This assignment explores the principles of marketing, focusing on the STP approach and the 4P's of marketing mix. It analyzes the case of Head and Shoulders shampoo and Pantene lady's shampoo, discussing their segmentation market, target market, and positioning market. It also examines the brand/product, price, place, and promotion strategies of both brands. Overall, the assignment highlights the importance of marketing principles in achieving business goals.

Discover marketing principles: STP approach, 4P's, brand/product, price, place, promotion. Explore Head and Shoulders and Pantene shampoo case studies.

Principles of Marketing: STP Approach, 4P's of Marketing Mix, Brand/Product, Price, Place, Promotion

This document discusses the principles of marketing and focuses on the STP marketing planning process and the effectiveness of the marketing mix for Pantene and Head & Shoulders. It explores the segmentation, targeting, and positioning strategies of both brands. The document also provides insights into the product, price, place, and promotion strategies used by Pantene and Head & Shoulders. It concludes with recommendations for Head & Shoulders to improve its marketing strategies.

Principles of Marketing: STP Process and Marketing Mix of Pantene and Head & Shoulders

This report analyzes the STP process of Head and Shoulders and Pantene, and their effectiveness in marketing their products. It also provides recommendations for improvement.

STP Process of Head and Shoulders and Pantene

This report compares the marketing mix and STP model of Head and Shoulders and Pantene, two popular shampoo companies. It discusses their product, price, place, and promotion strategies, as well as their target market and positioning. The report concludes with recommendations for both companies.

Principles of Marketing: Head and Shoulders vs Pantene

Hartpury University and Hartpury College

Introduction to Marketing Task | Study

This document discusses the principles of marketing and focuses on the target market, product/brand, price tactics, place strategies, and promotional strategies of Pantene and Head and Shoulders shampoos. It provides insights into how marketing can help businesses promote their goods and services in the global market.

Marketing