Evaluation of London Eye as a Tourist Attraction in London

CONTEMPORARY ISSUES
PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Overview......................................................................................................................................1
Aim..............................................................................................................................................1
Report Structure...........................................................................................................................1
LITERATURE REVIEW AND METHODS..................................................................................1
Tourist attraction in London........................................................................................................1
Overview of London Eye a Tourist attraction.............................................................................2
Possibility of future expansion....................................................................................................2
Reason because of which SWOT analysis is a good tool for evaluating a Tourist attraction.....2
Data Collection method...............................................................................................................3
FINDINGS AND DISCUSSION....................................................................................................3
SWOT analysis of London Eye...................................................................................................3
Whether London Eye has the possibility for expansion or not....................................................5
CONCLUSION AND RECOMMENDATONS..............................................................................5
Summary and Recommendations................................................................................................5
Limitations and future of research...............................................................................................5
REREFENCES................................................................................................................................6

INTRODUCTION
Overview
Tourist attraction can be defined as a kind of place which is visited by tourist every year
and helps in increasing overall economy of a county. There are many tourist attractions present
in London that not only helps in attracting local but also helps in attracting large number of
international customers globally. One of the most famous tourist attractions presents in London
is ‘London Eye’. London Eye is one of the most famous Tourist attractions that helps in
attracting both local and international tourist which further helps in increasing at least 5 percent
of country’s economy (Geddes and et. al., 2018). This tourist attraction still has some scope of
future development for enhancing overall profitability and increasing number of visits of tourists.
For identifying strategies for future development SWOT analysis of London Eye as a tourist
attraction place will be done.
Aim
To evaluate London Eye as a tourist attraction I London for identification of possibility
for its expansion in the future.
Report Structure
Structure of the report has been explained below in a detailed manner;
Introduction: in this section aim of the report is presented and overview of key ideas will be
presented or identification of whether or not the tourist attraction has the possibility for
expansion.
Literature review and methodology: In this section review of literature has been provided for
checking whether SWOT analysis method is appropriate for evaluation of chosen tourist
attraction. Here method chosen for data collection is also explained.
Findings and discussion: In this section SWOT analysis of Chosen Tourist attraction is
explained for identifying whether this tourist attraction has a possibility of future expansion
Conclusion and recommendations: In this section overall summary of the report will be
presented with recommendations for future development.
LITERATURE REVIEW AND METHODS
Tourist attraction in London
According to Foroudi and et. al., (2018) There are various kinds of tourist places in
London that has contributed in making London one of the top most Tourist destination in the
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