Develop Organizational Marketing Objectives - BSBMKG608

Angad Australian Institute of Technology
ASSESSMENT
STUDENT DETAILS
Student Name
Student ID No.
Group No.
Date of submission
ASSESSMENT DETAILS
Unit Code BSBMKG608
Unit Name/Title Develop organizational marketing
objectives
Assessment Task No Task 3
Assessment Name/Title Marketing objectives
Qualification Advanced Diploma of Marketing
ASSESSOR DETAILS
Assessor Name
Student Name SID S Page of J

Assessment - BSBMKG608 Develop organisational marketing objectives
Table of Contents
Assessment Task 3.................................................................................................................................1
Develop marketing objectives...............................................................................................................1
Marketing Objectives – Short-term......................................................................................................1
Compatibility.....................................................................................................................................1
Joint venture with Haigh’s will help Cocoa Delights earn a wide recognition in Australia.
However, the growth will not be that quicker as in case of a franchising. However, the move is
justifiable..........................................................................................................................................1
New customers from other markets................................................................................................1
2% market share covered by its competitors....................................................................................1
Consistency........................................................................................................................................2
Managers in Cocoa Delights had no appreciation for their hard works. Now, with the new
venture they will certainly start getting performance-based incentives.........................................2
Managers working with Cocoa Delights...........................................................................................2
Managers will have increased motivation to work. Hence, the performance level will improve and
will eventually impact the market shares..........................................................................................2
Equipped...........................................................................................................................................2
In collaboration with Haigh’s, Cocoa Delights will be able to deliver an effective marketing
communication. This will help to promote products in new markets. Hence, will get a warm
reception and will eventually ensure a good initial sales................................................................2
Marketing communication...............................................................................................................2
Will help to fetch shares from satellite rights and other media activities.........................................2
Legal..................................................................................................................................................3
Need to start designing and planning awareness programmes to propagate awareness related to
energy use and waste management..................................................................................................3
Waste management and carbon footprint of Cocoa Delights..........................................................3
Some customers prefer buying a brand active in dealing with environmental issues. These
customers are health-conscious and prefer brands, which maintain sustainable business practice.
Student Name SID S Page A of J

Assessment - BSBMKG608 Develop organisational marketing objectives
The move to control its carbon footprint impact and reduce wastage will support Cocoa Delights in
achieving its short-term objective for market shares........................................................................3
Marketing objectives – Long-term........................................................................................................3
KPIs....................................................................................................................................................4
 Customers in major capital cities in Australia are aware of Cocoa’s chocolates.....................4
 Two out of five customers prefer buying the Cocoa’s chocolate.............................................4
 A good initial sales when Cocoa Delights enter more new markets........................................4
 4% market shares within three years of time...........................................................................4
 0.5% of market shares should come alone from marketing communications and satellite
rights.................................................................................................................................................4
 Increment of 1% market share every year...............................................................................4
Risk management..............................................................................................................................4
 Implementing and ensuring an early warning system.............................................................4
 A continuous and ongoing measurement for the company’s reputation, products and its
markets.............................................................................................................................................4
 Implementing a rapid situational assessment of everything from product and issue to the
market...............................................................................................................................................4
 By following market trends......................................................................................................4
 By diversifying the investment portfolio..................................................................................4
 By planning the trades..............................................................................................................4
 Being patient and ignorant to making quick decisions............................................................4
 Take-profit.................................................................................................................................4
 Stop-loss....................................................................................................................................4
References.............................................................................................................................................5
Student Name SID S Page B of J