Integrated and Marketing Communications Assignment 2022

Running head: INTEGRATED MARKETING COMMUNICATIONS
Integrated and Marketing Communications
Name of Student:
Name of University:
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INTEGRATED MARKETING COMMUNICATIONS1
Executive Summary
Crunch Fitness is a fitness brand who has a good marketing strategies that has helped in the
growth of the business the recent years. They are the leading brand in the promotion of ads
which are related to no judgement. It broke all the stereotypical strategies that comes in way of
fitness and essentially developed tools that is related in making fitness fun.

INTEGRATED MARKETING COMMUNICATIONS2
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
IMC Media and Contact Points...................................................................................................3
Multimedia and Multichannel......................................................................................................5
Budgeting.....................................................................................................................................8
Conclusion.....................................................................................................................................12
Reference List................................................................................................................................14

INTEGRATED MARKETING COMMUNICATIONS3
Introduction
IMC stands for Integrated Marketing Communications which is a marketing strategy used
to ensure that all forms of communication platforms are closely connected together. There are
different marketing tools which works better when they are mixed together in harmony as they
enhance the growth of businesses (Tygel et al., 2016). Fitness Crunch for the branch of Footscray
has opted for social media marketing platforms as the marketing strategy in order to improve the
effectiveness of the organization. Social bakers is the marketing partner of Fitness Crunch.
Social bakers is an AI powered social media marketing firm which provides a software for
marketing to various brands and companies. Social bakers allows the Footscray branch of
Crunch Fitness with the flexibility to publish posts as well as schedule them in more than 250
social media profiles such as Instagram, Facebook, Twitter and Google which works faster than
other campaigns (Bogsnes, 2016).
Discussion
IMC Media and Contact Points
Crunch fitness has opened up a new pilot program system in Footscray which
automatically invitees the select franchisees to connect with Social baker account in order to
create, share and empower the local content that reverberate with their clients. The fitness brand
tries to promote their approach of merging entertainment with fitness by making it fun. It has a
pioneering role in the provision of fitness to people with differing exercises, goals, strategies and
outcomes (Tuten & Solomon, 2017). Recently, Fitness Crunch launched its new strategy of ‘No
Judgments’ with the marketing agency, Strawberry Frog. They created a video which broadcasts
a woman trying to raise a belly laugh from the talking belly button. Another video shows a