Analysis of Intrepid: A Leading Adventure Travel Enterprise

TRAVEL AND TOURISM
OPERATIONS

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Contents
INTRODUCTION.................................................................................................................................2
Assessment 1.........................................................................................................................................2
Outline of tourism enterprise.............................................................................................................2
Outline of the product and services...................................................................................................3
Assessment 2.........................................................................................................................................3
Nature of tourism enterprise..............................................................................................................3
History and background of Intrepid...................................................................................................4
Market Position and its major competitors........................................................................................4
Product and services that makes Intrepid Unique..............................................................................4
Relationship with other organisations................................................................................................5
Intrepid position in the tourism distribution system...........................................................................5
Trends and Challenges faced by tour industry...................................................................................6
Risk mitigation measures or recommendations of Intrepid for its business.......................................7
Conclusion.............................................................................................................................................7
REFERENCES......................................................................................................................................7
INTRODUCTION
Tourism and travel industry has become one of the most significant contributors in the
nation’s income. There are many travel and tourism enterprises that have come up in various
parts of the world. Intrepid is one of them. This report highlights the analysis of the Intrepid,

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the industry in which it is working. It also showcases the mitigation that has been adopted by
the company so as to fight the challenges faced by the industry.
Assessment 1
Outline of tourism enterprise
Intrepid is one of the largest small group adventure travel enterprises in all over the world.
This firm offers its products with 1500 itineraries in around 120 countries. Some of the
destinations include Australia, Middle East, Antarctica, Africa and Latin America (Global
Compact Network Australia, 2018). This company was founded back in the year 1989 in the
Melbourne, Victoria Australia. Its headquarter lies in Melbourne, Australia. This company
has received many awards including Pacific Asia Travel association (PATA).
This company is in the industry of tourism which is one of the best performing industry in
Australia. This industry is estimated to be one of the fastest developing industries in
Australia. Since this industry provides jobs to large number of people as well as it also helps
in the development of tour destinations hence government is also helping this industry in
tourist destination development. The number of products that are getting added into the travel
industry is large for example the nature tourism, man-made tourism, adventure tourism.
Outline of the product and services
This company is known for serving trips at lowest of cost. They do it by providing travel via
public transport, locally owned accommodation. Intrepid is dealing in the business of
providing adventure travel (Intrepid Travel, 2018). Their other product includes adventure
travelling, nature travelling etc. This company has focused on responsible travel and has
signed United Nations Global Compact. This company became carbon neutral business in
2010 and this company was known as the first global travel firm to take a stance on the rides
through elephant. This company is one of the greatest supporters of providing local facilities
and hence popularising the local culture.
There is significant increase in the number of people who is opting for adventure tourism. It
provides various kinds of adventure programs that include cliff jumping, Para gliding, water
surfing etc. These products are delivered at several locations all around the world.

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Assessment 2
Nature of tourism enterprise
The nature of the Intrepid is understood to be as an adventure providing company. It is a
company that provides the trip that are of grassroot type (The guardian, 2018). They have
adopted an operational methodology where they take use of the public facilities for giving
services to their client. They are one of the greatest supporters of responsible tourism. This
company is a part of integration of many smaller and bigger firms. It worked in the favour of
the smaller firms which got support from larger firms so as to avail services. They are the
promoters of local business and facilities.
Their extent of operations is in various parts of the world as they offers services in the
regions like Asia, Latin America, Europe, North America, Australia, Antarctica and Middle
East (Crisp 2016).
History and background of Intrepid
This firm was established by two Australians named Geoff ‘Manch’ Manchester and Darrel
wade in the year 1988. It was a part of PEAK Adventure Travel Group which was a joint
venture of TUI group and Intrepid Group (Cogswell, 2015). They separated back in the year
2015. They adopted a banner name afterwards which included Adventure tour Australia,
Intrepid Travel, Geckos Adventures, Urban Adventure, The family Adventure Company and
Peregrine Adventures. Apart from this group included non-profit The Intrepid Foundation
and other 17 individual destinations management firms operating below the PEAK DMC
brand.
Presently it offers more than 1500 itineraries in around 120 nations (Media, 2018). This firm
had distributed its philanthropic fund of around $5 million towards child welfare, human
rights, wildlife and environmental protection programs, healthcare programs in the
communities where it operates. Its awards include Ernst and Young Entrepreneur (2002) and
PATA Gold Award (2007).
Market Position and its major competitors
It’s the world’s largest small group adventure travel company. It is a major player in
Australia and operates in a group that is having good image in the market. They have been a
crucial player in the industry over two decades.