Analysis of VinFast's Business and Business Environment
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This report analyzes the internal and external macro environment of VinFast, including Porter's 5 forces model and 6 PESTLE factors. It also examines VinFast's business strategy and provides a conclusion.
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ASSIGNMENT 2 FRONT SHEET
Qualification BTEC Level 4 HND Diploma in Business
Unit number and title Unit 1: Business and Business Environment
Submission date 18th August 2022 Date Received 1st submission 18th August 2022
Re-submission Date Date Received 2nd submission
Student Name Le Trung Thuan Student ID BS00007
Class PBBA17103 Assessor name Ms.Tran Thi Huyen Tran
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that
making a false declaration is a form of malpractice.
Student’s signature Thuan
Grading grid
P4 P5 P6 M3 M4 D2
Qualification BTEC Level 4 HND Diploma in Business
Unit number and title Unit 1: Business and Business Environment
Submission date 18th August 2022 Date Received 1st submission 18th August 2022
Re-submission Date Date Received 2nd submission
Student Name Le Trung Thuan Student ID BS00007
Class PBBA17103 Assessor name Ms.Tran Thi Huyen Tran
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that
making a false declaration is a form of malpractice.
Student’s signature Thuan
Grading grid
P4 P5 P6 M3 M4 D2
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Table of Contents
Introduction...............................................................................................................................................................5
I. Porter’s 5 forces model.........................................................................................................................................5
1. Power of supplier....................................................................................................................................................5
2. Danger from substitute products.............................................................................................................................6
3. Industry rivalry.......................................................................................................................................................7
4. Pressure from potential competitors.......................................................................................................................7
5. Customer power......................................................................................................................................................8
II. 6 PESTLE factors of Vinfast..............................................................................................................................9
1. Political environment..............................................................................................................................................9
2. Economic environment.........................................................................................................................................10
3. Social and cultural environment...........................................................................................................................11
4. Technological environment..................................................................................................................................11
5. Natural environment.............................................................................................................................................12
6. Legal.....................................................................................................................................................................13
III. Internal company analysis...............................................................................................................................14
1. Core value or Mission or Vision...........................................................................................................................14
2. Human resources..................................................................................................................................................14
3. Band name............................................................................................................................................................15
4. Organizational structure........................................................................................................................................15
IV. Business strategy..............................................................................................................................................15
Conclusion...............................................................................................................................................................16
References................................................................................................................................................................17
Introduction...............................................................................................................................................................5
I. Porter’s 5 forces model.........................................................................................................................................5
1. Power of supplier....................................................................................................................................................5
2. Danger from substitute products.............................................................................................................................6
3. Industry rivalry.......................................................................................................................................................7
4. Pressure from potential competitors.......................................................................................................................7
5. Customer power......................................................................................................................................................8
II. 6 PESTLE factors of Vinfast..............................................................................................................................9
1. Political environment..............................................................................................................................................9
2. Economic environment.........................................................................................................................................10
3. Social and cultural environment...........................................................................................................................11
4. Technological environment..................................................................................................................................11
5. Natural environment.............................................................................................................................................12
6. Legal.....................................................................................................................................................................13
III. Internal company analysis...............................................................................................................................14
1. Core value or Mission or Vision...........................................................................................................................14
2. Human resources..................................................................................................................................................14
3. Band name............................................................................................................................................................15
4. Organizational structure........................................................................................................................................15
IV. Business strategy..............................................................................................................................................15
Conclusion...............................................................................................................................................................16
References................................................................................................................................................................17
Introduction
(seeklogo, 2022).
VinFast is a member company of Vingroup, one of the largest multi-industry private economic groups in Asia.
Founded in June 2017 with the philosophy of “Putting customers first”, VinFast is constantly innovating to create
high-class products and excellent experiences for everyone. (Vinfast, 2022).
As a business analyst at VCBF, Vietcombank Fund, a Vietnamese company. In this report, I will analyze the
internal and external macro environment of Vinfast, including 5 force models and 6 PESTLE factors.
I. Porter’s 5 forces model
1. Power of supplier.
Providers are associations or people engaged with giving contributions to the creation and business cycles of an
endeavor. Providers can come down on organizations and organizations through expanded costs of items and
administrations, lessening the nature of products given, conveying merchandise at some unacceptable general
setting, and so forth straightforwardly influencing the cost as well as the nature of result items and simultaneously
influence the intensity of ventures. Right now, Vietnam's auto industry centers predominantly around import, get-
together, and dispersion. The market request isn't excessively high, while the provider's capacity is excellent, so
the tension of the provider on Vinfast isn't perfect.
Currently, VinFast is cooperating with a series of well-known suppliers in the industry manufacturing and trading
cars - motorcycles: Bosch - a supplier of automotive technology and components the world's largest, applying
leading advanced technologies in the world to production; Schuler AG – stamping line; Eisenmann – technology,
assembly lines; Durr AG – supply paint line; LG Chem, belonging to LG Group - manufactures and supplies
battery lines international standards,... VinFast also buys the intellectual property rights of BMW - the
manufacturer famous engine of Germany, a famous country in the field of mechanics and machinery. (Lan, 2021).
(seeklogo, 2022).
VinFast is a member company of Vingroup, one of the largest multi-industry private economic groups in Asia.
Founded in June 2017 with the philosophy of “Putting customers first”, VinFast is constantly innovating to create
high-class products and excellent experiences for everyone. (Vinfast, 2022).
As a business analyst at VCBF, Vietcombank Fund, a Vietnamese company. In this report, I will analyze the
internal and external macro environment of Vinfast, including 5 force models and 6 PESTLE factors.
I. Porter’s 5 forces model
1. Power of supplier.
Providers are associations or people engaged with giving contributions to the creation and business cycles of an
endeavor. Providers can come down on organizations and organizations through expanded costs of items and
administrations, lessening the nature of products given, conveying merchandise at some unacceptable general
setting, and so forth straightforwardly influencing the cost as well as the nature of result items and simultaneously
influence the intensity of ventures. Right now, Vietnam's auto industry centers predominantly around import, get-
together, and dispersion. The market request isn't excessively high, while the provider's capacity is excellent, so
the tension of the provider on Vinfast isn't perfect.
Currently, VinFast is cooperating with a series of well-known suppliers in the industry manufacturing and trading
cars - motorcycles: Bosch - a supplier of automotive technology and components the world's largest, applying
leading advanced technologies in the world to production; Schuler AG – stamping line; Eisenmann – technology,
assembly lines; Durr AG – supply paint line; LG Chem, belonging to LG Group - manufactures and supplies
battery lines international standards,... VinFast also buys the intellectual property rights of BMW - the
manufacturer famous engine of Germany, a famous country in the field of mechanics and machinery. (Lan, 2021).
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In 2019, VinFast shook hands with domestic supplier An Phat – a corporation
leading plastic in Southeast Asia, specializing in the export of thin film packaging. Recently, An Phat strongly
participates in the auto-motorcycle auxiliary industry, through the purchase of returned to Hanoi Plastic Factory
with big customers such as Toyota, Honda, Piaggio,… After Established VinFast - An Phat Joint Venture
(VAPA), 100% of VAPA's immediate products will be supplied to VinFast's factory. As a result, the localization
rate of each car VinFast cars and motorbikes will be increased, helping to realize VinFast's dream of Vietnamese
cars. (Lan, 2021).
On March 3, 2021, VinFast Manufacturing and Trading Co., Ltd and VinFast Co., Ltd ProLogium Technology
(Taiwan) marked a reminder of figuring out essential participation. Follow Accordingly, VinFast is qualified to
utilize ProLogium's licenses to make battery-powered batteries strong (Solid-state batteries) in Vietnam. This is
an essential move in poise VinFast's battery innovation for electric vehicles is a reason for innovative work
brilliant, high-level electric vehicles later on. (Lan, 2021).
It can be seen that the suppliers for Vinfast are big brands from both inside and outside the country. Through the
above suppliers, Vinfast only needs to focus on the production of the above suppliers for Vinfast to create
breakthrough products.
2. Danger from substitute products.
Substitute items are labor and products that can be filled in for different labor and products with comparable
qualities, advantages, and uses. Thusly, the presence of substitute items will diminish the number of items sold,
and the expense, consequently decreasing the benefit of the business.
At present, vehicles are as yet viewed as an extravagance thing contrasted with the capacity of most of the
populace in Vietnam. Bikes and other public vehicles are great substitutes for vehicles. There are additionally
vehicle producers of unfamiliar undertakings like Honda, Toyota, Hyundai, Thaco, and so forth. Nonetheless,
presently, car endeavors in Vietnam are not under much tension from elective items beyond the umbrella. Since
vehicle costs are still extremely high, benefits are as yet ensured.
The risk of Vinfast being replaced is very likely because Vinfast is an emerging brand and there are many big
players in the auto market. This is a big challenge for Vinfast, it also creates an impetus for Vinfast to develop
better.
3. Industry rivalry.
leading plastic in Southeast Asia, specializing in the export of thin film packaging. Recently, An Phat strongly
participates in the auto-motorcycle auxiliary industry, through the purchase of returned to Hanoi Plastic Factory
with big customers such as Toyota, Honda, Piaggio,… After Established VinFast - An Phat Joint Venture
(VAPA), 100% of VAPA's immediate products will be supplied to VinFast's factory. As a result, the localization
rate of each car VinFast cars and motorbikes will be increased, helping to realize VinFast's dream of Vietnamese
cars. (Lan, 2021).
On March 3, 2021, VinFast Manufacturing and Trading Co., Ltd and VinFast Co., Ltd ProLogium Technology
(Taiwan) marked a reminder of figuring out essential participation. Follow Accordingly, VinFast is qualified to
utilize ProLogium's licenses to make battery-powered batteries strong (Solid-state batteries) in Vietnam. This is
an essential move in poise VinFast's battery innovation for electric vehicles is a reason for innovative work
brilliant, high-level electric vehicles later on. (Lan, 2021).
It can be seen that the suppliers for Vinfast are big brands from both inside and outside the country. Through the
above suppliers, Vinfast only needs to focus on the production of the above suppliers for Vinfast to create
breakthrough products.
2. Danger from substitute products.
Substitute items are labor and products that can be filled in for different labor and products with comparable
qualities, advantages, and uses. Thusly, the presence of substitute items will diminish the number of items sold,
and the expense, consequently decreasing the benefit of the business.
At present, vehicles are as yet viewed as an extravagance thing contrasted with the capacity of most of the
populace in Vietnam. Bikes and other public vehicles are great substitutes for vehicles. There are additionally
vehicle producers of unfamiliar undertakings like Honda, Toyota, Hyundai, Thaco, and so forth. Nonetheless,
presently, car endeavors in Vietnam are not under much tension from elective items beyond the umbrella. Since
vehicle costs are still extremely high, benefits are as yet ensured.
The risk of Vinfast being replaced is very likely because Vinfast is an emerging brand and there are many big
players in the auto market. This is a big challenge for Vinfast, it also creates an impetus for Vinfast to develop
better.
3. Industry rivalry.
The market in which Vinfast is operating is imperfectly competitive because no car manufacturer in Vietnam
currently produces electric vehicles like Vinfast. Tesla has not appeared much in the Vietnamese market, so the
level of competition in electric vehicles is not significant.
For instance, in 2018, Vinfast sent off two models, a game utility vehicle (SUV) and a car. At the point when
present in the Vietnamese market, Vinfast has contended in the D-portion vehicle fragment with adversaries like
Toyota Camry, Hyundai Sonata, Honda Accord, and Mazda6,…
In a recently published report, SSI Securities Company expressed that in 2021, major car manufacturers will lose
a piece of the pie because of stiff competition from Vinfast. Overall, 3 important car manufacturers including
Hyundai, Toyota and Thaco lost 5% of the whole pie in 2021, while Vinfast acquired most of the industry
(increased 4% of the industry in 2021). (plo, 2021).
According to SSI, in 2021, Hyundai will represent 18% of the automotive market, followed by Toyota with
17.7% market share. Either way, VinFast has a 12.5% market share. The Vietnamese automaker has surpassed
Honda (6%), Ford (7.1%), and Mitsubishi (7.6%). (plo, 2021).
According to what I have analyzed above, Vinfast is having to compete not too harshly, because it has not been
long since entering the automobile market that Vinfast has affirmed its position in this automobile industry. It
looks like Vinfast will grow stronger and stronger in the future.
4. Pressure from potential competitors.
Potential competitors are businesses that have not yet operated in the same industry
but be competitive if they decide to enter the industry . If there are many obstacles to the industry passing, the
competitors will face difficulties and the number of competitors in a similar industry will not exceed much.
In Vietnam, it is hard for any undertaking to have such extraordinary potential as Vingroup to have the option to
lay out its vehicle and motorbike brand like VinFast, however contenders The capability of this organization is
unfamiliar endeavors with numerous upper hands painting. As VinFast turns out to be increasingly more famous
in Vietnam, a progression of huge brands likewise wanting to land to possess the prolific land and expected
market with much space for this turn of events. (Lan, 2021).
Tesla is an American electric vehicle organization. With regards to electric vehicles, this is an imposing rival of
state of the art innovation and eye-getting outsides. In practically no time, when Tesla is placed If more imports
are imported to Vietnam, this will be areas of strength for an of Vinfast. (Lan ,2021).
currently produces electric vehicles like Vinfast. Tesla has not appeared much in the Vietnamese market, so the
level of competition in electric vehicles is not significant.
For instance, in 2018, Vinfast sent off two models, a game utility vehicle (SUV) and a car. At the point when
present in the Vietnamese market, Vinfast has contended in the D-portion vehicle fragment with adversaries like
Toyota Camry, Hyundai Sonata, Honda Accord, and Mazda6,…
In a recently published report, SSI Securities Company expressed that in 2021, major car manufacturers will lose
a piece of the pie because of stiff competition from Vinfast. Overall, 3 important car manufacturers including
Hyundai, Toyota and Thaco lost 5% of the whole pie in 2021, while Vinfast acquired most of the industry
(increased 4% of the industry in 2021). (plo, 2021).
According to SSI, in 2021, Hyundai will represent 18% of the automotive market, followed by Toyota with
17.7% market share. Either way, VinFast has a 12.5% market share. The Vietnamese automaker has surpassed
Honda (6%), Ford (7.1%), and Mitsubishi (7.6%). (plo, 2021).
According to what I have analyzed above, Vinfast is having to compete not too harshly, because it has not been
long since entering the automobile market that Vinfast has affirmed its position in this automobile industry. It
looks like Vinfast will grow stronger and stronger in the future.
4. Pressure from potential competitors.
Potential competitors are businesses that have not yet operated in the same industry
but be competitive if they decide to enter the industry . If there are many obstacles to the industry passing, the
competitors will face difficulties and the number of competitors in a similar industry will not exceed much.
In Vietnam, it is hard for any undertaking to have such extraordinary potential as Vingroup to have the option to
lay out its vehicle and motorbike brand like VinFast, however contenders The capability of this organization is
unfamiliar endeavors with numerous upper hands painting. As VinFast turns out to be increasingly more famous
in Vietnam, a progression of huge brands likewise wanting to land to possess the prolific land and expected
market with much space for this turn of events. (Lan, 2021).
Tesla is an American electric vehicle organization. With regards to electric vehicles, this is an imposing rival of
state of the art innovation and eye-getting outsides. In practically no time, when Tesla is placed If more imports
are imported to Vietnam, this will be areas of strength for an of Vinfast. (Lan ,2021).
The barrier to entering this market is quite large, so it is quite difficult for new competitors to enter, so this is also
an opportunity for Vinfast and the level of competition is also stable.
5. Customer power.
Clients inside the business: are individuals working in the business giving give items and administrations, in
divisions and offices in the client care process venture products. Organization representatives are the most faithful
clients and promote
the least demanding item. Organizations need to make great mindfulness for the client bunch target clients,
construct a successful dissemination framework for every client bunch and have an alluring message/support
bundle that makes it simple for that section to purchase a vehicle
It is not difficult to see that Vingroup has a tremendous rundown of potential clients individuals who are utilizing
land, travel, get clinical consideration, or have youngsters go to class at organizations part calling. Vingroup
likewise has such a large number of wonderful spots to open retail display areas and disseminate. Subsequently,
VinFast will enjoy a specific benefit. (Lan, 2021).
VinFast's outside clients are the individuals who need to utilize electric motorbikes and vehicles, with no paid
order. They might try and be representatives of the Company Vinfast the best brand publicists. For VinFast, stand
on From a client viewpoint, this business was keen on:
Expanded shopper interest: occupants of Hanoi and Ho Chi Minh City today have increasingly more
interest in the utilization of "clean" vehicles. Consequently, Vinfast produces Klara electric bikes with lead-
corrosive and lithium-particle battery adaptations, which are minimal, lightweight, and harmless to the
ecosystem.
After-deals administration: Vinfast offers a gift bundle worth 15 million VND for clients who have gotten
Fadil vehicles through the program "Experience the zenith with VinFast Fadil".
Specifically, clients who have bought body protection ahead of time will get 7 back million in real money.
Likewise, the program "Trade old for new, applies to proprietors of all vehicle makers who need to change to
Vinfast.
Sensible costs for the market fragment: VinFast keeps on presenting SUVs and Sedans bearing the V-
molded VinFast logo. In the homegrown market, this brand formally gets stores from clients with the
responsibility of "three nos": no rebate devaluation, no monetary expenses, and no interest remembered for
an opportunity for Vinfast and the level of competition is also stable.
5. Customer power.
Clients inside the business: are individuals working in the business giving give items and administrations, in
divisions and offices in the client care process venture products. Organization representatives are the most faithful
clients and promote
the least demanding item. Organizations need to make great mindfulness for the client bunch target clients,
construct a successful dissemination framework for every client bunch and have an alluring message/support
bundle that makes it simple for that section to purchase a vehicle
It is not difficult to see that Vingroup has a tremendous rundown of potential clients individuals who are utilizing
land, travel, get clinical consideration, or have youngsters go to class at organizations part calling. Vingroup
likewise has such a large number of wonderful spots to open retail display areas and disseminate. Subsequently,
VinFast will enjoy a specific benefit. (Lan, 2021).
VinFast's outside clients are the individuals who need to utilize electric motorbikes and vehicles, with no paid
order. They might try and be representatives of the Company Vinfast the best brand publicists. For VinFast, stand
on From a client viewpoint, this business was keen on:
Expanded shopper interest: occupants of Hanoi and Ho Chi Minh City today have increasingly more
interest in the utilization of "clean" vehicles. Consequently, Vinfast produces Klara electric bikes with lead-
corrosive and lithium-particle battery adaptations, which are minimal, lightweight, and harmless to the
ecosystem.
After-deals administration: Vinfast offers a gift bundle worth 15 million VND for clients who have gotten
Fadil vehicles through the program "Experience the zenith with VinFast Fadil".
Specifically, clients who have bought body protection ahead of time will get 7 back million in real money.
Likewise, the program "Trade old for new, applies to proprietors of all vehicle makers who need to change to
Vinfast.
Sensible costs for the market fragment: VinFast keeps on presenting SUVs and Sedans bearing the V-
molded VinFast logo. In the homegrown market, this brand formally gets stores from clients with the
responsibility of "three nos": no rebate devaluation, no monetary expenses, and no interest remembered for
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the item cost. Cost of 1 The item is 336 million VND, less expensive than past vehicle makers in a similar
portion with a similar cost of more than 400 million. (Lan, 2021).
Currently, Vinfast's customers are still quite sparse, if there are many, they are also employees who work in
Vinfast to buy for their families. This is difficult for Vinfast, so Vinfast has to promote the product more actively.
II. 6 PESTLE factors of Vinfast
1. Political environment
The world of politics incorporates: the overall set of laws, government organizations and the job of prevalent
burden gatherings. The improvements of these elements emphatically and furthermore straightforwardly influence
the corporate administration choices. The world of politics addresses the fundamental guideline of business
exercises, the fortifying of State organizations, and the advancement of significant vested parties.
Understanding the significance of the auto-cruiser industry, right from the outset of 2017, the Government has
reported numerous strategies to work with and support Vietnamese organizations to take part in this field. On
June 4, 2019, at Dinh Vu Industrial Park, Cat Hai, Hai Phong, Prime Minister Nguyen Xuan Phuc went to the
initiation service of VinFast vehicle production line with glad and empowering discourses. for the youngster
vehicle brand, showing the public authority's incredible help for VinFast.
What's more, the Government has additionally declared numerous strategies to work with and support
Vietnamese ventures to take part in this field. Since that is not only the eventual fate of the car business - it's
likewise a long haul and economical vision for the Vietnamese business. VinFast is like other vehicle
organizations that will be likely to burden rates as recommended by regulation, for example, corporate personal
duty, commodity and import charge, esteem added charge (VAT), unique utilization charge, and so on. In any
case, this is the main Vietnamese vehicle brand, so it will get numerous motivations from the Government. As per
the most recent data, all product offerings of VinFast, including bikes and vehicles, in the beginning phases will
apply the '3 No' strategy of no monetary expenses, no deterioration costs and no interest. . In this way, VinFast
vehicles in the primary stage won't charge monetary expenses including working capital, interest payable on
credits to assemble plants, and so forth or devaluation costs, no interest. The cost of the vehicle will be
determined by the expense of creation and the expense of deals.
It can be seen that the stable political situation in Vietnam facilitates and supports many views on the automobile
business in general and especially Vinfast Group. This is the brand's benefit in its verifiable excursion.
portion with a similar cost of more than 400 million. (Lan, 2021).
Currently, Vinfast's customers are still quite sparse, if there are many, they are also employees who work in
Vinfast to buy for their families. This is difficult for Vinfast, so Vinfast has to promote the product more actively.
II. 6 PESTLE factors of Vinfast
1. Political environment
The world of politics incorporates: the overall set of laws, government organizations and the job of prevalent
burden gatherings. The improvements of these elements emphatically and furthermore straightforwardly influence
the corporate administration choices. The world of politics addresses the fundamental guideline of business
exercises, the fortifying of State organizations, and the advancement of significant vested parties.
Understanding the significance of the auto-cruiser industry, right from the outset of 2017, the Government has
reported numerous strategies to work with and support Vietnamese organizations to take part in this field. On
June 4, 2019, at Dinh Vu Industrial Park, Cat Hai, Hai Phong, Prime Minister Nguyen Xuan Phuc went to the
initiation service of VinFast vehicle production line with glad and empowering discourses. for the youngster
vehicle brand, showing the public authority's incredible help for VinFast.
What's more, the Government has additionally declared numerous strategies to work with and support
Vietnamese ventures to take part in this field. Since that is not only the eventual fate of the car business - it's
likewise a long haul and economical vision for the Vietnamese business. VinFast is like other vehicle
organizations that will be likely to burden rates as recommended by regulation, for example, corporate personal
duty, commodity and import charge, esteem added charge (VAT), unique utilization charge, and so on. In any
case, this is the main Vietnamese vehicle brand, so it will get numerous motivations from the Government. As per
the most recent data, all product offerings of VinFast, including bikes and vehicles, in the beginning phases will
apply the '3 No' strategy of no monetary expenses, no deterioration costs and no interest. . In this way, VinFast
vehicles in the primary stage won't charge monetary expenses including working capital, interest payable on
credits to assemble plants, and so forth or devaluation costs, no interest. The cost of the vehicle will be
determined by the expense of creation and the expense of deals.
It can be seen that the stable political situation in Vietnam facilitates and supports many views on the automobile
business in general and especially Vinfast Group. This is the brand's benefit in its verifiable excursion.
2. Economic environment
As of late, Vietnam has had an exceptional and stable development rate. The year VinFast was laid out - 2017 is
viewed as a marvel year of the Vietnamese economy. The monetary development rate arrived at 6.81%,
surpassing the set objective of 6.7%. In the final part of the year, there was a terrific forward leap of more than
7% (7.46% in the second from last quarter, 7.65%) in the final quarter, making a major lift for the economy of our
country. This is likewise a record number in the beyond 10 years. Before long, the financial development rate
stays noteworthy while coming to 7.08% in 2018 and 7.02% in 2019. The year 2020 is viewed as an extended
period of extraordinary troubles and difficulties for the world economy by and large, including Vietnam. The
world economy is estimated to have the most extreme downturn ever, with the development of significant
economies generally falling profoundly because of the adverse consequence of the Covid-19 plague. In any case,
Vietnam's economy actually kept up with its development with an expected GDP development pace of 2.91%.
The Covid-19 scourge has confounded advancements, upsetting financial exercises of nations all over the planet;
The US-China exchange struggle proceeds. In the country, cataclysmic events and plagues fundamentally affect
the exercises of the economy and individuals' lives; joblessness and underemployment rates are high. In any case,
with radical and compelling arrangements in understanding the double objective of "both illness anticipation and
financial turn of events", Vietnam's economy actually accomplished positive outcomes with keeping up with
development. In spite of the fact that GDP development in 2020 arrived at the most reduced level in the period
2011-2020, however before the adverse consequences of the Covid-19 scourge, it was a triumph for our country
with the most noteworthy development rate in the gathering of nations on the planet. These surprising monetary
development marks have made energy for the improvement of Vinfast with many open doors and a strong
groundwork, particularly in extending its scale and expanding speculation.
Furthermore, our nation additionally effectively controlled expansion beneath 4% by 2020. Expansion in 2017
arrived at the objective of 3.5%, in 2018 was 3.54%. Particularly by 2019, expansion was just 2.79%, much lower
than development. In this way, individuals' pay level isn't impacted a lot, so utilization will in general increment.
Besides, low expansion likewise establishes a stable macroeconomic climate, a great business climate for
financial backers, particularly unfamiliar speculation. Then again, this doesn't empower venture according to the
perspective of exceptional yield and benefit, and joblessness will increment.
The financing cost level after the time of base making and settling at low levels has would in general go up again
in the final quarter of 2018. The typical store loan fee expanded from 5.11% in 2017 to 5.25% in 2018. The
typical loaning financing cost was around 8.91% (in 2017: 8.86%). Both low financing costs on stores and credits
have caused knitters to decrease the propensity to increment reserve funds by saving cash in banks, then again
will actually want to build the need to acquire cash from banks for utilization or utilization contribute.
As of late, Vietnam has had an exceptional and stable development rate. The year VinFast was laid out - 2017 is
viewed as a marvel year of the Vietnamese economy. The monetary development rate arrived at 6.81%,
surpassing the set objective of 6.7%. In the final part of the year, there was a terrific forward leap of more than
7% (7.46% in the second from last quarter, 7.65%) in the final quarter, making a major lift for the economy of our
country. This is likewise a record number in the beyond 10 years. Before long, the financial development rate
stays noteworthy while coming to 7.08% in 2018 and 7.02% in 2019. The year 2020 is viewed as an extended
period of extraordinary troubles and difficulties for the world economy by and large, including Vietnam. The
world economy is estimated to have the most extreme downturn ever, with the development of significant
economies generally falling profoundly because of the adverse consequence of the Covid-19 plague. In any case,
Vietnam's economy actually kept up with its development with an expected GDP development pace of 2.91%.
The Covid-19 scourge has confounded advancements, upsetting financial exercises of nations all over the planet;
The US-China exchange struggle proceeds. In the country, cataclysmic events and plagues fundamentally affect
the exercises of the economy and individuals' lives; joblessness and underemployment rates are high. In any case,
with radical and compelling arrangements in understanding the double objective of "both illness anticipation and
financial turn of events", Vietnam's economy actually accomplished positive outcomes with keeping up with
development. In spite of the fact that GDP development in 2020 arrived at the most reduced level in the period
2011-2020, however before the adverse consequences of the Covid-19 scourge, it was a triumph for our country
with the most noteworthy development rate in the gathering of nations on the planet. These surprising monetary
development marks have made energy for the improvement of Vinfast with many open doors and a strong
groundwork, particularly in extending its scale and expanding speculation.
Furthermore, our nation additionally effectively controlled expansion beneath 4% by 2020. Expansion in 2017
arrived at the objective of 3.5%, in 2018 was 3.54%. Particularly by 2019, expansion was just 2.79%, much lower
than development. In this way, individuals' pay level isn't impacted a lot, so utilization will in general increment.
Besides, low expansion likewise establishes a stable macroeconomic climate, a great business climate for
financial backers, particularly unfamiliar speculation. Then again, this doesn't empower venture according to the
perspective of exceptional yield and benefit, and joblessness will increment.
The financing cost level after the time of base making and settling at low levels has would in general go up again
in the final quarter of 2018. The typical store loan fee expanded from 5.11% in 2017 to 5.25% in 2018. The
typical loaning financing cost was around 8.91% (in 2017: 8.86%). Both low financing costs on stores and credits
have caused knitters to decrease the propensity to increment reserve funds by saving cash in banks, then again
will actually want to build the need to acquire cash from banks for utilization or utilization contribute.
After the terrible disaster of Covid-19, these amazing money-related advances have helped Vinfast improve with
many initial steps and a solid foundation, especially in theoretical expansion and expansion.
3. Social and cultural environment
Up to now, in the personalities of Vietnamese individuals, there has forever been a perspective "going via vehicle
is effective, rich" is likewise this that makes the inspiration for a piece of purchasers users needs to substantiate
themselves continuously attempting to have the option to claim a vehicle. Plus, a few huge families have a
propensity for having an end-of-the-week cookout or essentially moving, going with an enormous number of
individuals, then vehicles become vital. With It's Asians who are extremely worried about natural contamination
and eco-cordiality the market of an item that makes the item needs to acquire fundamental trust furthermore, carry
answers for further developed items to safeguard the climate. Vietnam is a country in Asia, that is on the ascent,
yet the genuine feeling of traffic cooperation is still there is very low, and consistently brings an incredibly high
pace of car crashes, so equipping safe devices is essential. This large number of elements make a main impetus
for the vehicle business in Vietnam.
4. Technological environment
Innovative elements emphatically affect the world economy, its power can obliterate or make another financial
industry. The effect of the innovative climate is primarily communicated through new items, new advances or
materials, and creation processes applying new advancements. The ongoing innovative climate is confronting a
general pattern: after World War II, the speed of mechanical change expanded quickly. This is the time known as
the "Back to back blast of obliteration and creation"
The greatest tension of the auto - cruiser-producing endeavors today is the wellspring of fuel for the vehicle and
the strain from the world climate. The ongoing clean fuel source is hard to acquire with the ongoing typical
expense that organizations are spending on fuel obtainment. Two new found fuel sources, power and
biotechnology (clean fills), can turn into the fundamental fuel sources utilized from here on out, however, the
expense of creating fuel-controlled vehicles is still high contrasted with the normal degree of vehicles utilizing
gas, and oil, and so on.
Interest in innovation in the field of assembling and exchanging vehicles - cruisers are colossal. Thusly, the
advancement of this field in our nation has numerous obstructions and is to some degree more vulnerable than
other enormous companies in the locale and the world. Be that as it may, assuming it is feasible to conquer the
many initial steps and a solid foundation, especially in theoretical expansion and expansion.
3. Social and cultural environment
Up to now, in the personalities of Vietnamese individuals, there has forever been a perspective "going via vehicle
is effective, rich" is likewise this that makes the inspiration for a piece of purchasers users needs to substantiate
themselves continuously attempting to have the option to claim a vehicle. Plus, a few huge families have a
propensity for having an end-of-the-week cookout or essentially moving, going with an enormous number of
individuals, then vehicles become vital. With It's Asians who are extremely worried about natural contamination
and eco-cordiality the market of an item that makes the item needs to acquire fundamental trust furthermore, carry
answers for further developed items to safeguard the climate. Vietnam is a country in Asia, that is on the ascent,
yet the genuine feeling of traffic cooperation is still there is very low, and consistently brings an incredibly high
pace of car crashes, so equipping safe devices is essential. This large number of elements make a main impetus
for the vehicle business in Vietnam.
4. Technological environment
Innovative elements emphatically affect the world economy, its power can obliterate or make another financial
industry. The effect of the innovative climate is primarily communicated through new items, new advances or
materials, and creation processes applying new advancements. The ongoing innovative climate is confronting a
general pattern: after World War II, the speed of mechanical change expanded quickly. This is the time known as
the "Back to back blast of obliteration and creation"
The greatest tension of the auto - cruiser-producing endeavors today is the wellspring of fuel for the vehicle and
the strain from the world climate. The ongoing clean fuel source is hard to acquire with the ongoing typical
expense that organizations are spending on fuel obtainment. Two new found fuel sources, power and
biotechnology (clean fills), can turn into the fundamental fuel sources utilized from here on out, however, the
expense of creating fuel-controlled vehicles is still high contrasted with the normal degree of vehicles utilizing
gas, and oil, and so on.
Interest in innovation in the field of assembling and exchanging vehicles - cruisers are colossal. Thusly, the
advancement of this field in our nation has numerous obstructions and is to some degree more vulnerable than
other enormous companies in the locale and the world. Be that as it may, assuming it is feasible to conquer the
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difficulties and the difference in experience as well as specialized level in the vehicle fabricating industry with
unfamiliar endeavors, VinFast specifically and Vietnam, by and large, can be an open door to lay out traction in
the worldwide market.
Vinfast is the principal venture in Vietnam to possess a huge auto manufacturing plant situated in the Cat Hai
region, Hai Phong. Vinfast production line has the just-stepping studio in Vietnam with the capacity to self-
stepping huge plates - the fundamental body parts. There is likewise the sole motor studio in Vietnam that is fit
for re-appropriating and producing motors nearby, as per high European norms. Auto body welding studio with
present-day innovation has more than 1200 ABB robots working completely consequently with 4.0 innovation
norms. The paint shop has the most extreme computerization and is totally "clean", liberated from unsafe paint
smells, and applies present-day innovation.
What's more, the Vietnamese vehicle brand likewise reported the acquisition of BMW licensed innovation
privileges to serve and foster vehicle lines. Right now, the most recent data says that Vingroup has chosen to
close Vinsmart to zero in on creating Vinfast. This is an essential move toward bringing VinFast towards the
objective of becoming one of the most helpful and shrewd electric vehicle organizations in the world
5. Natural environment
Find out the pattern of changing from gas-powered vehicles to electric vehicles in many countries around the
planet to reinforce ecological security measures. For a long time, the electric car brand is the start of the future -
VinFast has always been at the forefront of efforts to find, apply and put into use electric vehicles to support
greening the climate, increase essential benefits. real for long distance traffic. for climate and society as follows:
VinFast's electric vehicle environment (vehicles, vehicles, electric motorbikes)
VinFast is a brand of electric vehicles manufactured by Vietnamese individuals and for Vietnamese individuals.
Up to now, the organization has 3 main products: electric vehicles:
VinFast car
VinBus bus
VinFast's smart electric motorbike
All of its electric motor categories meet high safety guidelines, with a variety of plans, models and cost segments.
unfamiliar endeavors, VinFast specifically and Vietnam, by and large, can be an open door to lay out traction in
the worldwide market.
Vinfast is the principal venture in Vietnam to possess a huge auto manufacturing plant situated in the Cat Hai
region, Hai Phong. Vinfast production line has the just-stepping studio in Vietnam with the capacity to self-
stepping huge plates - the fundamental body parts. There is likewise the sole motor studio in Vietnam that is fit
for re-appropriating and producing motors nearby, as per high European norms. Auto body welding studio with
present-day innovation has more than 1200 ABB robots working completely consequently with 4.0 innovation
norms. The paint shop has the most extreme computerization and is totally "clean", liberated from unsafe paint
smells, and applies present-day innovation.
What's more, the Vietnamese vehicle brand likewise reported the acquisition of BMW licensed innovation
privileges to serve and foster vehicle lines. Right now, the most recent data says that Vingroup has chosen to
close Vinsmart to zero in on creating Vinfast. This is an essential move toward bringing VinFast towards the
objective of becoming one of the most helpful and shrewd electric vehicle organizations in the world
5. Natural environment
Find out the pattern of changing from gas-powered vehicles to electric vehicles in many countries around the
planet to reinforce ecological security measures. For a long time, the electric car brand is the start of the future -
VinFast has always been at the forefront of efforts to find, apply and put into use electric vehicles to support
greening the climate, increase essential benefits. real for long distance traffic. for climate and society as follows:
VinFast's electric vehicle environment (vehicles, vehicles, electric motorbikes)
VinFast is a brand of electric vehicles manufactured by Vietnamese individuals and for Vietnamese individuals.
Up to now, the organization has 3 main products: electric vehicles:
VinFast car
VinBus bus
VinFast's smart electric motorbike
All of its electric motor categories meet high safety guidelines, with a variety of plans, models and cost segments.
VinFast also supports many big brands on the planet in stages such as planning, spare parts, ... to create great
products, and at the same time reasonable to the preferences of Vietnamese people and the road landscape
Vietnam.
Since its commencement, VinFast has set a mission to carry extensive answers for address the issues of natural
insurance, particularly the air. Simultaneously, its electric vehicle items specifically and its electric vehicle
administration environment overall have likewise contributed essentially to addressing propensities for
Vietnamese individuals, finding the pattern of green - clean and eco-accommodating living. school of the world.
(Vinfastauto, 2021).
Changing to electric vehicles is one of the best and down to earth natural insurance estimates that we can all apply
today. To add to making a green future for themselves, their families and the local area, electric vehicles are the
principal arrangement worth considering. (Vinfastauto, 2021).
Vinfast has followed the direction set by the government when creating safe and environmentally friendly
products. Vinfast has also built a good brand in the hearts of the public.
6. Legal
Since Vietnam joined the WTO in 2015, the globalization cycle has been occurring at a pressing, consistent
speed. Vietnam has accomplished numerous significant accomplishments in financial improvement on account of
the push to open up, coordinate into the world economy, and effectively take part in the organization of multi-
layered international alliances. The most critical is the support in various new age FTAs, including the
Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the Free Trade
Agreement among Vietnam and the European Union (EU). ) - EVFTA. (Lan, 2021).
Worldwide combination adds to extending the market, expanding the upper hand for Vietnam's products
contrasted with different nations in the area; Thereby, the design of commodities has changed in quality. This
expects Vietnam to put forth attempts to further develop the business venture climate, if not, it will be
immediately killed by the enormous hole. Then again, broad worldwide mix assists with diminishing the expense
of imported input materials, in this manner expanding the seriousness of products of similar kind in the
homegrown and global business sectors, and simultaneously lessening the cutthroat strain on different nations.
imported merchandise. (Lan, 2021).
What's more, with regards to progressively disturbing ecological contamination, to diminish natural
contamination and advance the improvement of shrewd "green vehicle" innovation, beginning around 2010, the
products, and at the same time reasonable to the preferences of Vietnamese people and the road landscape
Vietnam.
Since its commencement, VinFast has set a mission to carry extensive answers for address the issues of natural
insurance, particularly the air. Simultaneously, its electric vehicle items specifically and its electric vehicle
administration environment overall have likewise contributed essentially to addressing propensities for
Vietnamese individuals, finding the pattern of green - clean and eco-accommodating living. school of the world.
(Vinfastauto, 2021).
Changing to electric vehicles is one of the best and down to earth natural insurance estimates that we can all apply
today. To add to making a green future for themselves, their families and the local area, electric vehicles are the
principal arrangement worth considering. (Vinfastauto, 2021).
Vinfast has followed the direction set by the government when creating safe and environmentally friendly
products. Vinfast has also built a good brand in the hearts of the public.
6. Legal
Since Vietnam joined the WTO in 2015, the globalization cycle has been occurring at a pressing, consistent
speed. Vietnam has accomplished numerous significant accomplishments in financial improvement on account of
the push to open up, coordinate into the world economy, and effectively take part in the organization of multi-
layered international alliances. The most critical is the support in various new age FTAs, including the
Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the Free Trade
Agreement among Vietnam and the European Union (EU). ) - EVFTA. (Lan, 2021).
Worldwide combination adds to extending the market, expanding the upper hand for Vietnam's products
contrasted with different nations in the area; Thereby, the design of commodities has changed in quality. This
expects Vietnam to put forth attempts to further develop the business venture climate, if not, it will be
immediately killed by the enormous hole. Then again, broad worldwide mix assists with diminishing the expense
of imported input materials, in this manner expanding the seriousness of products of similar kind in the
homegrown and global business sectors, and simultaneously lessening the cutthroat strain on different nations.
imported merchandise. (Lan, 2021).
What's more, with regards to progressively disturbing ecological contamination, to diminish natural
contamination and advance the improvement of shrewd "green vehicle" innovation, beginning around 2010, the
Prime Minister has given Decision 909/QD-TT supporting "Task on controlling emanations of bikes and mopeds
partaking in rush hour gridlock in territories and urban communities." Currently, homegrown ventures are step by
step changing, supplanting and picking green advancements in the creation of cruisers and mopeds, adding to
addressing natural difficulties. (Lan, 2021).
III. Internal company analysis
1. Core value or Mission or Vision
Mission : “For a better life for Vietnamese people” (vinfast, 2022).
Vision : VinFast's vision while taking part in the car fabricating field is to become one of the world's driving
makers, where Vietnamese marked items are made top notch. VinFast's items are not just pointed toward
addressing the necessities of Vietnamese customers yet in addition overcoming the world market. (Lan, 2021).
Core Value : As an organization of an enormous enterprise Vingroup, VinFast acquires and advances the qualities
center of the parent company. Every individual from VinFast is dependably proactive, endeavors to learn,
endeavors continually to work on themselves, and consistently takes the way of life and 6 fundamental beliefs of
the gathering "TIN - TAM - TRI - TOC - TINH - NHAN" act as a rule to change all his way of behaving.
2. Human resources
Always consider the source as the core and a valuable asset. Focus on building an effective and professional
working environment. Set up a training center in an amazing car manufacturing project, at Dai Vu - Cat Hai
financial district (Hai Phong). Graduates will receive professional certificates according to German standards,
opening valuable opportunities to work at car production lines, Electric motorbikes of VinFast and nearly 50,000
German organizations around the world.
3. Band name
With VinFast's main goal and objectives, reliably communicated through its trademark, logo, and other brand
character pictures, it is irrefutable that VinFast has been winning the hearts of Vietnamese shoppers. Likewise,
because of the beginning stage from Vingroup - which has made a generally excellent picture to the general
population through the Vingroup's accomplishments have made the travel industry, land, medical services, and
partaking in rush hour gridlock in territories and urban communities." Currently, homegrown ventures are step by
step changing, supplanting and picking green advancements in the creation of cruisers and mopeds, adding to
addressing natural difficulties. (Lan, 2021).
III. Internal company analysis
1. Core value or Mission or Vision
Mission : “For a better life for Vietnamese people” (vinfast, 2022).
Vision : VinFast's vision while taking part in the car fabricating field is to become one of the world's driving
makers, where Vietnamese marked items are made top notch. VinFast's items are not just pointed toward
addressing the necessities of Vietnamese customers yet in addition overcoming the world market. (Lan, 2021).
Core Value : As an organization of an enormous enterprise Vingroup, VinFast acquires and advances the qualities
center of the parent company. Every individual from VinFast is dependably proactive, endeavors to learn,
endeavors continually to work on themselves, and consistently takes the way of life and 6 fundamental beliefs of
the gathering "TIN - TAM - TRI - TOC - TINH - NHAN" act as a rule to change all his way of behaving.
2. Human resources
Always consider the source as the core and a valuable asset. Focus on building an effective and professional
working environment. Set up a training center in an amazing car manufacturing project, at Dai Vu - Cat Hai
financial district (Hai Phong). Graduates will receive professional certificates according to German standards,
opening valuable opportunities to work at car production lines, Electric motorbikes of VinFast and nearly 50,000
German organizations around the world.
3. Band name
With VinFast's main goal and objectives, reliably communicated through its trademark, logo, and other brand
character pictures, it is irrefutable that VinFast has been winning the hearts of Vietnamese shoppers. Likewise,
because of the beginning stage from Vingroup - which has made a generally excellent picture to the general
population through the Vingroup's accomplishments have made the travel industry, land, medical services, and
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society, ... so VinFast likewise acquires a piece of that positive brand picture.
Although it is a new brand, but because it is a part of Vingroup, the Vinfast brand still has a place and is also
popular with the people because it is the first car manufacturing brand in Vietnam.
4. Organizational structure
The organization has deftly consolidated specialization and amalgamation in which the governing body has
generally speaking administration of movements of every kind of the organization. Simultaneously Because of
specialization, the powers and obligations of the divisions are characterized, making it simple to oversee and
foster the organization's staff.
Every division is just mindful in the field of activities, going into research mastery and subsequently expanding
functional quality and effectiveness.
Because of specialization, the organization has a ton of practical divisions with trained professionals Various
subjects empower organization workers to decide on the right positions occupations and places that match their
capacities.
Representatives have the circumstances to advance their maximum capacity since they just need to work the best
work in my calling (kinhdoanhthongminh, 2021).
he specialization in the organizational structure of Vinfast Vietnam Co., Ltd is very high. Made by parts that are
not mutually exclusive and special, with very little crossover
IV. Business strategy
Discussing Vinfast's arrangement to deliver Vietnamese-marked vehicles, Mr. Vo Quang Hue shared's: "Vinfast
will likely create 100,000 vehicles in the principal year, beginning from the second from last quarter of 2019. We
expect to advance the improvement of the homegrown supporting industry. For the time being, the confinement
pace of car parts is 40% and will reach 60% by 2025.
Vinfast intends to dominate both the creation and circulation of vehicles, selling locally as well as abroad, for a
homegrown vehicle brand that has never fabricated a position. According to specialists, Vingroup's choice is
"idealistic".
Conclusion
Although it is a new brand, but because it is a part of Vingroup, the Vinfast brand still has a place and is also
popular with the people because it is the first car manufacturing brand in Vietnam.
4. Organizational structure
The organization has deftly consolidated specialization and amalgamation in which the governing body has
generally speaking administration of movements of every kind of the organization. Simultaneously Because of
specialization, the powers and obligations of the divisions are characterized, making it simple to oversee and
foster the organization's staff.
Every division is just mindful in the field of activities, going into research mastery and subsequently expanding
functional quality and effectiveness.
Because of specialization, the organization has a ton of practical divisions with trained professionals Various
subjects empower organization workers to decide on the right positions occupations and places that match their
capacities.
Representatives have the circumstances to advance their maximum capacity since they just need to work the best
work in my calling (kinhdoanhthongminh, 2021).
he specialization in the organizational structure of Vinfast Vietnam Co., Ltd is very high. Made by parts that are
not mutually exclusive and special, with very little crossover
IV. Business strategy
Discussing Vinfast's arrangement to deliver Vietnamese-marked vehicles, Mr. Vo Quang Hue shared's: "Vinfast
will likely create 100,000 vehicles in the principal year, beginning from the second from last quarter of 2019. We
expect to advance the improvement of the homegrown supporting industry. For the time being, the confinement
pace of car parts is 40% and will reach 60% by 2025.
Vinfast intends to dominate both the creation and circulation of vehicles, selling locally as well as abroad, for a
homegrown vehicle brand that has never fabricated a position. According to specialists, Vingroup's choice is
"idealistic".
Conclusion
VinFast is the principal auto assembling and exchanging endeavor in Vietnam to make the primary strides. In
business, understanding the business climate is particularly significant, assisting organizations with tracking down
potential open doors, difficulties, qualities, and shortcomings to settle on administration issues so the business
creates reasonably and stays away from the most dangers, bringing high monetary proficiency. Even though
Currently, the business climate in Vietnam is as yet restricted, however next to that, there are numerous
extraordinary open doors for the creation and utilization market of the items in Vietnam VinFast, which requires
VinFast to get a handle on and opportune break down key variables to carry organizations to turn out to be
increasingly evolved, and trustworthy and gain traction in the market troublesome as it is today.
Hopefully, with the nonstop endeavors and endeavors of VinFast and the Government of Vietnam as well as
services and organizations, we will continually develop and contrast jobs with joint endeavor ventures with
complete one another to make an industry Vietnam's vehicle industry is promising, establishing a strong
connection with the worldwide field.
business, understanding the business climate is particularly significant, assisting organizations with tracking down
potential open doors, difficulties, qualities, and shortcomings to settle on administration issues so the business
creates reasonably and stays away from the most dangers, bringing high monetary proficiency. Even though
Currently, the business climate in Vietnam is as yet restricted, however next to that, there are numerous
extraordinary open doors for the creation and utilization market of the items in Vietnam VinFast, which requires
VinFast to get a handle on and opportune break down key variables to carry organizations to turn out to be
increasingly evolved, and trustworthy and gain traction in the market troublesome as it is today.
Hopefully, with the nonstop endeavors and endeavors of VinFast and the Government of Vietnam as well as
services and organizations, we will continually develop and contrast jobs with joint endeavor ventures with
complete one another to make an industry Vietnam's vehicle industry is promising, establishing a strong
connection with the worldwide field.
References
StuDocu. 2022. Moi truong kinh doanh cong ty Vinfast - TRUONG DAI HOC KINH TE QUOC DAN
VIEN THUONG MAI VA KINH TE - StuDocu. [online] Available at:
<https://www.studocu.com/vn/document/dai-hoc-kinh-te-quoc-dan/quan-tri-kinh-doanh-1/moi-truong-kinh-
doanh-cong-ty-vinfast/17671540> [Accessed 10 August 2022]
chu, T., Thị, K. and doanh, Q., 2022. vinfast - Tai lieu text. [online] Text.123docz.net. Available at:
<https://text.123docz.net/document/7508588-vinfast.htm> [Accessed 10 August 2022].
Kinhdoanhthongminh.net. 2022. TIEU LUAN QUAN TRI MARKETING HOACH DINH CHIEN LUOC
CHIEN LUOC DINH VI THUONG - Tai lieu text 2022. [online] Available at:
<https://kinhdoanhthongminh.net/hoach-dinh-chien-luoc-cua-vinfast-1647966159/> [Accessed 10 August
2022].
Brandsvietnam.com. 2022. Con sot truyen thong va thanh cong ban dau cua VinFast. [online] Available at:
<https://www.brandsvietnam.com/17105-Con-sot-truyen-thong-va-thanh-cong-ban-daucua-VinFast>
[Accessed 15 August 2022].
Bao Phap Luat TP. Ho Chi Minh. 2022. Xe VinFast 'vuot mat' Honda, Ford. [online] Available at:
<https://plo.vn/xe-vinfast-vuot-mat-honda-ford-post665419.html#:~:text=Theo%20SSI%2C%20t
%C3%ADnh%20trong%20n%C4%83m,Mitsubishi%20(7%2C6%25).> [Accessed 15 August 2022].
vinfastauto.com. 2022. cac-bien-phap-bao-ve-moi-truong-bang-o-to-dien. [online] Available at:
<https://vinfastauto.com/vn_vi/cac-bien-phap-bao-ve-moi-truong-bang-o-to-dien> [Accessed 15 August
2022].
StuDocu. 2022. Moi truong kinh doanh cong ty Vinfast - TRUONG DAI HOC KINH TE QUOC DAN
VIEN THUONG MAI VA KINH TE - StuDocu. [online] Available at:
<https://www.studocu.com/vn/document/dai-hoc-kinh-te-quoc-dan/quan-tri-kinh-doanh-1/moi-truong-kinh-
doanh-cong-ty-vinfast/17671540> [Accessed 10 August 2022]
chu, T., Thị, K. and doanh, Q., 2022. vinfast - Tai lieu text. [online] Text.123docz.net. Available at:
<https://text.123docz.net/document/7508588-vinfast.htm> [Accessed 10 August 2022].
Kinhdoanhthongminh.net. 2022. TIEU LUAN QUAN TRI MARKETING HOACH DINH CHIEN LUOC
CHIEN LUOC DINH VI THUONG - Tai lieu text 2022. [online] Available at:
<https://kinhdoanhthongminh.net/hoach-dinh-chien-luoc-cua-vinfast-1647966159/> [Accessed 10 August
2022].
Brandsvietnam.com. 2022. Con sot truyen thong va thanh cong ban dau cua VinFast. [online] Available at:
<https://www.brandsvietnam.com/17105-Con-sot-truyen-thong-va-thanh-cong-ban-daucua-VinFast>
[Accessed 15 August 2022].
Bao Phap Luat TP. Ho Chi Minh. 2022. Xe VinFast 'vuot mat' Honda, Ford. [online] Available at:
<https://plo.vn/xe-vinfast-vuot-mat-honda-ford-post665419.html#:~:text=Theo%20SSI%2C%20t
%C3%ADnh%20trong%20n%C4%83m,Mitsubishi%20(7%2C6%25).> [Accessed 15 August 2022].
vinfastauto.com. 2022. cac-bien-phap-bao-ve-moi-truong-bang-o-to-dien. [online] Available at:
<https://vinfastauto.com/vn_vi/cac-bien-phap-bao-ve-moi-truong-bang-o-to-dien> [Accessed 15 August
2022].
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