Challenges of Social Media in Communication

This document discusses the challenges posed by social media in communication, comparing it to traditional methods. It also explores the impact of individual employee's comments and behavior on social media. Additionally, it provides an explanation of what a company's social media policy should cover and suggests a communication strategy for the Director of Social Media. References are included.

ASSESSMENT TASK 3

Table of contents
Comparing and contrasting the challenges posed by social media..................................................3
Impact of individual employee’s comments or behaviour on social media....................................3
Explanation on what social media interaction should a company’s social media policy cover......4
Devising of a communication strategy for the Director of Social Media........................................4
References........................................................................................................................................6
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Comparing and contrasting the challenges posed by social media
Social media has been an effective way of communicating which is faster and simpler than the
traditional method of communication. Social media tools have created challenges for a company
like Sunshine 100. Traditional channel of communication were not as diverse as social media
communication this made social media more uses full that traditional method of communication.
The challenges of using the traditional method communication are that they were slow causing
effect the to communicational strength of the firm and low connectivity with different
subordinates. This gap was filled by the social media channel as they are easily accessible
although social media has become a huge change with its growing popularity Use of social
media has now become an concern for the operational activities of the firm as communication
has become so easy the extent of usage has increased which has induced many employee to be
socially active all the time which affected their overall operations at workplace. There was no
such challenge in traditional communication method because the means of communication were
not such deductive in nature. Social indulgence has decreased the communication skills of the
employees which has affected the overall operational strength of the as the employees are more
indulge in being socially active rather than carrying the operations which has decreased the
operational activities of the workforce in an very evident manner (Boulianne, 2015).
Impact of individual employee’s comments or behaviour on social media
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Looking at the increase in social media usage within the population and in the employee of
Sunshine it can be said that role of social media in the lives of the individual has increase in a
very evident manner. It is important to consider that through the use of social media the element
within this medium of technology has increased in a prominent manner. It is important to
consider that in the generation of workforce social media trends and social media influence has
grown in a very prominent the employees of the workforce get highly influenced by the social
media trends and also get affected through the ay thing are shows on their social media
platforms. This affects the decision making process and behaviors (Turcotte et al. 2015). The end
of good standard has reached the social media platforms as well. People react very well on
current social media trends and get influence with influencers on the social media platform that
affects the behavior at workplace. Hence they also get influence by the brands reputations, in the
market hence social media plays as an major influencer in the life of these modern employee
which are on the social media platform or are using the said media. It is critical to think about
that using internet based life the component inside this vehicle of innovation has expanded in a
noticeable way. It is essential to think about that in the age of workforce web based life patterns
and web based life impact has developed in an exceptionally unmistakable the representatives of
the workforce get profoundly affected by the internet based life patterns and furthermore get
influenced through the ay thing appears on there online life stages. This influences the basic
leadership procedure and practices. The finish of good standard has achieved the web based life
stages also. Individuals respond very well on current web based life slants and get impact with
influencers on the online networking stage which influences the conduct at work environment.
Consequently they additionally get impact by the brands notorieties, in the market henceforth
internet based life plays as a noteworthy influencer in the life of these advanced representative
which are on the online networking stage or are utilizing the said media (Kumar et al. 2016).
Explanation on what social media interaction should a company’s social
media policy cover
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In order to decrease or to control the extent of social media usage within the workforce of the
firm the company’s social media policy should include the ways in which employees use the
name of the firm on the social media platform and what are they doing with reputation of the
brand of the firm on the social platforms. This will help the company to get precaution on
whether the employees of the firm are not misusing the name of the company to achieve self
benefits. Workforce rules of not using social media at work timings is very important this will
help the firm in keeping the employees away from social media to ensure they are working in
working conditions. Employee social media monitoring should be covered in the firm’s policy to
monitor social media activities of employee to know on whether the employee is not giving any
information of the firm outside the workplace (Warren et al. 2014).
Devising of a communication strategy for the Director of Social Media
Timing 29/6/2019
Audience The employees of the firm will be the main audience of the new
social media policy which the company introduced within the firm.
Sender The management of the firm is the sender of the message which
sending the message to the employees of the firm to report new
companies policy over social media.
Key message The message is related to the new policy which the company has
introduced to control and measure social media activities of the
employees in the firm (Perloff, 2014).
Desired Outcomes The desired outcomes are to control and measure social media
activities of the employees in the firm.
Medium Interpersonal communication in a meeting
Materials Ideas are welcomed to be left from the employee which will be used
to develop the policies
Frequency The policy will be updated and checked on every monthly basis
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References
Boulianne, S., 2015. Social media use and participation: A meta-analysis of current research.
Information, communication & society, 18(5), pp.524-538.
Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R. and Kannan, P.K., 2016. From social to
sale: The effects of firm-generated content in social media on customer behavior. Journal of
Marketing, 80(1), pp.7-25.
Perloff, R.M., 2014. Social media effects on young women’s body image concerns: Theoretical
perspectives and an agenda for research. Sex Roles, 71(11-12), pp.363-377.
Turcotte, J., York, C., Irving, J., Scholl, R.M. and Pingree, R.J., 2015. News recommendations
from social media opinion leaders: Effects on media trust and information seeking. Journal of
Computer-Mediated Communication, 20(5), pp.520-535.
Warren, A.M., Sulaiman, A. and Jaafar, N.I., 2014. Social media effects on fostering online civic
engagement and building citizen trust and trust in institutions. Government Information
Quarterly, 31(2), pp.291-301.
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