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Developing Tourism Plan Assignment

   

Added on  2020-10-22

17 Pages4520 Words391 Views
ASSESSMENT
Developing Tourism Plan Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................11. POSITION STATEMENT..........................................................................................................12. BACKGROUND CONTEXT......................................................................................................22.1 Opportunities and Challenges faced by Tourism sector of Australia...................................22.3 Geographic Delimitation.......................................................................................................32.3 Visitor numbers, income and employment issues.................................................................32.4 Issues Drivers........................................................................................................................42.5 Examples from research........................................................................................................52.6 Importance for developing policy.........................................................................................53. STATEMENT OF NEED............................................................................................................63.1 Requirement for plan.............................................................................................................63.2 Role of Government and Business........................................................................................73.3 Stakeholders of tourism sector..............................................................................................83.4 Key trends which influence the issue....................................................................................93.5 Ways agency cope up with challenges and benefits obtain from the plan............................94. PROPOSED PLAN SCOPE......................................................................................................104.1 Possible policy approaches.................................................................................................104.2 Use of other instruments and types of resources required..................................................104.3 Benefits and drawbacks of policy.......................................................................................114.4 The way policy and plan could provide direction...............................................................115. PROPOSED PROCESS.............................................................................................................125.1 Planning process..................................................................................................................125.2 Way of planning policy.......................................................................................................125.3 Consulted and review members..........................................................................................13REFERENCES..............................................................................................................................14
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INTRODUCTIONIn present era, managing tourism and tourists are becoming difficult for the managementand organisation. As a result of increasing technologies and modes of transportation, touristsnow can visit any destination effectively and efficiently. Though with increase in transportationand tourism, change in environment can be observed. Environmental change and technologicalmodifications now become emerging issues for tourism organisation. In this context, this paperwill discuss on the need of developing tourism plan in order to fulfil the needs and expectationsof consumers as well as preserving the natural environment. 1. POSITION STATEMENTI work for Intrepid Travel, which was founded on 1989 in Melbourne, Australia. In over120 countries, more than 1500 itineraries are offered by the company. Its destinations includesAustralasia, Asia, North America, Latin america, Middle East, Europe, Africa and Antarctica.Intrepid have gained many awards and honours over the years from 2002 being the Ernst andYoung Entrepreneur of the year to winning in year 2007, PATA award. Intrepid Travel,Australia is responsible for helping or guiding more than 100,000 travellers or tourists from allaround the world and ensures complete balance between culture, natural beauty, history andadventure among each of their 1000 itineraries that company presently runs (Baum, 2015).1Illustration 1: Intrepid Travel (Source: Intrepid Travel, 2018 )
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Values of Intrepid travel group is that they know how important holidays are for everyone. Togive customers the best experience of holiday ever, company's team around the world work veryhard. Company promises to their customers of Quality, Service and Reliability (Dickinson andet.al., 2014). Where Quality refers to offer best holidays to customers, Service means to beingavailable to customers at any time for help, and Reliability value shows that everything is beencovered by company.Climate change have a severe impact on business both internally and externally. Due tochanges in climate less visitors are travelling to other destinations in fear of natural calamity.Business is affected internally by not getting any tourists due to changes in climate or increase inpollution and not able to earn any profit (Cohen and Cohen, 2015). Externally it affects thenatural environment as its attractions are been lost which would ultimately results in reduce inflow of tourists affecting whole economy. The specific goals and objectives of addressing thisproblem is to gain attentions towards the long term issue of climate change and getting solutionsfor them. For addressing this situations proper planing and policies are been made. Issue is beenstudied and its causes are been determined. Then solutions are derived for reducing oreliminating the problem.2. BACKGROUND CONTEXT2.1 Opportunities and Challenges faced by Tourism sector of AustraliaOver the past decades Australian tourism sector have faced many challenges such as,political unrest, terrorism, natural disasters, shortage of skilled labours, climate changes, etc.have their adverse effect on Australian tourism sector (Hall, 2015). Further pressure on industryhave been forced by slowing economy and rise in interest rates. To remain competitive, industryhave to take a more strategic destination management approaches to its planning. As they have to face strong competition from other destination markets, changing customerbehaviour patterns, demographics, etc. Following are some current issues and trends in tourismsector:Managing sustainable Tourism, best practices are adopted.Safety and securityDevelopment of new e-commerce toolsTourism policies and planning2
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