Business Analytics Case Study: Woolworths Group

Assessment Task 2 Business Analytics Case
Study

INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
1. Company’s information...........................................................................................................1
2. Problem identification.............................................................................................................1
3. Literature review......................................................................................................................3
4. Data collection.........................................................................................................................3
5. Analysis and discussion...........................................................................................................6
6. Recommendation.....................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business analytics is a technique, processes, technologies that managers use to evaluate and
examine past company success to obtain insight and improve strategic planning data analyzed
(Aydiner And et.al., 2019). It essentially focuses on gaining a deeper perspective and new
knowledge to enhance its market efficiency based on specific statistical and analytical methods.
Woolworths Group is a large Australian business which has vast retail investments in Australia
and New Zealand. It is second-largest retail company in New Zealand and it is the 2nd largest
corporation in Australia by sales. This assessment covers several topics regarding selected
company and also identifies the problems which they face. Also done the literature review which
is based on the company’s problems, data collection and analysis and recommend something to
improve overall performance or resolve the issues which they face.
MAIN BODY
1. Company’s information
Woolworths Group is Australian based retail company which founded in 22nd September
1924 by Percy Christmas, Stanley Chatterton and three more people. This company traded as
public sector organization, currently they are the second largest company of Australia in terms of
revenue. Company only operated in two areas such as New Zeeland and Australia, in addition
total market share of Woolworths Company is 32.9% of grocery market. This organization is one
of the largest supermarket chains of Australia which operated 995 stores in their home country.
To provide our consumers with superior quality, variety, reliability and comfort, Woolworths
depends on the 115,000 team members in shops, fulfilment centres and support the services.
In context of Woolworths Company, there are some top competitors who provide
competitive edge to this organization. Such as Coles Supermarket, Pick n Pay, Marks & Spencer,
ALDI, Wal-Mart etc. As per the latest report of Woolworths Group, around 205000 people are
employed in this organization.
2. Problem identification
There are several issues which Woolworths Group currently faces and it affects their
overall production capacity and profit margin (Krishnamoorthi and Mathew, 2018). In addition,
there are ways which help the organization to identify the problems such as customer review,
financial performance in terms of profitability or overall company’s return. By analysing such
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sources, managers of Woolworths Group able to identify the problems which affect the business
and further needs to prepare problem statement for effective solutions. Some of the identified
issues are as follow:
Spread of Corona virus: Brad Banducci, CEO of the Woolworths Group said
that the health of our clients, employees and the neighbourhoods they work is our main concern.
In accordance with the order of the Federal Government, the Hotels Company of the Woolworths
Group was suspended till further notification. Teams are trying to reallocate as many affected
team members to certain other Company organizations as possible. Currently the other firms in
the Woolworths Company remain available for sale. Unless there is any more compulsory
closing of enterprises in Australia or New Zealand, many, though not any, of our companies are
likely to persist to act as necessary community facilities. Market growth around the retail
companies of Group seems to have been prominent in recent months (exception of hotels
business), showing increasing demand for a variety of goods as consumers have eaten even more
home and deposited their freezers. This has already been clearly reflected in Australian and New
Zealand Products, contributing to demand-conscious problems around the supply chain, which
sadly culminated in shortage on supermarket shelves.
Retail sector market gets the growth because Australian people required necessary items to
survive through lockdown period due to COVID-19. It is also found that, online shopping trend
increases which provide benefits to the Woolworths Group and from there, they recover their
existing losses or sustain their staff for those sector that properly stopped until next notice such
as Hotel business of Woolworths Group (Gunasekaran and et.al., 2018). Both Woolworths
Supermarkets and Metro Food Stores in Melbourne will be accessible to shoppers arriving at
7.30pm every day, with consumers expected to have completed their shopping by 7.45pm, in
accordance with the revised requirements. Trading hours north of Sydney for Woolworth’s shops
was unchanged. The same refers to Victoria's BWS shops and Dan Murphy shops. Limited time
period shopping will cause the human congestion which leads to increase the spread of virus
which is very dangerous. Woolworths promoted that, consumers should buy products online and
they deliver goods with zero contact facilities which can minimise the spread of corona virus.
Along with it, as per the WHO safety guidelines, organization has to follow the safety
measurements but it will leads to generate high cost for the every sector organizations.
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