STRATEGIC MANAGEMENT 2 2 Strategic Management Authors Note Introduction
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STRATEGIC MANAGEMENT STRATEGIC MANAGEMENT 2 2 STRATEGIC MANAGEMENT Strategic Management Author’s Note Introduction 2 Discussion 2 Mission Statement of the Company 2 Internal Analysis of the Business 3 External Environment Analysis 5 Strategic Analysis and Choices 7 Long term Objective of the Business 8 Generic and Grand Strategies 9 Short Term Objectives of the Business 10 Functional Tactics 10 Policies to Empower actions 11 Strategic Control 11 Financial plan 11 Conclusion 12 Reference 14 Introduction The main purpose of the assessment is to develop a business plan which would be