UGB009 – BUSINESS MANAGEMENT ASSIGNMENT
Added on 2021-02-19
11 Pages3552 Words14 Views
UGB009 – BUSINESSMANAGEMENT
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3TASK 1............................................................................................................................................3Introduction.................................................................................................................................3Methodology...............................................................................................................................3Findings and Recommendations.................................................................................................4TASK 2............................................................................................................................................5Introduction.................................................................................................................................5TASK 3............................................................................................................................................8Literature Review........................................................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONIn this report, quantitative research and qualitative research tools has been discussedabout and the difference has been highlighted by taking one article utilizing quantitative researchand another book using qualitative data.MAIN BODYTASK 1IntroductionBackground:- Quantitative Research is the research associated with the analysis andinterpretation of numeric data and figures. This article analyses the survey conducted onmarketing scholars so that emerging trends in quantitative marketing and also identifies themajor questions that marketing researchers should address in future in order to generate betterinsights related to challenges in Quantitative marketing research. The research was focused onmany areas like quantitative tools and methods, Doctoral Training, tenure and promotion etc. sothat quantitative aspects in these marketing fields could be researched and developed in a bettermanner (Lehmann, Netzer and Toubia, 2015).Aim:- To analyse the future of quantitative marketing based on the results of a survey.Objectives:-To investigate current trends in quantitative marketing form scholar point of view.To identify the topics related to quantitative marketing research that are to be studied infuture.To determine various challenges and opportunities that are to be faced.Hypothesis:- In order to test the hypothesis, we need to formulate null hypothesis (H0) andalternative hypothesis (H1):-H0- The past practices, methods and tools related to different marketing areas hold true for the future as well.H1- The methods, tools and practices to be modified as per changing trends in future.MethodologyPhilosophy:- Out of the two research philosophies i.e. interpretivism and positivism,interpretivism is related to qualitative methods used for studying theoretical topics. Positivism on3
the other hand refers to scientific or quantitative research methods that are used in order toanalyse and interpret the numerical data. In the present article, positivism philosophy has beenapplied where hypothesis was formulated and then tested (Slevitch, 2017).Approach:- There are two approaches for research i.e. inductive approach and deductiveapproach. Under deductive approach, there are research questions which are formulated in orderto constrict scope of research and inductive approach in associated with quantitative analysiswhere hypothesis is formulated which is later tested i.e. whether it holds true or not.Strategy:- The researcher has formulated hypothesis which will be tested on the basis of datacollected form the questionnaires that have been filled by different marketing researchers and bycovering five unrelated fields of marketing, the researcher has tried to predict the future trendsrelated to quantitative marketing. Design:- In the present article,the researcher has implemented Quasi- Experimental Designunder which researcher has identified various group-s in marketing which he has used to researchi.e. Doctoral Training, Quantitative Tools etc. and then these have been exposed to variables likefuture trends and changes in order to compare the results form those groups which have not beenselected.Data collection:- In order to collect relevant data, questionnaire method was used to collect datafrom 29 marketing scholars so that there views on different research trends could be determinedand data could be collected in a relevant manner which would give significant and relevantresults.Data analysis:- Data that has been collected through questionnaire method has been used toidentify what is the view point of researcher and based on the likert scale ranging from stronglyagree to disagree, data has been interpreted.Findings and RecommendationsAfter conducting the research on the marketing scholars form around the world, it wasfound that there were a few basic challenges that emerged form research:-There are many other disciplines which are still treating marketing as a traditional topicand they are not identifying the need to integrate marketing practices with real lifesituations (Pinto-Llorente, Sánchez-Gómez and Da Costa, 2018).4
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