Marketing Management: A Case Study of Tesco

Running head: MARKETING MANAGEMENT
Marketing management (Integrated Marketing Communication): A Case Study of Tesco
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MARKETING MANAGEMENT
Table of contents
Integrated marketing communications.......................................................................................2
Social media marketing as integrated marketing communication tool for Tesco......................4
Challenges and issues in social media marketing as integrated communication tool................5
Possible outcomes through the consideration of social media marketing..................................6
References..................................................................................................................................7

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MARKETING MANAGEMENT
Integrated marketing communications
Figure: IMC (Belch et al. 2014)
With the advancement of technology and communication, it has been understood that
the integrated marketing communications or IMC enables the use of different marketing and
communication channels for marketing the products and services of Tesco properly and fulfill
the needs and requirements of the customers too largely. The integrated marketing
communications has ensured that the messages and communication procedures are linked
together by integrating the various promotional tools and ensuring that the right messages and
information about the products are delivered to the customers, which has been possible with
the involvement of social media platforms (Belch et al. 2014). This has allowed the
customers to become aware of the kinds of products and services delivered. The social media
platforms are used by Tesco to form close relationships with the clients and make them more
associated with the brand across its whole product portfolio. The IMCs have been further
facilitated with the support of Arena Quantum, which has introduced a social media
campaign to promote the products (Andrews and Shimp 2017).