Online Food Delivery Business: A Start-up Idea for Hennie Pennie

Inovation and Entrepreneurship
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Contents
Executive Summary.........................................................................................................................3
Start-up business idea......................................................................................................................3
Industry profile................................................................................................................................4
The Business model.........................................................................................................................5
Point of differentiation.....................................................................................................................5
Challenges to the business idea.......................................................................................................6
Prospective customers.....................................................................................................................6
Brief Marketing Plan.......................................................................................................................7
Competitor analysis.........................................................................................................................8
Source of funding............................................................................................................................8
Intellectual property.........................................................................................................................9
REFERNECES..............................................................................................................................10
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Executive Summary
The Online food delivery business is form of system which is mainly adopted by different
restaurant in food industry. Moreover, it also provided online food delivery service and place
order at quick manner. Hennie pennie is kind of the online food delivery system in which
provide the excellent food delivery services to their potential consumers. Usually, this company
was provided the online platform where client can directly select food items in their favourite
restaurant. This is the most convenient method of ordering and paying.
It outline all kind of essential food & beverage related service provided to their potential
consumers. it means that offers variety of food whether for lunch or dinner. During covid-19,
company is also consider all precaution measure and maintain a proper hygiene level. The online
food delivery service is one the best option in which attracts more and more consumers in UK.
Because it is completely affordable for client to select large number of food options, check price,
quantity. Accordingly, they were used online platform and received food at their right location or
areas.
Start-up business idea
Hennie Pennie is type of online food delivery system that makes it possible for individual people
to order their food from different restaurants, those are already available on business website.
Hennie Pennie is basically used web-based and has mobile web integration that allows user to
order their food online (Botelho, Fehder and Hochberg, 2021). Sometimes, a people can wait for
delivery of food. The potential consumer will quick way to check the online food delivery and
different offers in food items. At the time of covid-19, many people are preferred to choose or
select the online food delivery services. That’s why, it is primary reason for starting the business
to provide the best quality of food delivery services. Usually, it will be targeting the new
generation people, those are preferred to find variety of options according to taste. The vision of
Hennie pennie is a multi-faceted success that includes all necessary financial well-being of the
enterprise. in achieving the vision, company will always consider the impact of business through
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decision making. Efforts of product on client, relationship between staff members and
consumers.
Hennie Pennie is willing to offer several kind of product or services for their potential customers
and also increase the level of patronage. Among the products to be offered such as Cheese,
Salads, chicken, coke, Burger and egg.
Industry profile
Through food delivery industry, it is very competitive and remain thriving, successful because of
the compatibility of enterprise system. Nowadays, each and every people are living in modern
society and adapt innovation in their life. There are large number of people who have putting
some efforts, time and resources to find best food delivery options (Cinel, 2020). Online food
delivery is one of the best option for people who are busy in office work. It will help to reduce
the time investment and easily order food through online platform. That’s why, the food delivery
business will continue grow and succeed.
On the basis of analysis, Food industry is one of the largest industries in country and even
across global world. There are variety of food delivery system which will be increasing the past
few years. But now at the time of covid-19, it will be increasingly demand of online food
delivery service n marketplace. More than 600 restaurant are opened every month, therefore it
keep struggling to be at the top and keep pace with increasing demand. So as, it is needed to
invest money, time in the online food delivery business.
Target market-
Hennie pennie will be targeting the specific groups on the basis of age, gender and interest.
Usually, it consider both adults and younger who are purchasing a food from online. They are
ready to order their food by online and receive home delivery. In this way, Hennie Pennie will
decide to attract customers such as student, health conscious people, opened minded or curious
person. this will help to increase the demand of Hennie Pennie business, achieving goal or
objective.
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