Unit 2 Marketing Planning and Processes PDF
Added on 2022-01-13
11 Pages2704 Words78 Views
ASSIGNMENT 1 FRONT SHEET
Qualification BTEC Level 4 HND Diploma in Business
Unit number and title Unit 2 Marketing Planning and Processes
Submission date Date Received 1st submission
Re-submission Date Date Received 2nd submission
Student Name Nguyễn Đăng Việt Student ID GBH200707
Class Assessor name Nguyễn Phương Tú
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that
making a false declaration is a form of malpractice.
Student’s signature
Grading grid
P1 P2 M1 M2 D1
Qualification BTEC Level 4 HND Diploma in Business
Unit number and title Unit 2 Marketing Planning and Processes
Submission date Date Received 1st submission
Re-submission Date Date Received 2nd submission
Student Name Nguyễn Đăng Việt Student ID GBH200707
Class Assessor name Nguyễn Phương Tú
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that
making a false declaration is a form of malpractice.
Student’s signature
Grading grid
P1 P2 M1 M2 D1
Summative Feedback: Resubmission Feedback:
Grade: Assessor Signature: Date:
Internal Verifier’s Comments:
Signature & Date:
Grade: Assessor Signature: Date:
Internal Verifier’s Comments:
Signature & Date:
Contents
I. INTRODUCE
II. THE CONCEPT OF MARKETING
III. OVERVIEW OF THE MARKETING PROCESS WHICH REFLECT THE KEY ROLES OF
MARKETING
a. Understand The Marketplace and Customer Needs and Wants
b. Design A Customer Value-Driven Marketing Strategy
c. Construct an Integrated Marketing Program That Delivers Superior Value
d. Engage Customer, Build Profitable and Relationship, Create Customer Delight
e. Capturing Value from Customers.
IV. THE ROLE AND RESPONSIBILITIES OF MARKETING FUNCTION IN THE CONTEXT OF
H&M ORGANIZATION
V. MARKETING INFLUENCES AND INTERRELATES WITH OTHER FUNCTIONAL
DEPARTMENTS IN H&M COMPANY AND HOW IT SUPPORTS THE WIDER
ORGANIZATIONAL CONTEXT IN TERMS OF VISION, MISSION AND PURPOSE.
a. Marketing influences and interrelates with other functional departments in H&M
b. Marketing supports the wider organizational context in terms of vision, mission, and
purpose
VI. References
I. INTRODUCE
Nowadays, as the market becomes increasingly competitive, businesses are constantly capturing and
updating the latest trends in the market to create an advantage for businesses. And one of the means to
help you reach the market and bridge the market and your business is marketing activities. So, in this
report I will cover the following issues: Definition and concepts of marketing, the role of marketing; and
the relationship between func as this world grows increasingly digital and interlinked, brands and
marketers are embracing modern content marketing strategies to allure potential customers and improve
their sales. The rising competition in the marketing field is powerful content marketers to be more
productive, produce real-time message using behavioral patterns and make it visually engaging. With
advent of advanced technologies, e.g., artificial intelligence, IoT, virtual world, and mobility, knowledge
marketing has reached the whole new positional units. The report highlights the importance of marketing
and relationships within the company. Especially accompanying this report is H*M, a well-known
I. INTRODUCE
II. THE CONCEPT OF MARKETING
III. OVERVIEW OF THE MARKETING PROCESS WHICH REFLECT THE KEY ROLES OF
MARKETING
a. Understand The Marketplace and Customer Needs and Wants
b. Design A Customer Value-Driven Marketing Strategy
c. Construct an Integrated Marketing Program That Delivers Superior Value
d. Engage Customer, Build Profitable and Relationship, Create Customer Delight
e. Capturing Value from Customers.
IV. THE ROLE AND RESPONSIBILITIES OF MARKETING FUNCTION IN THE CONTEXT OF
H&M ORGANIZATION
V. MARKETING INFLUENCES AND INTERRELATES WITH OTHER FUNCTIONAL
DEPARTMENTS IN H&M COMPANY AND HOW IT SUPPORTS THE WIDER
ORGANIZATIONAL CONTEXT IN TERMS OF VISION, MISSION AND PURPOSE.
a. Marketing influences and interrelates with other functional departments in H&M
b. Marketing supports the wider organizational context in terms of vision, mission, and
purpose
VI. References
I. INTRODUCE
Nowadays, as the market becomes increasingly competitive, businesses are constantly capturing and
updating the latest trends in the market to create an advantage for businesses. And one of the means to
help you reach the market and bridge the market and your business is marketing activities. So, in this
report I will cover the following issues: Definition and concepts of marketing, the role of marketing; and
the relationship between func as this world grows increasingly digital and interlinked, brands and
marketers are embracing modern content marketing strategies to allure potential customers and improve
their sales. The rising competition in the marketing field is powerful content marketers to be more
productive, produce real-time message using behavioral patterns and make it visually engaging. With
advent of advanced technologies, e.g., artificial intelligence, IoT, virtual world, and mobility, knowledge
marketing has reached the whole new positional units. The report highlights the importance of marketing
and relationships within the company. Especially accompanying this report is H*M, a well-known
international fashion brand, which opened its first store in Ho Chi Minh City. HMRC, Vietnam a few
years ago. Since then, the brand has grown rapidly, expanding its retail store system in different provinces
and cities in the country and becoming one of the most popular fashion brands for Vietnamese consumers.
So, you can understand better. We would like to introduce our students to marketing as an exciting career
path.
II. THE CONCEPT OF MARKETING
Market Orientation
A company uses Market Orientation to organize its activities products and services around its customers
wants needs. In the case of H&M it is seen that the company follows the philosophy, as H&M focus on
the needs and wants of their customers before creating their products. Constantly monitoring customer’s
desires and quality changing their products and services to what best suits their customers. “Putting the
customers 1st and the customer is always right”. H&M recognizes the ongoing dip in the world’s economy
and recognizes that it is becoming harder to buy expensive fashionable clothing. So, it is H&Ms concept
of trendy fashionable clothing but within reach of the common man. H&M have a strong standing with the
US and Europe but market and sell their products in 2 completely different ways. The US target the young
and most fashion-conscious females and in Europe they are more of a department store. When designing a
product H&M always keep their customers in mind. Designer Ann-Solie Johansson admits that finding the
customer’s needs is very important. She also states that she used to follow people off the subway and
question them about their fashion needs (scribed).
Market orientation viewpoints include the choice making perception, market intelligence view, ethnically
based behavioral perspective, strategic perspective, and consumer orientation perspective (Market
orientation, n.d.).
Sales Orientation
A companies’ approach/philosophy that primarily focuses on advertising sales of anything it produces or
distributes throughout marketing and sales calls, as opposed to product orientation. Effective management
of the affiliation between company and shoppers define its accomplishment of sales and or selling.
years ago. Since then, the brand has grown rapidly, expanding its retail store system in different provinces
and cities in the country and becoming one of the most popular fashion brands for Vietnamese consumers.
So, you can understand better. We would like to introduce our students to marketing as an exciting career
path.
II. THE CONCEPT OF MARKETING
Market Orientation
A company uses Market Orientation to organize its activities products and services around its customers
wants needs. In the case of H&M it is seen that the company follows the philosophy, as H&M focus on
the needs and wants of their customers before creating their products. Constantly monitoring customer’s
desires and quality changing their products and services to what best suits their customers. “Putting the
customers 1st and the customer is always right”. H&M recognizes the ongoing dip in the world’s economy
and recognizes that it is becoming harder to buy expensive fashionable clothing. So, it is H&Ms concept
of trendy fashionable clothing but within reach of the common man. H&M have a strong standing with the
US and Europe but market and sell their products in 2 completely different ways. The US target the young
and most fashion-conscious females and in Europe they are more of a department store. When designing a
product H&M always keep their customers in mind. Designer Ann-Solie Johansson admits that finding the
customer’s needs is very important. She also states that she used to follow people off the subway and
question them about their fashion needs (scribed).
Market orientation viewpoints include the choice making perception, market intelligence view, ethnically
based behavioral perspective, strategic perspective, and consumer orientation perspective (Market
orientation, n.d.).
Sales Orientation
A companies’ approach/philosophy that primarily focuses on advertising sales of anything it produces or
distributes throughout marketing and sales calls, as opposed to product orientation. Effective management
of the affiliation between company and shoppers define its accomplishment of sales and or selling.
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Marketing Essentials: The role and responsibility of Marketinglg...
|42
|9810
|88
Marketing Planning and Processlg...
|17
|3864
|44
Assignment 1 - Unit 2 Marketing Processes and Planning Level 4 BTEC HNDlg...
|19
|5995
|80
Assignment Submission I hereby acknowledge and agree that assignment submission is entirely my own worklg...
|19
|4231
|355
Unit 1: Business and Business Environment PDFlg...
|8
|1703
|28
Business Strategy (574) Assignment Submissionlg...
|24
|7243
|382