Consumer Buying Decision Making: Ryanair’s Low Cost Affair with No Frills Service for European Destinations

Consumer buying decision making :
Ryanair’s low cost affair with no frills
service for European destinations

INTRODUCTION
The major reason behind selecting of the RYANAIR products is to make analysis of the
grounds due to which this company attains a leading position in the Europe with a large team
that involves more than 12000 of the highly skilled professionals in respect of aviations,
delivering the on time performance with carrying over 1 billion of the customers.
One of the most important product in which the company deals is its low cost, no-frills air
travel facility to the European destinations. Flying with the RYANAIR had always been an
adventure fro the people as the passengers are not required to bothered about checking terms
and the conditions. The passengers gets a first class service from the RYANAIR while flying
to the Ireland with no any frills.

PROCESS OF CONSUMER BUYING BEHAVIOUR
 Problem recognition- In the first step the consumer develops a specific
need that they seeks for satisfying.
 Search process- In the first step the consumer develops a specific need
that they seeks for satisfying.
 Evaluating the alternatives- In the first step the consumer develops a
specific need that they seeks for satisfying.
 Selection stage- After making evaluation, at this stage customer decides
for the product or the service that they will be purchasing.
 Evaluating decision- Once a purchase has been done, it has been
evaluated that it satisfies the wants of the customers and is analysing that
the service or purchases meets the expectation of the consumer.