Stakeholder Analysis Research Report 2022

RUNNING HEAD: STAKEHOLDER ANALYSIS
Dynamic strategy and Disruptive Innovation

STAKEHOLDER ANALYSIS 1
Executive Summary
The research report is summarized on Facebook Stakeholder analysis. It is a global company that
offers social media services to users. It includes the major challenges of Facebook. It also pours
light on the current position of the company and its major evolution. In order to showcase the
Facebook chief stakeholders, a stakeholder view model is also presented. It includes a tabular
chart that determines the key stakeholders within each stakeholder group and their role in
Facebook. The last section is Facebook stakeholder analysis. As per the freeman stakeholder
matrix, Facebook key stakeholders are determined. Moreover, it includes the behavior, motives
and possible coalition of stakeholders.

STAKEHOLDER ANALYSIS 2
Contents
Introduction to Facebook.................................................................................................................3
Challenges....................................................................................................................................3
Evolution..........................................................................................................................................3
Stakeholder view model..................................................................................................................4
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Table showcasing major stakeholders..........................................................................................5
Stakeholder categorization...............................................................................................................6
Stakeholder analysis........................................................................................................................6
Customers.....................................................................................................................................6
Employee.....................................................................................................................................7
Government..................................................................................................................................8
Shareholder..................................................................................................................................9
Coalition........................................................................................................................................10
Conclusion.....................................................................................................................................10
Bibliography..................................................................................................................................11

STAKEHOLDER ANALYSIS 3
Introduction to Facebook
Facebook is an American company that offers online social networking services to the people.
Mark Zuckerberg founded Facebook in the year 2004. It is the world most popular social media
network. It is assessed that it has around ‘2.41 billion’ monthly active users (Stastista, 2019).
It is the leading social networking site in the world in the year 2019 (Magazine, 2019). Its
annual revenue for the previous year is $55.838B (Macrotrends, 2019). It has successfully
able to enhance its annual revenue.
It has a vision of focusing on the privacy of the users in the global world. It includes providing
the users private interaction, data encryption, enhancing safety and secure data storage
(Zuckerberg , 2019). Its mission is to provide power to the people to build community and
bring the world close together (Esi, 2014).
Challenges
 To eliminate misinformation
 It has a challenge of enhancing the privacy level and safeguarding user’s information.
 To prioritize users safety
 To provide unclogged information related to advertisements (Newsroom, 2019)
 To enhance the user engagement rate
 To regenerate the growth of slowdown revenue from the ad (Gaus , 2018)
Evolution
In order to improve the user experience, Facebook has updated the new features in ‘news feed’.
It lays high strictness on Ad targeting. It has also developed new data history tools. It has
enabled the feature of ‘clear history' on Facebook. This feature allows the users to delete specific
personal data from the website. Additionally, it has banned the promotion of brands that has poor
customer feedback. It has undertaken such a step to enhance the customer experience on
Facebook. It has laid prior attention in enhancing ad and page transparency. This will allow the
user to view essential information related to the ad. This will help the user in checking the
credibility of the ad (Stutzman, 2012).