Stakeholder Analysis of Facebook: Users, Employees, Promoters and Owners

MANAGEMENT
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Executive Summary
This report critically analyses the stakeholders of Facebook in relation with their behaviour,
motives and possible coalition. Facebook is one of the leading enterprises in social media and
advertising industry. The company stakeholders directly or indirectly influence its business
functions and therefore it is important to identify each of them at an edge.
The key stakeholders of Facebook that has been identified include users, employees,
competitors, owners, society, government, promoters and managers. For further analysis, the
four most significant stakeholder of the company includes Facebook users, promoters,
employees and owners. All these stakeholders have their different interest and expectations
from the company.

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Table of Contents
Overview...................................................................................................................................3
Stakeholder View.....................................................................................................................4
Stakeholder Analysis................................................................................................................6
Conclusion.................................................................................................................................7
References.................................................................................................................................8