Assignment on Internet & E-Business

Added on - 28 May 2020

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Contents1 Introduction..............................................................................................................................................32 Identified market......................................................................................................................................33 Target audience........................................................................................................................................33.1 Customers..........................................................................................................................................33.2 Restaurants........................................................................................................................................33.3 Riders.................................................................................................................................................44 Purpose.....................................................................................................................................................45 Future of the website...............................................................................................................................46 Design decisions.......................................................................................................................................47 Conclusion................................................................................................................................................7References...................................................................................................................................................8
1 IntroductionThe food delivery industry is growing at a very high rate. Customers now find it easy to order food onlinerather than go to a restaurant to get the same food. This has been facilitated by the advancement intechnology which has made it easy for any customer to make orders by just using their mobile phonesthrough a mobile application or a web application. This report discusses the MealMe website which hasbeen developed to compete with other similar websites in the food delivery industry. It shows how thewebsite reaches the target audience and how the target audience uses it to achieve their desired goals.2 Identified marketThe food delivery industry is constantly growing especially in the United States. According to Statista, aresearch done in 2016 showed that the revenue generated by the restaurant industry was close to 782.7billion U.S. dollars. In 2015, consumer spending for food delivery was 30 billion U.S. dollars with 4 billionU.S dollars accounted by online deliver sales. A survey done in November 2016 showed that 20 percentof respondents use food delivery services at least once a week thus showing food delivery is verypopular (Statista, n.d).According to these statistics it’s clear that is there is need for a platform through which users can makeorders from their favorite restaurants and have the food delivered to their doorstep. This is not the firstconcept of its kind with there being other companies like Deliveroo and UberEats that use the sameconcept. Although there are other existing companies, the market is still open for new entries like theproposed MealMe website as the existing websites do not reach all the consumers and have notenrolled all the restaurants preferred by many consumers.3 Target audienceThe MealMe website has three target audiences;Customers in need of food deliveriesRestaurants in need of delivery servicesRiders who will make the real delivery.3.1 CustomersThe customers in need of food delivered to their doors will access the website to make their orders. Theorders are based on the restaurants that are closest to the customer as the customer cannot makeorders to restaurants that are very far away from the customer. TO control this, during the time ofmaking the order, the customer will have to provide an address and a list of restaurants around thatarea are shown for the customer to choose. The customer then makes an order and pays through anonline payment system3.2 RestaurantsThe restaurants in need of delivery services will access the system to receive orders from customersmaking orders through the system. The restaurant will receive orders from customers who are in itsproximity. Upon receiving the order, the restaurant should package the food and hand it to the riderwho makes the delivery to the customer. The restaurant should constantly update their menu
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