Structure and Culture of Zara and its Comparison with H&M

ASSESSEMNT

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Structure and culture of Zara and its comparison with H&M.....................................................1
Factors contributing to organizations performance.....................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................5

INTRODUCTION
Organizational culture is a system of shared assumptions, values, and beliefs, which governs
how people behave in organizations. Present report will lay emphasis on Zara who is a retail
company based and headquartered in Spain. They are specialised in selling fashion products
including clothing, shoes, and perfumes. Present report will lay emphasis on structure and culture
followed by Zara. It will also lay impact on how these factors lays impact on performance level
of company.
MAIN BODY
Structure and culture of Zara and its comparison with H&M
Organizational behaviour, mission management and leadership: It is really important for
firm to have a better organizational behaviour so that they can consumer loyalty. Zara has been
engaged in continuously enhancing the way employee’s behaviour inside the firm. This has
given them an aspect to analyse needs and employees so that their performance level can be
enhanced. They have been engaged in making an environment which is flexible so no type of
issues is being faced by employees in the firm. Zara is been involved in maintaining and building
trusting relationship with their employees so that organization behaviour can be enhanced. This
has assisted firm in growing.
It has also been analysed that mission and vision of Zara is been made clear to all
employees. Company has provided employees with clear roles and responsibilities so that no
conflict among workers exits (Kava and et.al., 2018). This has assisted Zara in making their
organizational behaviour better by having a proper management related to mission and vision.
The roles and responsibilities of workers have been linked with goals and objectives of company.
Mission of Zara is to give consumers what they want and to get it faster than anyone else. In
order to achieve this, they are been engaged in providing training to employees so that their
motivation is been increased and they are able to gain competitive advantage.
Zara is making use of highly effective leaders who are been involved in bringing out the
most innovative and creative products so that needs and demands of consumers can be fulfilled.
This has also assisted Zara in increasing their sales as well as revenue. Situational leadership has
been used by leaders of company. In this leaders are been engaged in changing their strategy
according to their situation. This has assisted leaders in making their firms culture better.
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