Case Study on Electronic Retailing

This case study examines the growth of electronic retailing and its impact on traditional high street stores. It discusses the advantages and disadvantages of technology in the retail industry and explores the vision of supermarkets in the future. The study also includes a focus on Alibaba, a Chinese multinational technology organization.

Case Study on Electronic
Retailing

Contents
INTRODUCTION...........................................................................................................................3
Extinction or Co-exist of traditional high street store......................................................................3
Advantages and dis-advantage of technology..................................................................................4
Retail’s vision of supermarket.........................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The term electronic retailing is an existing trend or way that performs and control work
with use of digital techniques and methods. In simple terms, it is a process of selling products
and services with use of electronic media specifically internet. Ali-baba is an example of online
retail organisation. It is a Chinese multi-national technology organisation which is specialised in
E-commerce, retail and technology sector (Castillo, 2017). Further, this report highlights on huge
growth of online shopping and advantages as well as dis-advantages of each technology
perspective. In the last, retail vision of supermarket 2020 is also focused in the upcoming report.
Extinction or Co-exist of traditional high street store.
Product and service
In the present scenario, retailers are facing challenges to survive in market and the most
possible reason is the non-response towards the changing demand and potential of online-
shopping. It determines that E-retailing business organisation formulates large number of barrier
such as adoption of technology in store, change in buying pattern of consumer behaviour etc. for
high-street stores. Therefore, two major shifts that are analysed from high street shops is use of
technology and other is complexity to understand buying behaviour of individuals. It results store
face challenges to manage and deal with Electronic-retailing business. All types of products are
offered by the Alibaba in their online retail business. HOMA business model of respective
organisation is an example that demonstrates all products are offered by management to
customers in an organised manner. The speciality of this stores that it allow customer’s to
undertake products after physical approach. Moreover, large online organisation such as Alibaba
performs work at a large level with high value of digital aspects. It results like, to deliver
products in short period of time. Easy exchange and return policy so it is easy for management to
manage and complete work at global level (Hylton and Ross, 2018). Overall the existing of high
street store is uncertain in the upcoming future.

Shifts
E-retailing business is impacted due to different roles which play an important role for
performing task and objectives in an organised manner. Alibaba face the major problems from
local online organisation because it directly offers products with cheaper rates. But the actual
situation is different as factors also exist in retail business. Generally, online retailer does not
have expensive overheads that relates with high street store specifically for multiple locations. In
context of Alibaba, organisation operates multiple store. But still face expenses which impacts on
cost factors, it includes supply chain, delivery cost and competition among online marketing.
Relevance and elements
Virtual elements create endless opportunities for the market and most of them are
formulated by authorities of Alibaba. This aids management to work with tradition by reimage of
products through managing and completing task with more efficiency. Customers perform an
important role and it is used in completion of work by performing all tasks in an accurate
manner. It also refers customer or buyer plays an important role and it leads to complete work
according to decided techniques (Johnson, 2020). Example- Store and malls all are covered by
Alibaba that support to deliver product at home if they required products such as Jeans not exists
than operator provide goods to buyer at their convenience place when it is available.
Advantages and dis-advantage of technology
Technology and digital techniques perform an important role in current market
conditions. There are different technology aspects related with organisation and most of them are
designed towards enhancing customer’s experience. Some advantages and dis-advantages of
existing technology are mention as follow:
BLE Bluetooth low energy beacon
Advantages Dis-advantages
 Low power consumption- Alibaba
performs all functions with digital
technology. So with use of Beacon it is
easy for management to complete work
with low power for consumer use them
at any time.
 Low data rates- There are various
operations and functions is performed
by management. It is used for
performing business and this leads in
high rates. This also results for supports
with modes of transmission.
 Reliability- BLE is used to manage and  BLE Beacon devices and it is used for

transfer all data and information
through use of application. It results
data is communicated in an easy
manner related with sale and new
products availability easily.
increasing in Bluetooth that manage
procedure and data transfer in methods
of managing inexpensive.
Facial recognition technologies
Advantages Dis-advantages
 Helps to find individuals- Law
enforcement arrange agency and it is
used to manage task by identify of
individuals in performing task properly
(Kasemsap, 2016).
 Imposes on personal freedom- There
are different task performed that leads
individuals for managing behaviour as
per database that is complex to manage
cause as per probability.
 Protect business against theft- Business
owner utilise facial recognition that aids
in managing work to uplift threats for
completion of task in easy manner.
 Violates personal rights- Countries with
personal freedom and it is used to
manage work by commonly recognition
that aids in troublers for managing task
as per rights.
Robot Assistant
Advantages Dis-advantages
 Safety- Use of robots and it is used to
dangerous environment. This enhances
employee’s safety by performing work
in an organised manner.
 New business model- The implement of
robots model is an expensive method to
manage task with use of robots model.
 Job creation- Utilise of robot increase
the number of workplace by minimising
staff and performing all observations as
per business analyst.
 Lack of efficiency- Range and
benchmark decided by organisation
refers to perform work in an efficient
manner (Siqueira and et. al., 2020). But
it is complex to manage robots because
chips and technology is needs to be

changed.
Smart Mirrors
Advantages Dis-advantages
 Attractive light box- Ordinary light box
works is simply a board. The mirror
displays dynamic and it is used for
attracting people that draw attention of
persons.
 Lack of human- magic mirror
technology is lack of human interaction
course of action. So this is used to
perform work with shopping.
Auto Checkouts
Advantages Dis-advantages
 Better use of space- It is easy to
manage and complete work and this
need for managing traditional cashier
system. It also used in managing work
with transaction properly.
 Unhappy customers- If 66% more
number of consumers is identified than
34% not work with self-checkout. Like,
customers are not comfortable to share
bank details.
Retail’s vision of supermarket
Consumer behaviour of the supermarket market is changing with rapid speed as large
organisation such as Alibaba engage technological aspects at a large level. So the vision, mission
and values of organisation are changed. Now the supermarkets are totally customer centric and
they focused towards fulfilment of customer needs. In the present scenario, retail vision for
grocery store is totally new within few years.

Figure 1Source(https://www.alibabagroup.com/en/global/home)
Super market will get towards takeaway game- Online and offline business both are
struggling due to dynamic needs of customer’s and market trend. One of the most narrative
changes over the years is the shift of market towards online orders. In the present scenario, bricks
and motor model allow buyers to showcase organisation products and it aids to achieve success
in market. HOMA stores of Alibaba are the example of takeaways game topper (Xiao, 2016). It
is because online players work with expertise that aids to complete all work in successful manner
by completing task according to strategic partnership and acquisition.
Technology based revolution- One from the four customers is focused towards a
flexible purchase of products and services whether, it is retail or any another product. In simple
terms, technology is defined as an important factor which improves habits of individuals
specifically for persons. It is also used by management to complete all work by evolving
professional who are free to learn and adopt technology systems in organisation. Example- QR
code system helps to purchase food item and also provide the information related with recipe of
foods. Along with this size, colour and availability of stock is self-stored with the use of
technology by Alibaba management.
Use of technology
Alibaba is performing their work at global level so it is analysed by management that
organisation that technology is not similar at all locations. On the other side, technology is an

important aspect which is used by management to perform all functions and operations in an
appropriate manner. According to present conditions, Bluetooth low energy proximity is
transmitted towards universal perspective that make compatible application and website for
offering products and services in an organised manner. Alibaba perform their work at global
level so it is essential for management to accomplish longer results by improving company
goodwill. Location based action or activities are an important aspects and it leads management to
complete work with more efficiency. Similarly, auto-check out technology is an important
aspects and this leads management for completion of all work in an appropriate manner by
completing and managing all work according to decided features. It leads in selection of task as
per areas of company devices that make extended precision of activities in proper manner.
CONCLUSION
In the last, with the analyses of above report it is concluded by management that
technology perform an important role which leads organisation to complete their work according
to present market conditions. Along with these, different types of technology aid an organisation
for completion of their work according to decided locations. Bluetooth low energy is an optimum
technology for completion of task with an appropriate manner. In the last, advantages and dis-
advantages of technology to perform work with more efficiency among future also included in
this report.
REFERENCES
Books and Journals
Castillo, J., 2017. The relationship between big five personality traits, customer empowerment
and customer satisfaction in the retail industry. Journal of Business and Retail
Management Research (JBRMR), 11(2).
Hylton, P. and Ross, C.L., 2018. Air Cargo Forecasting in an Age of Electronic
Retail. Transportation Research Record, 2672(29), pp.48-58.
Johnson, J.P., 2020. The agency and wholesale models in electronic content
markets. International Journal of Industrial Organization, 69, p.102581.
Kasemsap, K., 2016. Retail marketing strategies and brand management: A global retail industry
perspective. International Journal of Social and Organizational Dynamics in IT
(IJSODIT), 5(2), pp.66-78.
Siqueira Jr and et. al., 2020. A 2020 perspective on “Spreading the word: How customer
experience in a traditional retail setting influences consumer traditional and electronic
word-of-mouth intention”. Electronic Commerce Research and Applications, 40,
p.100930.

Xiao, J., 2016. Implementation of lean, agile or leagile in consumer electronic retail companies:
a comparative study between China and New Zealand: a thesis presented in partial
fulfilment of the requirement for the degree of Master in Logistics and Supply Chain
Management at Massey University, Auckland, New Zealand (Doctoral dissertation,
Massey University).
Zolnowski, A., Weiß, C. and Böhmann, T., 2014, January. Representing Service Business
Models with the Service Business Model Canvas--The Case of a Mobile Payment
Service in the Retail Industry. In 2014 47th Hawaii International Conference on System
Sciences (pp. 718-727). IEEE.