
also by creating awareness among people will assist to minimize the issue and promote the
healthy life style as well.

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Online
Harmful effect of eating Junk food. 2019. [Online]. Available through : <
https://www.icicilombard.com/insurance-information/health-insurance-info/article/5-
harmful-effects-of-junk-food >.