Evaluation of Leadership and Management Skills in Marriott Hotel
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This report evaluates the current and future leadership and management skills in Marriott Hotel, analyzing the skills required for effective management and the changes implemented in the service industry. It also compares the change management and leadership approaches in Marriott and Travelodge.
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TABLE OF CONTENTS LO3..................................................................................................................................................3 P5 Evaluation of current leadership and management skill of Marriott hotel.............................3 P6 Evaluation of future management and leadership skill of Mariott hotel................................4 LO4..................................................................................................................................................6 P7 Comparison and contrast between service industry organisational change management and leadership in implementing changes............................................................................................6 REFLECTION.................................................................................................................................8 CONCLUSION................................................................................................................................9 REFERENCES..............................................................................................................................10
INTRODUCTION Leaders and manager plays important roles within organisation by managing and motivating each individual to work hard so that firm can grow and expand its market share. Managers are responsible for planning and effective management of resources, human so that overall objectives can be attained. This report is about Mariott hotel that operates in tourism and hospitality industry to provide best customers services so that their requirements can be fulfilled. It has analysed about current and future leadership and management styles that are required by manager and leader of Mariott while performing their different services. It has also evaluated different service industry organisational change management system and the way leaders have effective managed changed for growth and success of enterprise. LO3 P5 Evaluation of current leadership and management skill of Marriott hotel Leaders and manager have both hard and soft skills that help in effective management of people and optimum utilisation of resources so that common objective of firm can be fulfilled. Skills are capabilities and knowledge of individual which help it to perform various tasks easily and comfortably so that particular goal can be achieved (Dong and et.al., 2017). There are different hard and soft skills that are present in manager and leaders of Marriott that contributed in motivating, influencing individual to put extra efforts so that company can gain competitive advantages in hospitality and tourism industry. Soft skills:These are traits or characteristics that are present in each individual which helps in building strong relationship and effective understanding, sharing of feeling, view between each another. Such as: BasisManagerLeaders Effectiveandgood communication:One of the most important and necessary skills that are present in leader and manager of Marriott hotel Manager has also capabilities to share their idea, feeling to other individual so that they caneasilyperformtheir respectivetaskand Leadershaveeffective influencingand communicatingpowerthat induce maximumnumber of employees of Marriott hotel to 3
is good communication.contributed in growth of firm.work as per its instruction to get better outcome. Problemsolvingability: Both manager and leaders of Marriott hotel have specialised knowledge to solve different problemthatarefacedby individuals while working in the organisation. Managerthroughcontinuous supervision and monitoringis abletoidentifytheir respective problem thus find innovativesolutionsothat their needs and requirements canbesatisfied(Chaffey, HemphillandEdmundson- Bird, 2019.). Leaders listening and building strongrelationshipwith employeesisabletofind challengesandrecommend appropriatesuggestionthat can be used by it to gain best outcomes. Team work skillsItisanotherskillthatis present in manager of Mariott hotelwhichstatethatthey have ability to delegated task orrolesthatneedtobe performed by each individual so that common objectives can bemeet(Sahu,Pathardikar and Kumar, 2018). Leadershaveabilityto coordinate and cooperate work of different individual towards commongoalssothat company can retain its market positionandcustomers satisfaction. Decision making skillLeader of Marriott have skills to take accurate decision for benefitsofvariousteam members. Managers are responsible for taking correct decision so that companycanattainits respective objectives. 4
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Hard skill:It included skill that can be measured or they are specifically related to technical knowledge such as information technology or computer skill that helps manager and leader to perform their respective task in Marriott hotel like: BasisManagerLeaders Informationtechnology skills ManagerofMarriotthave usedinformationtechnology toanalysisperformanceof each employee so that better and effective strategies can be formulatedtoimprovetheir performance. Leaders have also make use of informationtechnologyto monitorandguidevarious employees in the organisation sothatbestcustomers experienced can be provided andgoodworking environment can be provided to employees to retained their level of satisfaction. Computer skillIt can be stated that managers ofMarriotthotelhave knowledgeabouttheway computer, internet connection and social media can be used tocommunicatewitheach individual (Einarsen, Aasland and Skogstad, 2016). Leaders have used innovative methodorcomputerand internettosharetheirview, ideas to employees so that best outcome can be gained. Data analysis:It another roles of manager in companyastheyare responsibleforanalysisand evaluatinginformation regardingemployees performance so that effective strategiesandplancanbe Leadersalsoanalysis performanceofeachteam membersinordertoplan strategiestoimprovetheir productivityforgrowthand success of enterprise. 5
preparedtoenhancetheir respectiveskills,knowledge and capabilities. Project management:ManagerofMarriottare responsibleformanagement ofvariousprojectsothat overallobjectivesof organisation can be achieved. Leaders have skills to manage project and team member that are assigned responsibilities to perform respective task so that best outcome can be gained. P6 Evaluation of future management and leadership skill of Mariott hotel There are various future management and leadership styles that need to be adapted by manager and leader of Marriott in order to retain maximum number of employees within organisation for long term growth and success of enterprise. Therefore various future leadership and management skill that need to be considered by manager and leaders of Marriott are as follows: Technology management skill:Due to advancement and continuous changes in technologies it is necessary for manager of company to use innovative technologies such as Facebook, twitter and instragram or official website, webpage to attract new and talent employees to come for interview so that best suitable candidate can be select for growth and expansion of enterprise (Liao, 2017). Leader and manager need to have effective technology management skills so that they can easily use new technology and guide other employees to use them for getting better result.It can be acquired by leaders by analysing recent trend and development in technology that can be used to delivered services to customers. Diverse team management skill: There are large number of employees within organisation with different skill, capabilities and knowledge that need to be effective managed and coordinated for achievement of specific objectives.Manager and leaders have special talent that helps them to managed individual that have different taste and preference to work as team so that best services can be render to number of customers (Trigeorgis and Reuer, 2017).It helps in motivating diverse individual to work as team rather than individual so that company can achieve its specific 6
goals and enhance its profitability.By using different leadership approaches and understand view, idea of various individual that work in firm can helps in development of diverse team management skills. Transparency: It is another specific skills that need that will be required in future management and leadership skill so that particular objectives can be attained. In recent trends most of the employees likes to work with enterprise whose leader and manager promoted transparent and open communication (Liao, 2017).Both manager and leaders of Marriott hotel through making extra efforts to enhance transparency in order to retain employee’s loyalty and satisfaction for growth of enterprise. It also helps in building strong relationship and effective coordination of different individual toward common goals. Result-onlyworkfocus:LeadersandmanagerofMarriottbydistributedrolesand responsibilities that need to be performed by each individual within organisation on the basis outcome that they want to get form particular employees.Specific target can be set by team leaders that need to be achieved by employees thus it contribute in effective or optimum utilisation of individual capabilities and skill(Weeks, Ardèvol-Abreu and Gil de Zúñiga, 2017). Therefore it can be stated that future management of Marriott hotel will more focused on particular target that it need to be achieved so that firm can retain its market positioning. Out-centric leadership principles: Most of the employees like to work in enterprise that follows ethical values, moral principle and provide equal opportunities to each individual to sharetheirideaormakeeffectiveutilisationoftheirrespectivecapabilitiesandskill. Management of Marriott have planned to set standard, ethical code that need to be followed by various employees so that no one can be discriminated on the basis of caste, religion and genders (Chaffey, Hemphill and Edmundson-Bird, 2019). Leaders have also decided to followed ethical practiceandalwaysbehonesttoitsemployeesthathelpsinbetterunderstandingand establishment of relationship between leaders and individual that are performing work in organisation. Emotional Intelligence: Some of the organisations are not able to retained highly skilled and talented employees within firm because manager and leaders not have capacity to control their feeling as well as other individual (Jaques and et.al., 2017).Both leaders and manager of Marriott by understanding emotion, preference and culture of diverse individual that are working 7
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in organisation so that they can be easily coordinated to work as team rather. Emotional intelligenceskillshelpinbettersatisfactionofemployee’srequirementsandeffective achievement of goals. LO4 P7 Comparison and contrast between service industry organisational change management and leadership in implementing changes Changes refer to modification or alternation in products and services of company so that it can grow and sustain its business for longer period of time. Companies make various changes in its operation, organisational structure and products and services so that more and more customers can be motivated to make purchased so it can grow in competitive market condition (Han, 2016). There are various types of organisational changes such as: Organisational wide change: It is large scale change that impact each employees and operation of whole company that is restructuring of leadership or use of new technologies or addition of new policies and procedure. Transformation change: It refers to change in various strategies of company due to change in external environment so that needs of customers can be meet on continuous basis. Personnel Change:These types of changes are made by organisation at time of hyper growth which might cause shift in employee’s retention and engagement within firm. Company is planning to grow higher, recruit more and more individual so that task can be completed and overall objectives can be achieved (Punt and et.al.,2016). Unplanned changes:There are certain changes that are not planned by organisation such as change in technology, customers preference and government policies of country that impact overall performance and productivity of organisation. Remedial changes:These types of change are implemented by company at time of addressing remedial or poor performance of employees or firm so that it can retain its customers and profit margin in particular industry. Lewin change management model:It is most common change management model that is used by manager of Marriott to accept different changes of organisation. Therefore several strategies that are used by leaders and manager of Marriot are Unfreeze: In this stage employees of Marriot are resisting to accept use of new technologies to delivered customers qualitative services for better satisfaction of their requirements. Managers 8
havedecidedtoarrangetraininganddevelopmentprogramsothatemployeescangain confidence to use new and innovative technologies to meet customers’ requirements (Jacobson, and et.al., 2020). On the hand leaders have explained employees while the change is necessary and they way it can be effectively managed. Change: All individual of organisation have get training and specific guideline, support from leaders of Marriott to accept changes or use of new techniques to cater needs of various individual. Better communication and effective leadership styles of leaders have helped in motivating employees to accept new changes that will contributed in effective growth and success of enterprise. Refreeze:It is last stage where employees started to use tradition and old method to provide services to customers so manager of Marriott by continuously evaluating performance of each individual have ensured that they does not use old method to deliver services to end users (Trigeorgis and Reuer, 2017). Leaders continuously motivated them to accept and retain new technologies till more amendment or change are not brought in it for better satisfaction of customers requirements. Marriot have planned to innovates its technology that operates in hospitality industry to retain its customers and profit margin, market share. It is comparison between management and leadership styles used in different organisations of services industry such as Marriott and Travelodge.Therefore various approached that is used by leader and manager of different services industry are as follows: Situation approaches: Leader of Marriot have used situation approaches in order to make change in its leadership styles as per working environment, preference and needs of each individual (Chang, 2016). Thus, situation approached have contributed in better influence of individual of Marriott to accept changes for achievement of goals. Inspiration approaches: On the other hand other leaders of Travelodge have planned to use inspiration approached in order to motivated and inspired each individual to work hard for growth and success of enterprise. Thus, it can be stated that it helps in better satisfaction of employee’s needs and requirements and overall growth of firm. Task oriented approaches: It is another approached that is used by one manager of Marriot to manage technologicalchangesin order to growand survive in market.It have manage 9
technological changes by distributing task and activities that need to be followed by each individual so that company can get competitive advantages. Relationship oriented approaches:It is used by another manager in Travelodge in order to make improvement in services have planned to use relationship oriented approached that helps in maintained and development of strong relationship between employees and management (Slack and Brandon-Jones, 2018). Manager through satisfying social needs of individual have motivated them to put extra efforts to improve various services. CONCLUSION It can be concluded that leaders guide and support employees by providing them necessary information about task that need to be performed by each individual thus it motivated them to put their best for growth and success of enterprise. It can also be stated that various approached are used by leaders and manager of different service industry in order to manage changes for effective growth and sustainability of organisation in competitive market condition. 10
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REFERENCES Books and Journals Buil,I.,Martínez,E.andMatute,J.,2019.Transformationalleadershipandemployee performance:Theroleofidentification,engagementandproactive personality.International Journal of Hospitality Management,77. pp.64-75. Chaffey, D., Hemphill, T. and Edmundson-Bird, D., 2019.Digital business and e-commerce management. Pearson UK. Chang, J. F., 2016.Business process management systems: strategy and implementation. CRC Press. Dong,Y.andet.al.,2017.Managingconsensusbasedonleadershipinopinion dynamics.Information Sciences,397. pp.187-205. Einarsen, S., Aasland, M. S. and Skogstad, A., 2016. The nature and outcomes of destructive leadershipbehaviorinorganizations.Riskybusiness:Psychological,physicaland financial costs of high risk behavior in organizations,323. Jacobson, G. P and et.al., 2020.Balance function assessment and management. plural publishing. Jaques, E., and et.al., 2017.Requisite organization: A total system for effective managerial organization and managerial leadership for the 21st century. Routledge. Liao,C.,2017.Leadershipinvirtualteams:Amultilevelperspective.HumanResource Management Review,27(4). pp.648-659. Punt,A.Eandet.al.,2016.Managementstrategyevaluation:bestpractices.Fishand Fisheries,17(2). pp.303-334. Sahu,S.,Pathardikar,A.andKumar,A.,2018.Transformationalleadershipand turnover.Leadership & Organization Development Journal. Slack, N. and Brandon-Jones, A., 2018.Operations and process management: principles and practice for strategic impact. Pearson UK. Trigeorgis, L. and Reuer, J. J., 2017. Real options theory in strategic management.Strategic Management Journal,38(1). pp.42-63. Weeks, B.E., Ardèvol-Abreu, A. and Gil de Zúñiga, H., 2017. Online influence? Social media use,opinionleadership,andpoliticalpersuasion.InternationalJournalofPublic Opinion Research,29(2). pp.214-239. 11