Case Study on ERetailing/E-Marketing

Case study on E-
Retailing/E-Marketing

Table of Contents
MAIN BODY..................................................................................................................................3
Emergent growth in online shopping really extinction to traditional store or it successfully co-
exist..............................................................................................................................................3
Five Retail technology with advantage and disadvantage..........................................................4
Symphony retail’s vision of super market 2020 along with future outlook................................6
Location based marketing and ethical consideration of business of knowing consumer visiting
place.............................................................................................................................................7
REFERENCES................................................................................................................................9

MAIN BODY
Emergent growth in online shopping really extinction to traditional store or it successfully co-
exist
Now days everyone is shifting towards digitalisation and this influence as well as bring
drastic change in the retail industry. The concept of retail industry become in two ways that is
online shopping along with offline shopping. The modern consumer want their product and
services at their own door step. No doubt the great online shopping make easy way for people to
shop as compare to traditional shopping (Caboni, 2019). Online shopping is one of the best way
to shop in the situation of pandemic. The importance of online shopping grown up because of its
numerous features. With online shopping, modern consumer can buy variety range of good and
product as per their choice. Consumer can shop anything and anytime 24/7 from online store as
per their convenience. Apart from this as com pare to traditional store, online purchasing offers
exciting offers to target consumer to attract or influence its buying purchasing habit. Now days
everyone prefer cashless shopping such as from Google pay or Phone pay, credit etc. From
online shopping consumer can access numerous of filters for their convenient. No one wants to
spend lots of time in coming at shopping store and spending time in standing queue. Some times
bad experience of offline store influence modern consumer to shift towards online shopping.
Apart from online and offline purchasing the group of Alibaba has made some drastic change in
order to improve consumer experience. They work upon on technology advancement so that
modern and smart consumer can purchase goods or services as per their own convince. This will
modify not only online shopping as well as traditional store purchasing in order to make them
successful co existence of offline store (Frasquet, 2017). They modernise new retail is establish
by the Alibaba group. This will leads towards online and offline commercialisation with the help
of advance digitalisation. The complete retail chain has own benefit from both end consumers
well as company. This will leads towards high effective digital platform payment method anf
generate more effectiveness to support advance technology, marketing, product development,
logistic and offer customised goods and services to consumer in order to raise sale and improve
online as well as offline space of new retail industry. The new retail industry occurs in their
striating face so that this will contribute retail commerce integration with the aids of mobile
financial services. The concept of new retail combines of online, offline and logistics in order to
build advance integrated retail sector. This will unify and established separate spaces in terms of