Marketing Strategies for Procter and Gamble Corporation

This report discusses the marketing strategies adopted by Procter and Gamble Corporation to make strong relational constructs with the customers and to earn greater profitability. It includes situational market analysis, P&G value and mission statement, organization structure, and comparison of P&G’s value and mission statements with its current business objectives.

TASK 1

In the existing competitive and volatile market place,
profits of business organization and the breadth of
customer base depends on the efficiency of strategies
and policies framed by the management. To consolidate
larger stream of customers with the organization, the
suitable and appropriate marketing strategy is adopted to
launch and position the product in different market
segments. With the vision to become customer's first
choice by providing them quality services at affordable
price, organization comes up with effectual strategies
and management.
INTRODUCTION

Along with that, the management frames
strategies after undergoing the complete internal and
external analysis of business scenario. The formulation
of strategies inculcates various components such as
current business situation, financial features and
requirements, market strategies, projected market
share, pricing, position new business, sales potential,
promotion plan, creating competitive grid and
designing the development plan.
CONT…..

The report is prepared to elucidate the marketing
strategies adopted by the organization to make strong
relational constructs with the customers and to earn
greater profitability. For that purpose, the American
multinational consumer goods company, Procter and
Gamble Corporation is taken into account. It is head
quartered at Cincinnati Ohio. Organization provides
branded products and services in more than 180
countries.
CONT.….

The existing business plans and strategies of P &
G are reviewed. Further, complete scenario for the launch
of new product, that is, “packaged ready to eat” is
discussed which inculcates the management strategies
and framework for integrated marketing plan. Also, with
the help of certain tools and techniques, the plan is
promoted and ways in which the products are made
innovative with new features are explained.
CONT.…

 Mission statement of P&G: Company has stated that
they will provide branded products as well as services
of superior quality and value that improve the lives of
customers.
 Vision statement of company: Vision statement of
company is to become recognized as the firm that is
providing best services as well as consumer products
in the world.
P&G VALUE AND MISSION
STATEMENT

ORGANIZATION STRUCTURE

It is the one of best and recognized brands among
worldwide consumers. It can be stated that company will
not be able to survive apparently if their management
team will not be willing to change anything and
everything. Here, they require serving high quality
factors in order to achieve their market. Currently, they
are focusing towards the innovation while their mission
is to provide better quality services to their customers as
well as extension of their brand. Due to this, they are
launching a new product with high quality.
Comparison of P&G’s value and mission statements with its current business objectives

SITUATIONAL MARKET ANALYSIS

A proper situational analysis will frame which
determines all those factors which helps in influencing
the current conditions of company as well as their
competitors. It also defines their firm’s projected growth
areas and perceived brand image of company as well. For
this proper SWOT analysis takes place which can also be
defined as internal analysis of company.
CONT.….

Internal: Strength and Weaknesses
External: Opportunities and threats
Strengths:
 Innovative as well as quality services.
 Most trusted brand
 Consumer trust
 Largest retailers in US and all around the world
 Strong R&D department
CONT.…

Weaknesses:
 Decreasing market share
 Most of the beauty and health products are for only
woman
 Does not offer their customers with any of their private
labels on those products.
 Do not have ready to eat products
CONT.….

Threats
 Private label growth
 Increasing competitors like L'Oreal, Unilever, etc.
 At the time of recession, consumer spending has
decreased
 Due to increasing raw material’s cost to company
CONT.….

Opportunities:
 Developing health and beauty products for the men as
well as selling out the ready to eat products
 Capturing rural markets as they are not having their
existing presence
 Concept of go green and developing their online
presence in the market
CONT.….

All the above identified opportunities and threats
relates to the organisation’s strategic objectives and
competitive position. All their opportunities help them in
achieving the exponential growth of middle class people
in emerging markets such as China and India. With the
help of this, they are able to attain better competitive
position and to maintain their existing brand position in
the market as well.
How opportunities and threats relates to strategic objectives and competitive position?

By launching new products and services such as
ready to eat products as well as health and beauty
products for men, they are able to develop superior
understanding of their customers’ needs and to build trust
on them. Further, it can be stated that by making
appropriate strategic plan and overcoming with the
existing issues and threats, they are able to achieve their
competitive advantage. It helps them in strengthening
their brand image and in developing a positive mind set
of customers as well.
CONT.….

With the report prepared, the inference is made that the
organization P & G group is operating with the strong integrity
and foundation values. The group is operating in 80 countries by
distributing the products in 180 nations. The organization has
strong relational constructs with the customers with the help of
offering better quality of services at affordable prices.
CONCLUSION

 Apart from the conventional range of consumer and
personal use goods, organization has launched the new
product, that is, “READY TO USE” meals. In this
segment, the organization is coming up with the packaged
food such as muffins, sandwiches, hot-Dogs, burgers, jam
rolls and others in different varieties. Analyzing the
market trends and the scenario of consumer’s choices and
preferences, the market plan is prepared. The plan aims to
target the large stream of customers. With the effectual
ways to capture the attention of customers, organization
increases the market share and its customer base.
CONT.….

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REFERENCES

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