Understanding and Leading Change

UNDERSTANDING
AND LEADING
CHANGE

Contents
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1. Comparison of different organization where there has been an impact of change................3
P2. Internal and external drivers of change affecting leadership, team and individual behaviour
.....................................................................................................................................................4
LO2..................................................................................................................................................6
P3. Measures that can be taken to minimise negative impact of change on organizational
behaviour.....................................................................................................................................6
LO3..................................................................................................................................................8
P4. Different barriers to change and their impact on leadership decision making......................8
LO4..................................................................................................................................................9
P5. Different leadership approaches to dealing with change.......................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................11

INTRODUCTION
Leading and managing change can be considered as a program that lays emphasis on
assisting people spark personal and organizational change. In this process organization can
successfully lead and implement change (Doppelt, 2017). Present report will lay focus on two
companies, one is Microsoft and other is British Airways. Microsoft is an American
multinational technology company which has been headquartered in Washington, United states.
British Airways is the flag career airline which has been situated in United Kingdom (Al
Barwani, Flores and Imig, 2018). Present report will lay emphasis on comparing two different
organization going through change. It will also provide different internal and external drivers of
change. Assignment also emphasise on ways to reduce negative impact of change.
LO1
P1. Comparison of different organization where there has been an impact of change
Change impact analysis has been given by Bohner and Arnold, in which they have described
the potential effect of change on different organizations. Below is the comparison of two
different companies who have successfully implemented change in their organization. These are
as follows:
Impact of Change implemented by Microsoft: Organizational change is one of the
riskiest, most earth-shaking things a company can do. But a successful reorg can set an
organization on the path to future success like nothing else can. Bohner and Arnold change
impact analysis has focused on the risk which is being associated with change. It has been
analysed that CEO Microsoft was facing a really tough time with Google taking dominant
position in an online world and Apple gaining massive success in selling mobile products. So
Microsoft in order to remain in market has thought about restructuring its organizational
structure. Thus, this restructuring has assisted them in reducing the internal competition which
has been faced by firm. In the process of change company has implemented the policy that
employees of firm will only work on achieving common gaols (Sundberg and et.al., 2017).
It has been analysed that Satya Nadella motivated workers to only think about mission of
organization and be flexible so that they are not much affected by change going in organization.
He thought of collaborating Microsoft research group Bing, Cortana and Information platform.
They have the goal to bring more innovation in line of Microsoft. Objectives of Microsoft
included reinventing productivity and process of business, engaged in building intelligent cloud

platform, and also being involved in using personal computing. The impact of change has
resulted in Employees having low morale and less engagement in firm. Also workers have been
lacking a positive sense of purpose. It has been analysed that future of Microsoft does not look
brighter with their ongoing restructuring but still they have been known for their achievement.
Impact of change implemented by British Airways: British Airways has been one of the
largest airline company which is being operating in United Kingdom. Because of the 1970’s oil
crisis, firm has gone through loss of huge amount of consumer base and financial loss. This has
hampered their goodwill and also travellers considered company as the terrible airline company.
In order to overcome this situation British Airways Chairperson Lord King thought of
restructuring the organization (Klev and Levin, 2016). He reduced the workforce from 59
thousand to 39 thousand, so that unprofitable routes can be eliminated and the fleet could be
modernised. Company has also appointed new marketing expert by which they are able to
increase their profit in coming 10 years. The impact of change has been so massive that at while
going through changes employees were really disappointed and also many of them have lost their
job. Before change actually begins company provided the reason to all workers about the
restructuring and why it is beneficial for company. Company has been transparent about all
decision they were taking, so this supported them in creating employees trust.
Bohner and Arnold change impact analysis has also supported British Airways in knowing
about the effect of change on utilization of resources. British Airways in order to create
employee loyalty during the time of change has also provided employees with rewards and
incentives which has supported them in not facing situation of layoffs and also it has assisted
them in reducing the negativity which was previously pertaining in organization. Restructuring
has helped British Airways in being the most successful airline, they have marked $284 million
profit which was highest in last 10 years (Jasim, Pinnington and Suseno, 2018). This success has
only been achieved by British Airways by providing workers with full support during the critical
time and also be being transparent and honest in their working. Lord King the new chairman also
made use of open communication, in order to overcome the problem.
P2. Internal and external drivers of change affecting leadership, team and individual behaviour
There are various internal and external drivers of change that has affected hugely both the
organizations. It includes the following: