Assignment Submission I hereby acknowledge and agree that assignment submission is entirely my own work

ASSIGNMENT 1 FRONT SHEET
Qualification BTEC Level 4 HND Diploma in Business
Unit number and title Unit 2 Marketing Essentials
Submission date Date Received 1st submission
Re-submission Date Date Received 2nd submission
Student Name NGUYEN VAN TU Student ID BHBF200040
Class PBA17101 Assessor name NGO THE NAM
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I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that
making a false declaration is a form of malpractice.
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Table of Contents
L01:Explain the role of marketing and how it interrelates with other functional units of an organisation..4
A. Marketing:...........................................................................................................................................4
B. Role of marketing....................................................................................................................................4
1. Introduction of the company and the report.........................................................................................5
1. Introduction............................................................................................................................................5
1.2 The report.............................................................................................................................................6
2 Explain the functions of the marketing department to the Board of Directors..........................................6
2.2Definition and main functions operation of marketing.........................................................................6
2.2Orientation to manage MKT activities from time to time.....................................................................8
2.3 Roles and responsibilities of marketing activities...............................................................................13
3. An explanation of the role of marketing and how this department helps the company to
overcome issues and achieve the business objectives.......................................................................14
3.2 The importance of room marketing...............................................................................................15
3.3 Differences of marketing activity in B2C and B2B environments.............................................15
4 References.................................................................................................................................................18

L01:Explain the role of marketing and how it interrelates with
other functional units of an organisation.
A. Marketing:
Marketing is a bridge between businesses and markets, between products and customers, between
product characteristics and user needs. Through planning, production, pricing, and marketing activities,
the Marketing Department meets both the needs of the consumer market and the business objectives of
the enterprise. The ultimate goal is that the products and services of the business are consumed as much
and as sustainably as possible. Those are the goals that anyone looking for a marketing job needs to
understand.
B. Role of marketing.
In the highly competitive global economy, marketing is increasingly important. Marketing plays an
important role in building relationships between customers and the organizations that supply markets.
Helps customers use commercial products to satisfy customers by conducting market research, creating
and testing products according to their needs and wants. At the same time, thanks to the
communication function played through advertising and public relations, marketing also plays a role in
providing information to customers, which is the basis of customer choice. The marketing department
understands customer needs and the process of serving customers, and also plays a certain role in
meeting customer needs. In addition, marketing also plays a role in shaping the brand and commercial