Market Research for Gymnasium: Current Trends, Potential Customers, and Promotional Strategies

ASSESSMENT TASK 2- PLAN
MARKET RESEARCH

Table of Contents
INTRODUCTION.......................................................................................................................................2
PART A.......................................................................................................................................................2
Rationale for market research..................................................................................................................2
Research objectives & aim......................................................................................................................3
Hypothesis...............................................................................................................................................3
Research design.......................................................................................................................................3
Data collection method............................................................................................................................4
Method of collation.................................................................................................................................5
Data analysis methods.............................................................................................................................5
Sources of information that can be utilized to inform market research....................................................6
PART B.......................................................................................................................................................6
Questionnaire...........................................................................................................................................6
Profile of potential survey respondents....................................................................................................8
REFERENCES..........................................................................................................................................10

INTRODUCTION
PART A
Rationale for market research
Market research caters relevant data to aid solve marketing challenges that a company
can most likely face. It consists of systematically collecting data about individual and then
analyzing it to better comprehend what that selected group of people needs. The main reason
behind conducting current study is to identify current trends in market related to gymnasium that
is quite helpful for John’s Gym. With the help of this market research researcher can understand
or examine potential customers for company. Within the current market situation, there is a wide
rivalry between gyms which poses great challenges over chosen company in terms of retaining
consumers as well as managing business activities in systematic manner. By conducting market
research researcher is also capable to determine cost effective and most efficient ways John’s
Gym can use to promote gymnasium that is quite beneficial for organization in term of
increasing profitability and productivity rather than before. It allows understanding the needs or
target market and their preferences about gymnasium. It help firm to take decision after
collecting more data about market trends. Moreover, this research will aid scholar to analyze
profile of people who most likely to utilize Gym services.
Research objectives & aim
Aim
To determine the effective ways to promote the gymnasium through identifying current
trends in the market. A case study on Australia.
Objectives-
 To analyze current market trends for consumer as well as product satisfaction
 To evaluate the potential consumers for John’s Gym
 To identify the most cost effective ways John’s Gym can use to promote gymnasium
 To determine the challenges faced by gymnasium